Post on 03-Jul-2015
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Manasco Internal Use 13
Current Digital Platform
- Marketing Automation
- CRM and ERP Integration
- KPI Metrics - Product Catalogue - Personalized Content - Extranet
- SEO / Web Analytics - Building Blocks - Infrastructure - Hosting
GR
OW
TH
TIME
ENTRY (A) TACTICAL (B) AUTOMATION (C)
Companies Examples (1), (2) (3), (4) (5), (6)
% of functionality covered by Current Digital Platform
100% 100% 40%
4
6
1
3
2
5
(A)
(B)
(C)
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SAP/ CRM
PIM/DAM [ADAM]
Master data
management
Online marketing
responsible Sales &
marketing
Product
management
Prospects &
customers API
Web platform
[Sitecore]
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