ACCESSACCESSIntroduction to Introduction to

Travel and TourismTravel and Tourism

Going Places:Going Places:

Something predictable about human behavior:

“We love to Travel.”

We First Traveled to:We First Traveled to: Find Food for Herds of AnimalsFind Food for Herds of Animals Find Food for OurselvesFind Food for Ourselves Open Trade RoutesOpen Trade Routes

Then We Traveled for:Then We Traveled for: Curiosity-WhatCuriosity-What’’s out there?s out there? Pleasure-LeisurePleasure-Leisure ReligionReligion CommerceCommerce WarWar

What is TRAVEL?What is TRAVEL? Dictionary: Going from one Dictionary: Going from one

place to anotherplace to another Our DefinitionOur Definition: Going from : Going from

one place to another-one place to another-and and doing things when arriving doing things when arriving there-for reasons not there-for reasons not associated with everyday life.associated with everyday life.

TRAVELTRAVEL

Two broad categoriesTwo broad categories– Leisure TravelLeisure Travel: Travel for enjoyment, : Travel for enjoyment,

such as vacation, going to beach…such as vacation, going to beach…– Business TravelBusiness Travel: Travel associated with : Travel associated with

work, also called corporate travel, such work, also called corporate travel, such as conventions and meetings… as conventions and meetings…

Work or Pleasure?Work or Pleasure?

“Corporate and leisure travel can and often do overlap.”

TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY

AttractionsAttractions : anything that : anything that leisure travelers find interesting, leisure travelers find interesting, such as a famous building, museum such as a famous building, museum or theme parkor theme park

State of Arkansas

Around Howard Co.

Howard County

Nashville

United States

North America

List tourist attractions in these areas

TARGET ON TRAVEL & TOURISM

The World

Nashville

TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY

TransportationTransportation: Moving people and : Moving people and things from place to placethings from place to place

TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY HospitalityHospitality: industry : industry

encompassing lodging and encompassing lodging and food services (food and food services (food and beverage)beverage)

TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY

TourismTourism: The entire : The entire travel industrytravel industry– Tourism comes from Tourism comes from

the word the word touristtourist, which , which implies implies pleasurepleasure-not -not business- however, the business- however, the entire travel industry entire travel industry touches on tourismtouches on tourism

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

AIRAIR

Airlines of all sorts and sizesAirlines of all sorts and sizes Industries that directly support AIRIndustries that directly support AIR

– CateringCatering– FuelFuel– Air PortsAir Ports– Governmental Organizations Governmental Organizations – (FAA)(FAA)

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

LODGINGLODGING

HotelsHotels MotelsMotels CondominiumsCondominiums TimesharesTimeshares LodgesLodges All-suite HotelsAll-suite Hotels CampgroundsCampgrounds

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

TRAVEL AGENCIESTRAVEL AGENCIES

BusinessBusiness that that helpshelps the the publicpublic with with their their travel plans travel plans and needsand needs

American ExpressAmerican Express, Uniglobe, , Uniglobe, American Automobile Association, American Automobile Association, Expedia, Expedia, TravelocityTravelocity

Can Can targettarget their their salessales to different to different markets: leisure, business, or bothmarkets: leisure, business, or both

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

CRUISE LINESCRUISE LINES

One of the One of the fastest growing fastest growing segments segments in travelin travel

Carnival, Royal Caribbean, Carnival, Royal Caribbean, NorwegianNorwegian, Holland America, Holland America

Takes passengers to almost every Takes passengers to almost every place place accessibleaccessible by waterby water

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

MOTORCOACH OPERATORSMOTORCOACH OPERATORS

Own and operate Own and operate busesbuses Some go city-to-city-GreyhoundSome go city-to-city-Greyhound Some are Charter (rent)-Coach USASome are Charter (rent)-Coach USA Some are city sightseeing companiesSome are city sightseeing companies Local Local citycity transit system transit system busesbuses

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Tour OperatorsTour Operators

Tours are most common Tours are most common ““packagepackage”” Local tours-Gray LineLocal tours-Gray Line Independent toursIndependent tours Escorted toursEscorted tours May use bus, rail, air, ship or comboMay use bus, rail, air, ship or combo Usually for Usually for one moneyone money

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Food ServiceFood Service Often considered apart from the Often considered apart from the

travel travel industry-so bigindustry-so big Is big part of travel and tourism Is big part of travel and tourism

because because travelers need to eattravelers need to eat RestaurantsRestaurants, cafes, , cafes, cateringcatering facilities, facilities,

conventions, roadside restaurants, conventions, roadside restaurants, theme restaurants, theme restaurants, airport food airport food serviceservice

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Offices usually located near airportOffices usually located near airport HertzHertz, Avis, , Avis, BudgetBudget, Enterprise, Enterprise Rent business and leisure unitsRent business and leisure units Often included in independent tour Often included in independent tour

packagespackages

CAR RENTALSCAR RENTALS

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Rail TravelRail Travel

Once the main form of transitOnce the main form of transit Is still important part of travel Is still important part of travel

industryindustry Some Some rail service rail service is public: is public:

