A World Without

MOBILE PHONES

How will Businesses

Communicate?

How will she remember things?

How will they Gossip?

How will they share Gossip?

How will the romance

continue when they are apart?

How much will their lives change without

a MOBILE PHONE?

How much will their lives change without

a MOBILE PHONE?Can they Imagine that life?

How much will their lives change without

a MOBILE PHONE?Can they Imagine that life?Can they survive it?

730 MN TV VIEWERS

181 MN PRINT READERS

159 MN RADIO LISTNERS

176 MN INTERNET USERS

900 MN MOBILE USERSMins / Day. Source Nielsen Study

98 MIN: TV

32 MIN: NEWSPAPERS

44 MIN: MAGAZINES

61 MIN: RADIO

70 MIN: INTERNET

160 MIN: SMARTPHONESMins / Day. Source WSJ/ India Youth Study

72 MINS ONLINESMART PHONE USERS SPEND

BROWSING38 MINS

ONLINE APPS38 MINS

APP

The birth of a new medium

900 MN

160MIN

MOBILE USERS

SPENT ON SMARTPHONES

Lets understand this medium

better

Very soon this is a possibility?

Are there any dumb phones?

The BIG Divide

ALL PHONES that can do more than calling

ARE SMART!

Is the User Getting Smarter Or the Device?

TechnologyForm

FactorsConsumption

PatternsScreen Sizes

MOBILE is Challenging MARKETERS

We are MOBILE IMMIGRANTS

MOBILE NATIVES!

APP

MOBILE NATIVES

MOBILE IMMIGRANTS

Mobile Apps BrowserINTERFACE INTERFACE

MOBILE NATIVES

MOBILE IMMIGRANTS

Mobile Phone PC/LaptopDEVICE DEVICE

How Important is a Mobile Asset for your

Brand Communication?

2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q120

30

40

50

60

70

80

Desktop

Mobile

Mobile Traffic has already surpassed Desktop Traffic

Mobile is a Mass Medium

All your Audience is on Mobile

There are dozens of form factors

Content Consumption is different

Building Mobile Assets is Key for Brand Success

1

2

3

4

5

The Next Big Question for Marketers

HOW DO I USE MOBILE EFFECTIVELY AS A MEDIUM?

ROI?

MARKETING ON MOBILE

SIMPLE RULES FOR10

YOUR AUDIENCE IS NOT MICROMAX OR IPHONE OR ANDROID OR JAVAS.

THEY ARE REAL PEOPLE WITH REAL NEEDS

ADVERTISING IS DELIVERED ON A SCREEN SEEN ONLY BY THE USER

MOBILE IS A PERSONAL MEDIUM

ALL PHONES ARE SMART OR DUMB!

THERE ARE NO SMART PHONES

OR DUMB PHONES

NOT JUST MEDIA DATA, TELCO DATA TOO!

LOOK FOR DATA WHEN MEDIA

PLANNING

BRANDS CAN COMMUNICATE RICH, EVOCATIVE MESSAGES

RICH MEDIA SOLUTIONS ON MOBILE!

NO ACCIDENTAL CLICKS!

IMPRESSIONS STILL COUNT!

YES! YOU CAN GET PEOPLE TO FILL FORMS TOO!

MOBILE OFFERS WONDERFUL

PERFORMANCE!

BOTH INVENTORY AND AUDIENCE

TARGETING TOOLS ON

MOBILE!

COUNT EVERY PENNY!

TRACKING AS GOOD AS ON THE WEB

PUT YOUR MONEY WHERE YOUR MOUTH IS.

INVEST IN MOBILE!

EMAIL ads@vserv.mobi