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A Practical Approach ToStrategic Marketing

By: Laura Sherman

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A HOLE IN THE MARKETPLACE

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THE SHOTGUN APPROACH

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STRATEGIC APPROACH

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RESEARCH REVELATIONS

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THE MARKETING CONCEPT

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WHO’S YOUR CUSTOMER?

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BRANDING & POSITIONING

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DIFFERENT * RECOGNIZABLE * MEMORABLE

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COMPETITION

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WHICH CHANNELS?

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ONLINE CHANNELS

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SOCIAL WITH CONTENT & EVENTS

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EMAIL MARKETING

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MOBILE

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OFFLINE CHANNELS

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INTERGRATE OFFLINE & ONLINE

OFFLINEONLINE

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STRATEGIC PLAN = ROAD MAP

JAN

JUNE

DEC

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MEDIA SCHEDULE

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THANK YOU!

LauraS@creativeinfiniti.com

@creativinfiniti

561-599-1520

CREAT IVE INF IN IT I .COM