SCHOLARS LEARNING

• OVERVIEW • MARKET • TEAM • PRODUCTS & SERVICES • COMPETITION • MARKETING & CUSTOMER ACQUISTION • FINANCIALS

CONTENT

OVERVIEW

WHO ARE WE ?• Scholarslearning.com is an educational initiative of S L Learning Pvt Ltd an organisation that focus on making the educational process more efficient and effective for 4th to 12th grade students & for Competitive exams like IIT,IAS,CAT,BANK PO,SSC,CPT,etc.

• Scholarslearning.com serves as a virtual teaching assistant for the educational process. Scholarslearning is an extensive search engine for the students, parents, and education industry players who are seeking information on primary & higher education sector in India.

WHAT WE DO?•Scholarslearning.com offers a suite of educational animated video tutorials for each grade level, from grade 4th through 12th grade [CBSE & ICSE] & for Competitive Exams like IIT,IAS,CAT,SSC,CPT,BANK PO,etc.

• The educational resources by scholarslearning.com range from high-quality animated study material & tests to language packs for specific exam requirements.

• Scholarslearning.com also offers Music video tutorials, G.K. tutorials, Stress Management, Personality Development, Communication Skills tutorials for the overall progression and development of the students.

•Scholarslearning.com also provides a social platform to parents, teachers and students all over the nation to interact, communicate and compete so that they can get the exposure they only aspire of when curbed amid the school walls and sheets of curriculum.

OUR UNIQUENESS•Scholarslearning is the only platform in India which not only provides education facility to students but guidance about their future studies. Scholarslearning is a company comprised of four executives and a team of brilliant employees in every requisite department.

•The executives represent all functional areas, with 35 years of combined experience in the online development industry. At the moment, most of the financing raised internally.

HEADQUARTERS• C-75, Sector-10, Noida–201301

• Tel: 0120–4540416; 09873-067735

• Email id: ABHISHEK@SCHOLARSLEARNING.COM

• Currently Scholarslearning intends to approach students, teachers and schools for the subscription. Further we strategise to generate advertisement revenue by creating listing and hosting paid campaigns.

• If funds raised successfully from external sources, Scholarslearning intends to change it’s existing revenue model from subscription to Doubt Session Revenue Model on a BETA Version for first 15 months.

• In this Model students will be provided all the content free of cost, & if student have doubts then he can resolve it through video chat from our experienced teachers @ 150 per subject per doubt session.In which we share this amount in equal proportion with teachers.

• In this way possibility of revenue increment is more,as more the doubts more will be the revenue generation.For e.g., for 50 doubts all in one year then revenue through this model will be Rs.7500 per student(50*150).

FUTURE GROWTH PLANS

MARKET

% OF THE MARKET TO BE CAPTURE

• The company plans to develop a healthy level of market share, with a goal of 10% at the end of three years.

FOUNDERS & TEAM

FOUNDERS & KEY TEAM MEMBERS

• Mr. ND Singh- Founder • Mr. Abhishek Rajput- Founder • Mrs. Manju Devi- Founder

• TEAM • Amit Thakur & Dharmveer – CTO • And a network of well qualified & experienced teachers pan India for our

content development. • And we are also in connection with digital marketing personnel, mobile app

developers, business analyst & developers.

TEAM’S EXPERIENCE• Mr. ND Singh- Founder- 25 years of valuable experience in business planning,team handling & finance management.

•

• Mrs. Manju Devi- Founder- 20 years of experience in education in the form of running a private school & have a wide network of teachers.

• Mr. Abhishek Rajput- Founder- 3 years of experience business planning & finance under Mr.ND Singh.

• TEAM • Amit Thakur & Dharamveer– Website Developer-Both have 5 years of experience in Website Development in a Private Limited Company.

PRODUCTS & SERVICES

KEY FEATURES OF THE PRODUCT

Our research team is dedicated to provide different types of study material to provide much enhanced online materials.

These include: • Animated Lectures • Multimedia Lectures • Online Self-Assessment Quiz and Test • Language Packs • Music Classes • Self – Development tutorials • Examination Oriented Study Material • Anytime/ Anywhere Online Learning • Social Media platform (bringing students and teachers from all over the

nation on one plinth)

COMPETITION

COMPANY’S COMPETITORS

➢ Meritnation ➢ Shiksha.com ➢ Tutorvista ➢ Learnnext ➢ EzeeLearning ➢ Topperlearning ➢ Mycityforkids.com ➢ Indiacollegesearch.com ➢ Smartlearning,etc.

COMPETE WITH COMPETITOR IN RESPECT OF

FEATURES SCHOLARSLEARNING COMPETITORS

COST FREE 4000-5000 (Approx)

CONTENT MUCH INTERACTIVE AVERAGE

FOCUS PROMOTING E-EDUCATION

PROFIT EARNING

MARKETING & CUSTOMER ACQUISITION

• SOCIAL MEDIA MARKETING • SEARCH ENGINE OPTIMIZATION • SEARCH ENGINE MARKETING • GOOGLE ADWORDS CAMPAIGN • EMAIL MARKETING • PRINT MEDIA ADVERTISEMENT

FINANCIAL PROJECTIONS

CAPITALIZATION STRUCTURE• Scholarslearning raise a capital of 5-10 millions from own fund, which is

required to meet the running expenses of the organization along with implementation of new syllabus of the subjects / grades which are not covered yet. This amount would be used for over all development of the website which can be listed down as:

• Website Development – Structure & GUI • Knowledge-rich valuable content • Online and Offline Marketing Campaigns • Maintenance, security and server management • Online Modules like Test Series and other web-applications • Talent Acquisition and Personnel Management

FUTURE FINANCING• Scholarslearning have a future planning to raise a capital of Rs.100 million

i.e. 10 crores from the market to efficiently & effectively managing the business for next 15 months.

16%

31%

31%

22%

Office Expense

Teachers Cost

AdvertisingPersonnel Cost

23

Expenses 1-3 Months

3-6 Months

6-9 Months

9-12 Months

12-15 Months

Personnel Cost per month

20 20 20 20 20

Advertising cost per month

5 15 20 30 40

Teachers Cost per month

15 15 10 15 15

Office Expense per month

10 10 10 10 10

Total 50 (150)

60 (180)

60 (180)

75 (225)

85 (255)

CASH BURN PROJECTIONS(Figures in Lakhs)

24

REVENUE PROJECTIONS(Figures in Lakhs)

We are spending around 3 Crore on advertising & cost of acquiring 1 customer is around Rs.50, so we can hope a traffic of 6lakhs customers, if 10% of customers register with us so we will able to generate revenue of approx. 13 Crores.

Sources 1-3 Months

3-6 Months

6-9 Months

9-12 Months

12-15 Months

Revenue from Ad

5 20 50 75 100

Revenue from Doubt handling

0 0 25 50 75

Revenue from Site linking

3 5 8 10 12

Revenue from Google Ad Sense

2 8 10 15 20

Total 10 (30)

33 (99)

93 (279)

150 (450)

207 (621)

THANK YOU!!!!