CREATIVE CRITICAL REFLECTION

By Azwa Manzoor

A LEVEL ADVANCE PORTFOLIO

HOW DO YOUR PRODUCT USE OR CHALLENGE CONVENTION AND HOW DO THEY REPRESENT SOCIAL GROUP OR ISSUE.

• Conventions are generally accepted way of doing something. There are general conventions in any medium. All documentaries have some kind of conventions.

• Most of my camera angles were similar to those present in documentaries. • But, majority of the angles were WIDE SHOT and MID SHOT.

• This product is the docudrama showing you and telling about USTAAD JEE who teaches poor children for free of cost.

• My product is the combination of two different time of documentaries, observational and expository. When it comes to observational, the conventions I followed are:

• It have short interviews • There is a use of actual recording- real events • There is a use of natural lightening, throughout. And when it comes to conventions for expository documentary, they are: Use of voice over • Use of images, text and titles • Editing

• At some point I have challenged the conventions as my product is not purely documentaries with typical interviews only, I have added some flash backs to make it a docudrama.

CONVENTION USED IN MY DOCUDRAMA

Interview

NarrationEstablishing shot

CONVENTION CHALLENGED IN MY DOCUDRAMA.

DRAMATIC

SOCIAL ISSUES •The main social issue that is highlighted in my docudrama is the high rate of illiteracy amongst the lower class in our society.•Children of the lower class don’t get a chance to get proper education in the recent era, however the concept of sending their children to school is same as before. •Only few of the students tend to finish their school life, many of them don’t get a chance to study further after they have passed grade 5. •The number of children who starts to study are around 1000 but as they get upgraded the number of children reduces and as they reach secondary level the number of students are 129.

• The social issue that can also be derived from my product could be the illiteracy rate amongst female students. The ratio of boys is more than girls in a particular school.

• Ustaad jee is the inspiration for every person in the society. He tend to spread free education amongst the lower class and he say "that I have seen a lot of talented students amongst these children”.

EDUCATIONto the top Youth (15-24 years) literacy rate (%) 2008-2012*, male 79.1Youth (15-24 years) literacy rate (%) 2008-2012*, female 61.5Primary school participation, Gross enrolment ratio (%) 2008-2012*, male 101.3Primary school participation, Gross enrolment ratio (%) 2008-2012*, female 83.3Primary school participation, Net enrolment ratio (%) 2008-2012*, male 79Primary school participation, Net enrolment ratio (%) 2008-2012*, female 65Primary school participation, Net attendance ratio (%) 2008-2012*, male 70Primary school participation, Net attendance ratio (%) 2008-2012*, female 62.3Secondary school participation, Net enrolment ratio (%) 2008-2012*, male 39.7Secondary school participation, Net enrolment ratio (%) 2008-2012*, female 29.2Secondary school participation, Net attendance ratio (%) 2008-2012*, male 34.6Secondary school participation, Net attendance ratio (%) 2008-2012*, female 28.9

SOCIAL GROUPS Social group who are most interested in watching the documentary Is 40 to 70 but as my product is a docudrama and purely based on biography of an old man, many people will tend to watch. But the audience which will take more interest in it would be age between 15 to 30 as they are energetic enough to make a difference.

HOW DO THE ELEMENT OF YOUR PRODUCTION WORK TOGETHER TO CREATE THE SCENE OF BRANDING.

•Branding is an important element for the success of a particular media product. I intend to create a synergy throughout three of my production works a docudrama, a film festival invite and a webpage in order to market my docudrama “USTAAD JEE”•The post card is an invite of a film festival where my docudrama will be screening. I have used a specific picture in every element to market my product in a unique way. •The color scheme that I chose for my poster and website are dark to put a sad story on a picture and to notify people with current situation of our society. •As I made my website I wanted to continue linking my elements hence as backgrounds for the webpage I used stills from the docudrama itself, and continued with the same black and white theme, this further created a link amongst my production works.

HOW DO YOUR PRODUCT ENGAGE WITH THE AUDIENCE AND HOW WOULD THEY BE DISTRIBUTED AS REAL MEDIA PRODUCT.

•The target audience for my product is the general audience and with this documentary I was able to engage with the audience by showing them and make them aware of the current situation of our society. •Another way in which the audience get to engage with this product is getting the motivation from Ustaad jee who teaches children for free ,who belong from small poor family who cannot afford to send their children to school. •Ustaad jee is the muse for everyone in the society and his dedication towards these kind of children is inspirational. People like him are rare in our society. Spending their life with these kids is not an easy task. •The USP of my docudrama is FREE EDUCATION.

If this product would be distributed as a media text, It will be done through social media such as Face book, You tube, daily motion and etc as these are mostly used by People of upper class and it is the best to distribute your product in low cost or for free. Another way would be distributing this product through DVDs at local book stores and Music stores to get the attention of those people who still value the purpose of going to These stores to get the DVDs and through this I can target the middle class population, So that they could get motivated from Ustaad jee work and try to bring a change within them. My product could also be distributed in TV channels like A&E, which is a united states Channel and mostly shows documentaries, biography and crime dramas. And CNN Which is most popular amongst the upper class family.

How did you integrate technology(Software , hardware and online)In this project.

 The software I used for my movie opening sequence were: • Sonny Vegas for editing and filter.• YouTube for inspiration • Sound cloud for background music. • Google for pictures. • Vimeo for inspiration. • Video maker for fade out technique.•Bootstraps to prepare my website.•Paint to make my poster.

The Hardware I used for my docudrama were:•The camera ( Cannon D1200)and the 18-55 mm lenses were used to take pictures and videos that were required for this project. •The laptop was used to store the footage, to edit to come up with the final product, to blog and create my website. •The tripod – used to pan, take high angle shots while the microphone was used to record a voice over, its purpose is to give the audience information that they do not know.

 ONLINE For this project I used bootstrap to create my webpage, who’s purpose is to sell the documentary. Which is brought out by the information. I wanted it to be attractive and eye catching so I added many images. I use word press to blog which was used to upload my project so that people can peek on those few and rare people who tend to spend their life teaching poor children.Website: http://ustaadjee.move.pk/

USTAAD JEE