A Gig On Marketing

Post on 03-Dec-2014

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description

Some slides from a gig on marketing for an audience of thought leaders in the same.

Transcript of A Gig On Marketing

management, marketing and

making possiblealfrehn

lördag den 6 mars 2010

ALF REHNalfrehn.com

lördag den 6 mars 2010

5.000.000.000 minutes a day

lördag den 6 mars 2010

1.000.000.000 stories a week

lördag den 6 mars 2010

And that’s the trivial stuff!

lördag den 6 mars 2010

lördag den 6 mars 2010

Technology? Nothing to see here.

lördag den 6 mars 2010

lördag den 6 mars 2010

Companies are no longer black boxes, and the executive is no longer special.

lördag den 6 mars 2010

Who’s your Chief Transparency Officer?

lördag den 6 mars 2010

so, marketing – info or invites?

lördag den 6 mars 2010

lördag den 6 mars 2010

most marketing is useless…

lördag den 6 mars 2010

…because it’s closed

lördag den 6 mars 2010

lördag den 6 mars 2010

becominguseful

lördag den 6 mars 2010

And then there’s management…

lördag den 6 mars 2010

lördag den 6 mars 2010

lördag den 6 mars 2010

From management

to fanagement

lördag den 6 mars 2010

leading is making possible

lördag den 6 mars 2010

everything’s

experimental

lördag den 6 mars 2010

an

alfrehnproduction

www.alfrehn.com

alfrehn@me.com

www.facebook.com/alfrehn

twitter: @alfrehn

lördag den 6 mars 2010