1"|"P a g e "

%

Aafreen Babar PROFESSIONAL SUMMARY

Strategist,%Researcher%and%a%passionate%Marketer%with%more%than%6%years%of%work%experience%in%core%marketing.%

Directed%pricing,%segment%strategy,%new%product%development%and%commercialization,%product%positioning%and%

demand%generation%programs.%Thanks%to%the%Quantitative%research%work%experience,%is%committed%to%ensuring%

business%growth%by%focusing%on%the%most%critical%aspect%of%success%–%understanding%the%consumer’s%psyche.%

PROFESSIONAL EXPERIENCE:

As a MARKETING & BUSINESS DEVELOPMENT LEAD at Wadhawan Techspaces (July 2015-Present)

!!Waged%successful%yearly%marketing%campaigns,%increasing%sales%annually%while%improving%the%popularity%

and%integrity%for%our%brand.%

!!Responsible% for% raking% in% the% first% revenue%and%appreciation% for% the%company.%Handled%accounts% from%

inception%including%getting%the%client%brief,%sharing%the%proposal,%pricing%decision%till%the%delivery.%

!!Executed% detailed% primary/secondary% market% research% for% new% market% opportunities% through% both%

organic%and%inorganic%growth.%Synthesized%and%formulated%data%into%multiple%opportunity%analyses%and%

recommended% direction% for% our% new% products.% Have% been% involved% extensively% in% product% lifeJcycle%

planning%for%the%various%startJups%of%the%parent%company.%

!!Participated% in% numerous% customer% visits% and% extensive% round% table% discussions% to% gain% complete%

understanding%of%customer%requirements%for%new%product%specifications%and/or%existing%product%changes.%

!!Created%detailed%goJtoJmarket%plans%and%pitch%decks%for%approximately%6%of%our%business%ideas.%

!!Established%integrated,%multiJchannel%marketing%campaigns%covering%the%spectrum%of%print,%web,%direct%

marketing,%digital,%sales%and%training%campaigns.%

!!Developed%content%strategy,%and%wrote%both%corporate%and%customerJfacing%technical%materials%within%

Marketing%Communications.%

!!Led% the%development%of%major% customerJfacing% knowledge% collaterals,% such%as%product% tours,% demos,%

video%scripts%and%user%guides.%

!!Contributed%to%creation%of%the%company's%social%media%strategy%J%Twitter,%Facebook,%corporate%blog%and%

LinkedIn%communication.%

!!Led%Marketing%costJreduction%initiatives%resulting%in%INR%25L%less%spent%annually,%moving%to%a%more%costJ

efficient%model%

!!Aided%hiring%process%by%reviewing%prospective%employees,%advising%the%core%team%on%qualifications%and%

suitability%of%applicants.%

!! Implemented% consumer% research% to% aid% our% innovation% efforts% as% well% as% improve% results% of% our%

promotions.%

(e)$aafreen.la@gmail.com$$

(m)$+91$98929$77$222$

(h)$A9303,$Prarthana$Apt,$MG$Road,$$$$$$$Goregaon$–$West,$Mumbai$–$4000$90$

2"|"P a g e "

%

As a SENIOR RESEARCHER (Quantitative), at Hansa Research Group, (Dec 2010-July 2015)

!!Have%independently%handled%a%wide%spectrum%of%researches%which%include%Brand"Health"Track,"Media"

Impact"Measurement,"Media"Habits"Research,"Segmentation"studies,"Communication"evaluation,"Ad"Testing," Usage" &" Attitude" Survey" (U&A)," Concept" Test," Product" Test," Mystery" Shopping," Price"

sensitivity,"Employee"satisfaction,"Customer"Satisfaction"and"Trade"Area"Surveys.%

!!The% foremost% component% of% my% job% is% effective% client% consulting% by% gauging% the% client’s% marketing%

problem%to%which%he%seeks%answers%for,%and%suggesting%effective%solution%for%the%same.%

!!Key"client"contact%for%McDonald’s"India%and%due%to%the%diligent%service%provided,%have%garnered%client’s%

appreciation.% I% have% managed% to% multiply% the% revenues% from% them% on% a% yearJonJyear% basis.% SingleJ

handedly%manage% all% the% studies% done% for%McDonald’s% which% include% J% Brand% Track,%Media% Habits% &%

Profiling,% Product% &% Concept% Tests,% Pricing% Sensitivity% Studies,% Customer% &% Employee% Satisfaction%

researches%and%MenuJboard%Analysis.%

!!Extensively%worked%for%an%array%of%companies%such%as%Mondelez%India,%Bosch,%Times%Of%India,%Siemens,%

TATA%CBIL%(Banking%Study),%Future%Group%(Big%Bazaar),%Reckitt%Benckiser%(Dettol),%HRI%(Streax%Hair%Color%

