Post on 13-Sep-2020
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Product Management Benchmarks Report 2017
About Us
Product Management Festival
Product Management Festival (PMF) is an organization whose aim is to support product management (PM) as a profession. It contributes to the development of product managers and establishes their role in their organizations by offering them all the resources and tools to empower them to create products. Its mission is to amplify the impact of product management - not only on the products themselves, but also on their organizations, to help product managers be more successful, and to make a real difference.
PMF believes that supporting product managers in becoming masters in their “craft” will help ensure the creation of extraordinary products and even redefine the way we perceive these currently. It also hosts local events for the PM community and an annual 2-day conference that showcases the latest information and innovation in product management from leading experts from around the world. PMF is led by a steering board with representatives from organizations such as Google, Facebook, UBS, Zalando, BBC, IDEO, Blockchain, Pivotal Labs, Naspers, Yooture, and Oneview Healthcare.
www.ProductManagementFestival.com
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Product Management Benchmarks Report 2017
The Board
Frame of Survey
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Product Management Benchmarks Report 2017
Responses from around the world
680 Answers from around the World
Countries (54 countries represented)
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Product Management Benchmarks Report 2017
Frame of Survey
Highest level of education Area of study
„The current crop of M.B.A. students has a new dream job: Product Manager“
(Wall Street Journal)
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Product Management Benchmarks Report 2017
Current job title Last role before starting in product management
Previous role
Top 5 „Other“ Business Analyst, Consultant, Head of Product, Chief Product Officer, Senior Product Owner
Top 5 „Other“ Varying Roles of Management, Consultant, Designer, Business Manager, QA Engineering, Researcher
Top 5 „Other“ Product Manager, Consultant, QA Engineer, Product Specialist, Consultant
Frame of Survey
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Product Management Benchmarks Report 2017
Number of employees Number of Product Managers in the organization
Frame of Survey
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Product Management Benchmarks Report 2017
Frame of Survey
Product area
Customer typeBusiness sectors
Salaries and Experiences
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Product Management Benchmarks Report 2017
Product Management salaries per year, before tax
Salaries across Roles and Countries
Average salary per role and country stated if at least 5 samples were available. Salaries have been asked in local currency. For comparison, salaries have been converted to USD.
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Product Management Benchmarks Report 2017
Roles per country only listed if at least five responses were available.
Salaries by Country
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Product Management Benchmarks Report 2017
Years of experience in current role
Years of experience in product management
Overall work experience
Experience
Place andOrganization
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Product Management Benchmarks Report 2017
Investment In Product Management
Investment in Product Management (YOY)
Areas of investment in Product Management
For details see page 24.
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Product Management Benchmarks Report 2017
If not, why?
Would you call your company a „Product Management-led organization“?Responses split by respondents‘ company size.
Importance of Product Management
1. Technology Driven
2. Fragmented Org Structure
3. Short-Term and Sales Driven
4. Top Down Leadership
5. Finance Driven
Only 17.5% percent of respondents who viewed their firm as chaotic, rated their Organisation as PM-Led. In contrast, 56% of respondents who viewed their firm as agile rated their Organisation as PM-led.
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Product Management Benchmarks Report 2017
Type of Organizations
34% of PMs perceived their organization to be bureaucratic vs. 11% of VP of products.
How would you describe the organization you work for?
Valued most in the organizations
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Product Management Benchmarks Report 2017
Product Management Structure
Product Management structure in the organizations
Product Management levels
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Product Management Benchmarks Report 2017
Appreciation of Product Management
How do you work with other roles around you?
How important is Product Management for your organization?
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Product Management Benchmarks Report 2017
How well is the Product Manager role defined and lived in your organization?
What are 3 of the main responsibilities of Product Managers in your organization?
Product Manager Role
To whom do you report?
Top 5 „Other“Business Unit Head, CTO, COO, CPO, VP
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Product Management Benchmarks Report 2017
Relationships and Ratios
What is the relationship with the developers in your organization?
Product Manager (PM) to engineers/tech ratio
The PM vs PO Relationship
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Product Management Benchmarks Report 2017
How many direct reports do you have?
Do you have any direct reports?
What roles do these direct reports have?
Top 5 „Other“ Designer, Product/Business Analysts, Head of Product, Researcher, Consultants
Span of Control
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Product Management Benchmarks Report 2017
Finding And Recruiting Product Managers
How easily do you find/recruit Product Managers?
Where do you find/recruit Product Managers?
Are you planning to hire Product Managers in the next 6 months?
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Product Management Benchmarks Report 2017
Job Satisfaction
How satisfied are you in your current job on a scale from 1 to 10?
Are you open for another job?
How do you feel in your job?
What would you be looking for in the new job?
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Product Management Benchmarks Report 2017
Career
What kind of events do you attend?
How is your career path? Organizations product manager would love to work for.
Own Startup
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Product Management Benchmarks Report 2017
Tools
Employed tools in Product Management
Process
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Product Management Benchmarks Report 2017
Process
Do you have a Product Management process in your organization?
From where do your product processes originate?
Product Management maturity on a scale from 1 to 10
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Product Management Benchmarks Report 2017
Frameworks and Methods
What methods/processes are you using? How content are you with these methods/processes?
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Product Management Benchmarks Report 2017
How many products are you managing?Who defines the vision for the product?
Who takes credit for the product success inside your organization?
„I’ve found that an inclusive decision-making process creates a team of people that trust each other and overall enjoy working together, which then results in a productive environment where great products are made.“
(Nabil Naghdy, PM Google/PMF 2017 Speaker)
Product Responsibility
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Product Management Benchmarks Report 2017
Product Management Practice
Are you building the right product for the market?
How do you deal with unused/ unnecessary features in your product?
Do you do product market fit/market validation?
What change in your product had the biggest impact?
Most mentioned patterns:1. Design Enhancements (focus on simplicity)2. Usability3. Enhancing the customer Feedback loop4. Speed 5. Going live, getting customer feedback
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Product Management Benchmarks Report 2017
Product Management Practice
Is your personal performance measured by those metrics?
Product KPIs
Your impact on product's success
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Product Management Benchmarks Report 2017
Collaboration and Decisions
Do you spend enough time in the problem space?
What is the bestway to convince yourstakeholders?
How do you set priorities?
How are product decisions taken?
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Product Management Benchmarks Report 2017
Training
How do you maintain and evolve the skills of Product Managers?
What education and certifications in product management do you know/have?
Do you find the available certifications and trainings valuable?
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Product Management Benchmarks Report 2017
Job Content
What percentage of your time is spent on the following activities?Can you make the
necessary decisions?
How do you make sure that the necessary decisions are taken as you want them to be?
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