Rail Canada and Rail Canada and AmtrakAmtrak (USA Pass.)(USA Pass.) Subways, Subways, StreetcarsStreetcars, and cable cars , and cable cars

are sometimes considered a part of are sometimes considered a part of rail travelrail travel

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Meetings and ConventionsMeetings and Conventions

Large sector of travel and tourismLarge sector of travel and tourism Has all sizes-large and smallHas all sizes-large and small For business, organizations, clubsFor business, organizations, clubs Includes Includes trade showstrade shows, , exposexpos, World, World’’s s

FairFair

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Sports and EntertainmentSports and Entertainment

Attracts localsAttracts locals Attracts visitors from far awayAttracts visitors from far away Strong connection to food, lodging, Strong connection to food, lodging,

transportation, and transportation, and tax dollarstax dollars

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

AttractionsAttractions

What people go to seeWhat people go to see Landmarks-townsLandmarks-towns Buildings, bridges, Buildings, bridges,

monumentsmonuments Famous icons: Eiffel Famous icons: Eiffel

Tower in Paris, Golden Tower in Paris, Golden Gate Bridge in San Gate Bridge in San Francisco, Pyramids in Francisco, Pyramids in EgyptEgypt

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Theme ParksTheme Parks

““SuperSuper”” Attraction Attraction Disneyland, Disney World, 6 Flags, Disneyland, Disney World, 6 Flags,

Bush Gardens, Sea WorldBush Gardens, Sea World Amusements parks Amusements parks

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Parks and RecreationParks and Recreation

Local city parks, state parks, national Local city parks, state parks, national parksparks

Wildlife parks in AfricaWildlife parks in Africa Hot Springs National Park, Statue of Hot Springs National Park, Statue of

Liberty National ParkLiberty National Park

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Destination Marketing Destination Marketing OrganizationsOrganizations

Organization that promotes travel Organization that promotes travel May be for city, county, area, state or May be for city, county, area, state or

nationnation Tourist OfficesTourist Offices Tourist BureausTourist Bureaus Visitors Bureaus Visitors Bureaus

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

Research CompaniesResearch Companies

Collect demographic Collect demographic and psychographic and psychographic information about information about customerscustomers

Create marketing Create marketing strategy to reach strategy to reach customerscustomers

Analyze the customer Analyze the customer marketplacemarketplace

TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY

DemographicsDemographics: measurable factors such as : measurable factors such as age, income, gender, marital status of age, income, gender, marital status of customerscustomers

PsychographicsPsychographics: hard to measure factors : hard to measure factors such as attitude, preferences, beliefssuch as attitude, preferences, beliefs

BOTHBOTH are used to are used to

figure out what figure out what

customers need customers need

and wantand want

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

OrganizationsOrganizations Insurance Companies for protectionInsurance Companies for protection

OrganizationsOrganizations Insurance Companies for protectionInsurance Companies for protection Financial Companies for credit and Financial Companies for credit and

travelertraveler’’s checkss checks Technology providers for Technology providers for

reservations, database, web sitesreservations, database, web sites Trade Associations for representing Trade Associations for representing

trade interests, training, researchtrade interests, training, research Travel publications for informationTravel publications for information

OrganizationsOrganizations Financial Companies for credit and Financial Companies for credit and

travelertraveler’’s checkss checks

OrganizationsOrganizations Trade Associations for representing Trade Associations for representing

trade interests, training, researchtrade interests, training, research

OrganizationsOrganizations Technology providers for Technology providers for

reservations, database, web sitesreservations, database, web sites

OrganizationsOrganizations Travel publications for informationTravel publications for information

SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY

CareersCareers

Nearly endless supply of jobsNearly endless supply of jobs Hundreds of thousands of jobsHundreds of thousands of jobs Unique, potentially rewarding, Unique, potentially rewarding,

growth opportunities, growth opportunities, You can make a differenceYou can make a difference

– Help people learn about culture, travel, Help people learn about culture, travel, other parts of the world, fulfill dreams, other parts of the world, fulfill dreams, support economics, have fun yourselfsupport economics, have fun yourself

TRAVEL AND TOURISMTRAVEL AND TOURISM

““ One of the One of the greatest greatest

industries in the industries in the worldworld””

How Travel is SoldHow Travel is Sold

Consumers:Consumers: ““youyou””, the , the ““guestguest””, or the , or the ““ClientClient””, Passenger, Visitor, customer…all , Passenger, Visitor, customer…all purchase a travel productpurchase a travel product

Suppliers:Suppliers: Companies that create, own, Companies that create, own, provide products being sold: airlines, provide products being sold: airlines, lodging chains, car rentals, rail companies, lodging chains, car rentals, rail companies, bus lines, ship linesbus lines, ship lines

Intermediaries:Intermediaries: Companies that act as go- Companies that act as go-betweens betweens ““middle manmiddle man””