Post on 28-Jan-2015
description
A journey through our
cognitive biasesALE2013
Oana Juncu
A little bio-story
“I make no sense”
The Instinct of Survival
Brain is a brilliant lazy machine
« Reason fools us more often than nature »
The most popular decision tool
Heuristics =
The test
A B
50% Unknown
The availability bias
Attribution bias
Representatives bias
Conjunction bias
Confirmation bias
E 6 7 J
Retrospective bias
The familiarity bias
What we know is safe. What we don’t know is
not.
Status Quo bias
? ? ?
A disease will kill 6000 people if we do nothing. We can pick a choice among 2 plans:
Plan A : 2000 people will be saved
Plan B : all people can be saved , but there is a chance out of three that all people 6000 will be saved , and 2 chances out of three that all people die
A choice…
Loss Aversion Bias
Endowment effect
If we know our cognitive biases, we’ll do less errors
ReferencesO « Descartes Error », Antonio
DamasioO « »Judgment under Uncertainity
: Heuristic and Biases » ,Daniel Kahneman & Amos Tversky
O « Petite Philosophie de nos erreurs quotidiennes » , Luc de Brabandère
O « The Public Speaker Confessions » , Scott Berkun
Thank YOU!
Oana JUNCU@ojuncuwww.coemerge.comhttp://oanasagile.blogspot.comoanajuncu@coemerge.com+33 6 65 02 87 16