&%Super%Vasmol%Kesh%Kala),%J.K.%Helene%Curtis%(Park%Avenue%Soaps%&%Deodorants),%Chitralekha%Magazine’s%

Opinion%Poll,%RPG%Group%(Spencer’s%Retail%Brand%Track)%and%CRY.%

!!Nominated% by% Senior% Management% to% be% a% member% of% the% ‘Aesthetics( Review( Committee’.% This%

committee%works%towards%building%and%enhancing%the%organization’s%brand%appeal.%

!!Key%responsibility%areas:%!! Client%Servicing%and%Business%Development%

!! Proposal%writing%and%making%pitch%documents%for%prospective%clients%

!! Devising%the%sampling%plan%&%designing%questionnaire%%(Best(suited(for(the(project(scope)(

!! Affixing%the%study%cost%for%the%client%Costing%as%well%as%Internal%Budgeting%!! Briefing%the%field%and%analysis%executives%(By(envisioning(the(crucial(aspects(of(data(and(getting(extra(

analysis(done(such(as(Correspondence(Mapping(,(Driver(Analysis(amongst(others)%

!! %Creating%insightful%Creative%reports%(By(structuring((the(research(findings(in(a(way(that(answers(the(client’s(marketing(problem(in(an(attractive(yet(easy(to(comprehend(manner)(

!! Personally%presenting%research%findings%to%clients((Linking(the(research(to(the(business(needs)((

INDUSTRY PROJECTS As a MARKETING STRATEGIST at Care2Cure Pvt Ltd. (May - June, 2010)

!!Formed%a%comprehensive%BTL%marketing%strategy%for%Digital%media,%Direct%Marketing%and%Promotion%to%

reach%maximum%prospective%customers%and%ensure%high%Returns%On%Marketing%Investments%(ROMI)%

!!Conducted%research%on%target%group%to%know%their%main%concerns,%which%would%form%the%essence%of%the%

marketing%communications%and%thus%devised%a%comprehensive%marketing%strategy%which%also%included%a%

weekJwise%timeline%of%the%various%media%employed,%along%with%budgetary%estimations.%

3"|"P a g e "

%

EDUCATIONAL QUALIFICATIONS

Qualification Year School/College University Percentage

MMS%%

(Marketing,%Sem%III)%April%2011%

St.%Francis%Institute%of%Mgmt%&%

Research,%Mumbai%Mumbai%

75.64%%

1st"in"Marketing"

BSc%(Microbiology)% April%2009% Mithibai%College,%Mumbai% Mumbai%62.15%%

4th"in"MithiBai"

Class%XII% March%2006% Mithibai%College,%Mumbai% Mumbai% 65.33%%

Class%X% March%2004% J%B%Khot,%Mumbai% Mumbai% 8%3%.%2%0%%%

AWARDS & RECOGNITION

!!First%Ranker%in%the%Marketing%Batch,%SFIMAR%(St.(Francis(Institute(of(Management(and(Research)%%

!!Won%the%‘Student%of%the%year’%award,%SFIMAR%(2011)%

!!Won%Gold%Medals%for:%Business%Plan%Competition%(2011),%Economic%Debate%Competition%(2010),%HR%Quiz%

(2010),%Carrom%(2010(&(2011),%Team%Building%Competition%at%Lala%Lajpat%Rai%College%(2009)%

!!Won%Silver%Medals%for:%Business%Quiz%(2010),%%Ad%Mad%Competition%(2010),%Lateral%Thinking%(2010)%

!!Won%Bronze%Medals%for:%Summer%project%(2010),%Lateral%Thinking%at%Lala%Lajpat%Rai%College%(2009)%

%

EXTRA CURRICULAR ACTIVITIES !!Undertaken%a%certificate%course%in%Animation%Basics%from%Maya(Academy(of(Advanced(Cinematic((2012)%

!!CoJordinator%for%SFIMAR%placement%committee%

!!Provided%operational%support%for(Retailer’s%Association%of%India%(RAI)%Summit%(2010)%

!!Key%organizer%and%Compere%for:% ‘Prerna%J%an%Entrepreneurship%seminar’%(2010),% ‘Pathh%%J%a%NationalJ

level%research%paper%presentation%(2010),%‘BizCzar%–%a%Corporate%panel%discussion’%(2010).%

%

TECHNICAL EXPERTISE !!Proficient%in%Microsoft%Office%–%Powerpoint,%Excel%&%Word%

!!Knowledge%of%Adobe%Photoshop,%and%basics%of%Adobe%Premiere,%After%Effects%&%3d%Max%

%

PERSONAL INFORMATION !!Date%of%birth:%October%26,%1988%

!!Languages%Known:%English,%Hindi,%Urdu,%Gujarati,%Marathi%

!! Interests:%Dance,%MicroJblogging"and%Photography%(esp.%Image%Editing)"