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A
RESEARCH PROJECT REPORT
ON
“A COMPARATIVE STUDY OF CONSUMER
BEHAVIOR TOWARDS BAJAJ MOTORBIKES
AND HERO MOTOCORP”IN MEERUT CITY”
TO BE SUBMITTED TO UTTAR PRADESH TECHNICAL,
UNIVERSITY, LUCKNOW. IN THE PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR THE
DEGREE
OF
MASTER OF BUSINESS ADMINISTRATIONBatch 2013-15
Submitted To : Submitted By :
Mr. ANAND MISHRAH.O.D, of Mana!"!nt
#I$RANT TOMARM.B.A. %I# S!"&
Ro'' No. - 133(0(005)
Project Guide
Mr. Anan* M+hra
SHANTI INSTITUTE OF
TECHNOLOGY MEERUT
1
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STUDENT DECLARATION
I undersign VIKRANT TOMAR student of MBA here by declared that the
research report entitled ‘A COMPARATIVE STUDY OF CONSUMER
BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO MOTOCORP”IN
MEERUT CITY is completed and submitted under the guidance of “Mr. Anand
M!"ra# H.O.D.# $% Mana&'('n)# SIT# M''r*) ” my original work. The imperial
finding in this report is based on the data collected by me. I have not submitted
this project report to UTU! "ucknow or any other University for the purpose
of compliance of any re#uirement of any e$amination or degree.
Roll No. - 1!"!""#$
VIKRANT TOMAR
M.B.A. %IV S&'(
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PREFACE
Practical and Theory are the two aspects of Management education. The
practical training in the domain of management courses has received vital
importance. It exposes to the potential manager towards the actual work
situation and gives a student rich insight into what practically is going on
inside the industries infect it is the implementation of theory into
practices which is the life force of management.
Two months practical training is an o!ligatory re"uirement for the M.#.$.
It was of great advantage to receive practical training in BAJAJ AUTO
LIMITED. at Meerut %&.P.'. The management of the company offered an
excellent learning situation.
There have !een considera!le changes in the technology operation and
structure of the industry due to glo!ali(ation mergers environmental
issues and availa!le fi!er sources and new challenges !eing posed !y the
changing customer satisfaction levels and multiple market re"uirements
are forcing industry to adapt to new solutions.
I was assigned special Pro)ect* +
A COMPARATIVE STUDY OF CONSUMER BEHAVIOR TOWARDS BAJAJ
MOTORBIKES AND HERO MOTOCORP”IN MEERUT CITY
,
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ACKNOWLEDGEMENT
The research on “A COMPARATIVE STUDY OF CONSUMER
BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO
MOTOCORP”IN MEERUT CITY” has !een given to me as part of the
curriculum in #achelor -egree in #usiness $dministration.
I have tried my !est to present this information as clearly as
possi!le using !asic terms that I hope will !e comprehended !y the widest
spectrum of researchers analysts and students for further studies.
I have completed this study under the a!le guidance and supervision
of “Mr. Anand M!"ra# H.O.D.# $% Mana&'('n)# SIT# M''r*)” I will !e
failed in my duty if I do not acknowledge the esteemed scholarly
guidance assistance and knowledge. I have received from them towards
fruitful and timely completion of this work.
Mere acknowledgement may not redeem the de!t I owe to my parents for
their directindirect support during the entire course of this pro)ect.
I also thankful to my friend who helped me a lot in the completion
of this pro)ect.
/
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INDE)
S* No. P+*,/l+*0 P+& 2o
1. OBJECTIVES 3
4. COMPANY PROFILE OF BAJAJ #
. COMPANY PROFILE OF HERO HONDA $1
3. RESEARCH METHODOLOGY !
#. LIMITATION OF RESEARCH STUDY !#
$. DATA ANALYSIS AND INTERPRETATION !$
!. CONCLUSION 5!
5. RECOMMENDATION 55
6. BIBLIOGRAPHY 56
1". ANNE)URE 6"
0
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OBJECTIVES OF THE STUDY
1. To know the market share of #a)a) ero onda.
2. To know the perception of customers regarding !ikes.
,. To determine the customers satisfaction regarding !ikes.
/. To determine the factors influencing the choice of customers regarding
!ikes.
3
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E)ECUTIVE SUMMARY
-oing this pro)ect was a great experience. The #a)a) in India has set up an
independent organi(ations which is .4.4 #.4.4. with a capital of ,05&.6. 7 each !y virtue of sellout decision of the passed .
Present $uto Mo!ile !oon in India was attri!uted to the legacy of #a)a)
which was there in India. In today8s market the #a)a) hold a 329 market
share that appears to !ear concentrated rush to !eg a !ig share in the $uto
Mo!ile market.
#eing a capital !iggest !usiness center of India I choose the :ucknow
to conduct my study and to get lot of exposure various opportunities to
meet different kind of customers. This pro)ect has !een under taken to
study the availa!ility of complete range of $uto Mo!ile products to retail
outlets.
To conduct the detail study of my pro)ect I worked for a distri!utor in
:ucknow. -uring the training period I covered the whole market of
:ucknow $rea and gathered the information from retail outlets regarding
the availa!ility of whole range of #a)a). $fter getting the information I
list out those retail outlets and getting the response regarding the various
promotional schemes of #a)a) and other.
