Do it with them, not for them

Accelerating innovation & marketing through crowdsourcing

François Pétavy, CEO

Collaboration between

Consumers& Brands

is the future of marketing & innovation

Jeff Howe

«Crowdsourcing is the act of taking a task traditionally performed by an

employee or contractor, and outsourcing it to an undefined,

generally large group of people or community in the form of an open

call»

What is Crowdsourcing?

Source: “Crowdsourcing”, Jeff Howe

What is Co-creation?

“Co-creation is an active, creative and social process, based on collaboration

between producers and users, initiated by the firm to generate value for

customers.”

C.K. Prahalad“Co-creation Experiences: the next practice in Value Creation”

The 1-9-90 rule

1% Creators

Forrester Technographics

eYeka, the co-creation community

250,000 creative consumers in 150 countries

What are their motivations?

Co-creation contests 101

Collective intelligence in action

Gems

Some ideas are fully articulated. They provide

innovation & quality creative execution.

Insights

Most ideas are raw. Collective analysis tells the story. They

provide insights & validation.

4

Co-creating across the value chain

CREATIVE CONCEPTS

NEW PRODUCT DEVELOPMENT

BRANDINGPOSITIONING

PACKAGINGPOS EXPERIENCE

Co-creating across the value chain

How collaboration drives top-line growth

“Sales revenues from user-generated products are three times higher – and gross margins four times greater – than those of designer-generated products”

“The eYeka community generated the same level of ideas in 3 weeks as a top innovation agency in 3 months and a top design school in 6 months.”

“Some of the crowdsourced marketing ideas scored in the Top 10% of all-time best ads on Millward Brown Link™ score test. Cost saving efficiencies of 92%.”

The ROI of co-creation

COST EFFECTIVENESS

ACCELERATION

RELEVANCE

+

+

“A wealth of creative, consumer-rooted ideas”

“Get it right from the start”

“Innovate in weeks vs. months”

Why co-creation changes the world

BrandsConsumers

ParticipateBe

acknowledgedBetter products & experiences

Listening People

intimacySustainability

Creating a better future through co-creation

Creating a better future through co-creation

Want to learn more?

Contact:François Pétavy - fpetavy@eyeka.net @fpetavy

Download our White Paper:http://www.eyeka.net