AACHI READY MIXAACHI READY MIX

FMCG companyFMCG company Founded in 1995 Founded in 1995 The companies which are under the shadow of The companies which are under the shadow of

AACHI roof are:-AACHI roof are:-

   AACHI MASALA FOODS (P) LTD AACHI MASALA FOODS (P) LTD 

 AACHI SPICES & FOODS (P) LTD   AACHI SPICES & FOODS (P) LTD 

 AACHI SPECIAL FOODS (P) LTD  AACHI SPECIAL FOODS (P) LTD

TurnoverTurnover

Aachi Masala Foods (P) LtdAachi Masala Foods (P) Ltd

2010-11 - Rs.448 Crores2010-11 - Rs.448 Crores

Aachi Group Aachi Group

Rs. 700 Crores ( 2010-11) Rs. 700 Crores ( 2010-11)

consumer-oriented approach consumer-oriented approach 

AACHI avails currently 150 product ranges in AACHI avails currently 150 product ranges in

different pack sizes to suit every householddifferent pack sizes to suit every household. .

VARIETIES OF AACHI READY VARIETIES OF AACHI READY MIXMIX

Onion Rice Paste   Onion Rice Paste    Garlic Kulambu Rice Paste   Garlic Kulambu Rice Paste    Bitter Gourd Rice Paste   Bitter Gourd Rice Paste    Ghee Rice Paste   Briyani Rice Paste   Ghee Rice Paste   Briyani Rice Paste    Vathal kulambu Rice PasteVathal kulambu Rice Paste   Curry Leaf Rice Paste  Curry Leaf Rice Paste   Tomato Rice Paste Tomato Rice Paste    Lemon Rice Paste Lemon Rice Paste     Puliyotharai Rice PastePuliyotharai Rice Paste

MARKET MARKET SEGMENTATIONSEGMENTATION

GEOGRAPHIC SEGMENTATION:GEOGRAPHIC SEGMENTATION:

Southern statesSouthern states

DEMOGRAPHIC SEGMENTATION:DEMOGRAPHIC SEGMENTATION:

AgeAge: Above 25 mainly households: Above 25 mainly households

IncomeIncome: For all income groups: For all income groups

GenderGender: Female influence is more: Female influence is more

PSYCHOGRAPHIC SEGMENTATION:PSYCHOGRAPHIC SEGMENTATION:

LifestyleLifestyle: culture oriented: culture oriented

BEHAVIORAL SEGMENTATION:BEHAVIORAL SEGMENTATION:

OccasionsOccasions: Regular, Special: Regular, Special

Usage RateUsage Rate: Heavy: Heavy

MARKET TARGETINGMARKET TARGETING

Households and working women.Households and working women. Young men and women.Young men and women. KidsKids Rural market (60%)Rural market (60%) Urban market (30%)Urban market (30%) Exports market (10%)Exports market (10%)

POSITIONINGPOSITIONING

Taste and Preferences of consumersTaste and Preferences of consumers Emotional Bond Emotional Bond Trust on BrandTrust on Brand Easy for consumption and for Time savingEasy for consumption and for Time saving Model shopsModel shops

COMPETITORSCOMPETITORS

MTR Foods Pvt LtdMTR Foods Pvt Ltd

Sakthi MasalaSakthi Masala

CSR activitiesCSR activities

Women Self-Help GroupsWomen Self-Help Groups

Develops and encourages budding entrepreneur.Develops and encourages budding entrepreneur.

BYA.R.ROHINI