Building Your Business

A guide to taking advantage of

your local papers

Your local papers are a great way to build your

image and presence within your area.

There are a number of ways you can be

featured in the local paper…

These are FREE opportunities!

Editorial and PR

But… your story must be NEWSWORTHY.

Are like editorials, but

you need to pay.

Advertorials

You’ll be able to advertise your business.

Features are expensive, but are a great way to gain

SIGNIFICANT COVERAGE. You may choose to invest in a feature with your suppliers or

other local businesses.

Features

More local newspapers have

crossed over to the digital landscape

providing you with the perfect

advertising platform!

It’s a digital world

The more you build your relationship with the paper, the

more opportunities you will have!

Relationships

At Hotondo Homes the marketing team not only have these relationships

already, they provide guidance so you can

leverage every opportunity.

We let our builders focus on the building while we

take care of the press.

If you would like to learn more, please visit franchise.hotondo.com.au

Subscribe to our podcast on iTunes or read our blog online.