a conversation

Graphic Design Around You

key questions

1. what is design(er)?

2. what are basic components of a design project?

3. what is design process?

4. the best practices – building designer/client relationship

Graphic Design Around You • a conversation

Graphic Design Around You • a conversation

key questions

what is a designer?what is design?

Graphic Design Around You • a conversation

what is a designer?

designer

Graphic Design Around You • a conversation

what is a designer?

designer client

Graphic Design Around You • a conversation

what is a designer?

designer client artist

Graphic Design Around You • a conversation

what is a designer?

entrepreneur artistdesigner client

Graphic Design Around You • a conversation

what is a designer?

designerentrepreneur client artist

Graphic Design Around You • a conversation

what is a designer?

designer

PROJECT

entrepreneur client artist

Graphic Design Around You • a conversation

components of a design project

STRATEGY

designer client

Graphic Design Around You • a conversation

components of a design project

STRATEGY

designer client

creative brief

Graphic Design Around You • a conversation

components of a design project

STRATEGY AESTHETICS

designer client

creative brief look & feel

Graphic Design Around You • a conversation

components of a design project

BUDGET

STRATEGY AESTHETICS

designer client

creative brief

time/schedule/money

look & feel

Graphic Design Around You • a conversation

client-designer relationship

designer client

The single biggest problem in communication is the illusion that it has taken place.

– George Bernard Shaw

Graphic Design Around You • a conversation

4D design process

> Project Definition> Desired Outcomes> Initial Strategy> Importance Level> Project Management> Resource Availability> Resource Allocation

Graphic Design Around You • a conversation

> Market research> User research> Managing information > Design research groups> Best practices> Lessons learned

4D design process

Graphic Design Around You • a conversation

> Content development> Strategy realignment> Multi-disciplinary work> Design direction> Design elements

4D design process

Graphic Design Around You • a conversation

> Implementation> Review> Quick prototypes> Approvals> Final production

4D design process

Graphic Design Around You • a conversation

best practices

Graphic Design Around You • a conversation

ROLE-PLAYING CHALLENGE

> evaluating work vs. designing/art didecting

> making strategic decisions vs. following personal likes

client/designer relationship – best practices

Graphic Design Around You • a conversation

client/designer relationship – best practices

> discussing issues vs. offering solutions

> designing custom solutions vs. looking for paradigms, patterns & templates

COLLABORATION CHALLENGE

Graphic Design Around You • a conversation

> sufficient time allocation (accepting good vs. demanding perfect)

> resource management (what do i want vs. what i can do)

client/designer relationship – best practices

EXPECTATIONS & COMMUNICATION CHALLENGE

client/designer relationship – best practices

Graphic Design Around You • a conversation

The secret to creativity is knowing how to hide your sources.

– Albert Einstein

thank you