Make Me Yelp!

Building an Offline Community

Abby Schwarz

Community Director

YelpSF

TheRealYelpSF

abbys.yelp.com

Find Me, Friend Me, Follow Me

An Introduction to Yelp

Yelp Events… Bringing the Community Offline

Who Are the Yelp Elites?

Community Manager’s Songbook

"All I have to say about these songs is that I love them,

and want to sing along to them, and force other people

to listen to them, and get cross when these other

people don't like them as much as I do"

— Nick Hornby

Nobody can tell ya

There’s only one song worth singing

They may and try and sell ya

‘Cause it hangs them up

To see someone like you

But you’ve gotta make your own kind of music

Sing your own special song

Make your own kind of music

Even if nobody else sings along

Make Your Own Kind of Music - Cass Elliot

You’re Never Fully Dressed Without a Smile -

“Annie”

Who cares what they’re wearing

On Main street or Saville Row?

It’s what you wear from ear to ear

And not from head to toe

That matters

So senator, so janitor

So long for a while

Remember

You’re never fully dressed

Without a smile

You’ve got to know when to hold ‘em

Know when to fold ‘em

Know when to walk away

Know when to run

You never count your money

When you’re sitting at the table

There’ll be time for counting

When the dealin’s done

The Gambler - Kenny Rogers

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath

Ima stick out ‘till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

Umbrella - Rhianna

We are the people that rule the world

A force running in every boy and girl

All rejoicing in the world

Take me now, we can try

We Are the People - Empire of the Sun

Love is all around

No need to waste it

You can have a town

Why don’t you take it?

You’re gonna make it after all

Love is All Around - Mary Tyler Moore Theme Song

Important Links & Resources:

Yelp.com/events

Yelp.com/elite

“Songbook”

- Nick Hornby

“How to Motivate People: 4 Steps

Backed by Science” - Time

Magazine, April 2014

“Quiet: The Power of

Introverts in a World that Can’t

Stop Talking” -

Susan Cain

Questions?