Post on 14-Sep-2014
description
A conversation about the future of advertising
@edwardbochesedwardboches.com
Thursday, February 11, 2010
Part 1Inspiration
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
wenneker’s antlers
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
this was the way to
build a brand
Thursday, February 11, 2010
Thursday, February 11, 2010
this is the new way
Thursday, February 11, 2010
Thursday, February 11, 2010
Part 2Exploration
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
brands
agencies
media
consumers
technology
Thursday, February 11, 2010
Thursday, February 11, 2010
platform
talk value
community
crowdsourcing
Thursday, February 11, 2010
Sowhat is the future of advertising?
Thursday, February 11, 2010
it ain’tan ad
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
we used to watch
Thursday, February 11, 2010
now we create
Thursday, February 11, 2010
our relationships with media are
more complex than ever
Thursday, February 11, 2010
community is our new source of content
Thursday, February 11, 2010
we want to do business with a person
Thursday, February 11, 2010
we possess more power than ever
Thursday, February 11, 2010
and we take it wherever we go
Thursday, February 11, 2010
there’s no such thing as perfect, only perfects
Thursday, February 11, 2010
the mp3 is good enough
Thursday, February 11, 2010
attention is the new scarcity
Thursday, February 11, 2010
once, advertising told stories
Thursday, February 11, 2010
now it’s about getting others to tell our stories for us
Thursday, February 11, 2010
Thursday, February 11, 2010
"We were so overwhelmed with the level of entries and range of high-quality creative ideas pitched for the brief that we found it impossible to pick one. We're certain the two ideas will be a successful campaign for the Peperami brand and the legendary Animal."
Peperami marketing manager Noam Buchalter
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
It’s about inspiring them to actually write and create those stories with us.
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
audience or community?
Thursday, February 11, 2010
what is creative?
Thursday, February 11, 2010
Thursday, February 11, 2010
Better yet, allow the consumer to become the story.
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
and finally, if you do tell stories...
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
this is not easy
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Part 3Transformation
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
Targeting + Creative + Conversation Strategy will be new formula
Curator/choreographer will emerge as the new important role
Crowdsourcing will grow in popularity whether we like it or not
Whoever hires the best digital talent will win
Creativity will matter more than eversince you can’t buy attention
Thursday, February 11, 2010
Thursday, February 11, 2010
audience
message
target
penetrate
media plan
Thursday, February 11, 2010
community
content
inspire
collaborate
interest plan
audience
message
target
penetrate
media plan
Thursday, February 11, 2010
Thursday, February 11, 2010
Thursday, February 11, 2010
thank you.
Thursday, February 11, 2010