Post on 22-Nov-2014
description
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A PERFECT SWINGMy 20 Year Marketing Plan
Johnson “Magic” Melo
2010
Magic Johnson
MELOn
A. Where Am I now Vision/Mission Roles Monitors
B. Historical PerformanceC. End In Mind
Outline
Magic – D’ Man for Others
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Bank and community
Men for others
Magic Johnson
MELOn
My Goal
Vision/Mission
Just like MAGIC, I believe God has brought me in this life to touch every person I got acquainted with... inspire, challenge, enlighten and lead others in making a perfect swing of their life.
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Daily Roles
• A Model Father
• Bank Executive
• An Activist
Leader
Organizer
Public Servant
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Monitoring
I make sure that I have the proper
Grip Feet alignmentPosture
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Marketing Plan
1. Choose your course
2. Evaluate and understand the whole course – traps, obstacles, terrain, wind direction and the green.
3. Identify and Evaluate competitor – Class A, B, C
4. Know whom you are playing with.
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Marketing Plan cont’d
5. Learn from pros (Market Leaders best practices)
6. Challengers Strategies
7. Followers-Adapt to Change (proper club for each distance)
8. Specialists – driver or green player
9. Defend and minimize your handicap
10. Win a friend in every game
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20 Year Journey
At 38Father
Bank Executive
Rotary Club Secretary
MBA Candidate
VIPS Chairperson
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At 58Healthy Grandfather
Business Consultant
Past District Governor
Successful Corp Lawyer
VIPS Nationwide Network
My Conclusion
• Just like in golf, a successful drive can be achieved when you align your body, driver, swing to the ball, looking at a focused direction with a clear view of the terrain and the direction of the wind.
• And that’s how I can be successful 20 years from now… align everything in my plan focusing on where I want to be with a clear understanding of all the challenges along the way.
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A Perfect Swing
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Perfect Swing_Tiger Woods.wmv
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A PERFECT SWINGMy 20 Year Marketing Plan
Johnson “Magic” Melo
2010
Magic Johnson
MELOn