Post on 06-Aug-2015
You can help generate
conversation
Connect with new and potential customers
Get feedback on your products and services
Share company news and updates
And you can stay
up-to-date
Keep tabs on your competitors
See what's trending around the world
Get new sales leads and conversions
Create your account & handle.• Use your company's name for the handle
• Avoid numbers and symbols• Make sure account is public
Set your profile and cover photos.
• Use your company's logo for the profile picture• Your cover photo should represent what you do
Add a company description, location, and website.
• Use #hashtags in the description to help people find you
FOLLOW & POST
• Others in your industry• News sources, writers, bloggers• Clients, customers, competitors
• Anyone who might be relevant to your business!
Plus, make sure to...• Retweet and @mention content from your network
• Respond to those who tweet at you• Use industry-relevant #hashtags
Apps like…
• Find new followers by searching Twitter bios
• Compare users of competitors
• Analyze, track, and sort followers
• Number of impressions your tweets received
• Average retweets, replies, and favorites
• Engagement rate
• Link clicks