AAUW’s Experiment In Social Media

Using Modern Methods of Mass Communication &

Sharing

haveNEVER

knowna world without

the Internet

Those under 30

Well how do we reach THEM?

Meet them where they are:at school and online with the

TOOLS they use!

We will NOT be left out!Women over 55 are the

fastest growing demographic on Facebook!

MEDIA TOOLS

These are all just TOOLS

What is important isWHAT WE DO

with the technology

What do we hope to ACCOMPLISH?

AAUW visibility Name recognition Mission understanding Active advocacy Audience Reputation and trust

The general public Potential members Younger Women

Increase

Reach

AAUW TweetsTWITTER

What is Social Media?

A method of mass communication

Interactive dialogue

Sharing:– Thoughts– Photos– Videos– Links– News– Events– Messages / updates– Philanthropy– Documents / notes– Games

With personal control– Your choice of friends– News from only your

favorite pages and friends– Your choice of optional

applications– You set your own security

levels

What’s Good AboutNING?

http://www.aauw-exchange.org/

Local Events:

MEETUP

http://www.meetup.com/AAUW-Covington-Mandeville/

Local Events:

EventBrite

Professionals LikeLINKEDIN

What’s so special aboutFACEBOOK?

• Facebook is currently the most popular social media platform with more than 500 million active users world-wide.

• It's easy to sign up for and to use

• It's FUN!

• Marti says "Connecting and re-connecting with people who share my history and interests; the opportunity for CIVIL discourse with those who don't."

How To Get Started

It’s Viral:• Sign Up & Create Your

Personal Profile• Find FRIENDS• “Like” AAUW Pages• Invite Friends To Be FANS• Invite Friends To Invite

Their Friends ....

JoinInvite Friends

HAVE FUN!