;
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BAJAJ AUTO LIMITED
#a)a) $uto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way !ack in 1</0.
Initial it used to import the two wheelers from outside !ut from 1<0< it
started manufacturing of two wheelers in the country. #y the year 1<;5 the
years have come to represent the aspirations of modern India. #a)a) $uto
also has a technical tie up with =awasaki heavy industries of >apan to
produce the latest motorcycles in India which are of world class "uality
The #a)a) =awasaki eliminator has emerged straight out of the drawing
!oard of =awasaki heavy industries. The core !rand values of #a)a) $uto
limited includes :earning Innovation Perfection 6peed and
Transparency. #a)a) $uto has three manufacturing units in the country at
$kurdi ?alu) and 4hakan in Maharashtra western India which produced
2,1/;@; vehicles in 2550+53. The sales are !acked !y a network of after
sales service and maintenance work shops all over the country.
#a)a) $uto has products which cater to every segment of the Indian two
wheeler market #a)a) 4T 155 -lx offers a great value for money at the
entry level. 6imilarly #a)a) -iscover 120 offers the consumer a great
performance without making a !ig hole in the pocket.
@
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PROFILE
Aounder >amnalal #a)a)
Bear of Csta!lishment 1<23
Industry $utomotive + Two Three ?heelers
#usiness Droup The #a)a) Droup
:istings its codes#6C E 4ode* 055/<5F G6C + 4ode*
#$>$>$&TH
Presence -istri!ution network covers 05 countries.
-ominant presence in 6ri :anka #angladesh
4olum!ia Duatemala Peru Cgypt Iran and
Indonesia.
>oint enture =awasaki eavy Industries of >apan
Jegistered ead
Hffice
$kurdi
Pune + /115,0
India
Tel.* K%<1'+%25'+2;/;2@01
Aax* K%<1'+%25'+2;/;,,<@
?orks • $kurdi Pune /115,0
• #a)a) Gagar ?alu) $uranga!ad /,11,3
• 4hakan Industrial $rea 4hakan Pune
/11051
C+mail rahul!a)a)L!a)a)auto.co.in
?e!site www.!a)a)auto.com
<
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=CB PCJ6HG6*
Bo+*7 o8 D*&,o*0
Jahul #a)a) 4hairmanMadhur #a)a) ice 4hairman ?hole+Time -irector
Ja)iv #a)a) Managing -irector
6an)iv #a)a) Cxecutive -irector
-.6. Mehta ?hole+Time -irector
=antikumar J. Podar -irector
6hekhar #a)a) -irector
-.>. #ala)i Jao -irector
>.G. Dodre) -irector
6.. =han -irector
Mrs. 6uman =irloskar -irector
Garesh 4handra -irector
Ganoo Pamnani -irector
Manish =e)riwal -irector
P Murari -irector
Gira) #a)a) -irector
Co'',,&&0 o8 ,9& Bo+*7
A/7, Co'',,&&
6.. =han 4hairman
-.>. #ala)i Jao
>.G. Dodre)
Garesh 4handra
Ganoo Pamnani
15
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S9+*&9ol7&*0: ; I2<&0,o*0: G*&<+2& o'',,&&
-.>. #ala)i Jao 4hairman
>.G. Dodre)
Garesh 4handra
6. . =han
R&'/2&*+,o2 o'',,&&
-.>. #ala)i Jao 4hairman
6.. =han
Garesh 4handra
Jegistered under the Indian 4ompanies $ct II of 1<1,
JCDI6TCJC- HAAI4C $kurdi Pune /11 5,0
?HJ=6 $kurdi Pune /11 5,0
#a)a) Gagar ?alu) $uranga!ad /,1 1,3
4hakan Industrial $rea 4hakan Pune /11 051
#a)a) $uto :td.
B+=+= A/,o L',&7
T>?& Pu!lic
Fo/27&7 1</0
H&+7@/+*,&*0 Pune India
K&> ?&o?l& Jahul #a)a) %4hairman'
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R&<&2/&
Js. 15153, !illion %2553' or
&671.@; !illion
N&, 2o'& Js. 1;513 !illion
E'?lo>&&0
W&0,& www.!a)a)auto.com
B+=+= A/,o is a ma)or Indian automo!ile manufacturer. It is IndiaNs largest
and the worldNs /th largest two+ and three+wheeler maker. It is !ased in
Pune Maharashtra with plants in ?alu) near $uranga!ad $kurdi and
4hakan near Pune. #a)a) $uto makes motorscooters motorcycles and the
auto rickshaw.
Co2,&2,0
• 1 4ompanyNs history
o 1.1 Timeline of new releases
• 2 6cooters
• , Motorcycles
• / &pcoming Models
• 0 Gew Image
• 3 Aor!es Dlo!al 2555 Janking + 2550
• ; Cxternal links
• @ Jeferences
Co'?+2>0 90,o*>
#a)a) $uto came into existence on Govem!er 2< 1</0 as Ms #achra)
Trading 4orporation Private :imited. It started off !y selling imported
two+ and three+wheelers in India. In 1<0< it o!tained license from the
12
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Dovernment of India to manufacture two+ and three+wheelers and it went
pu!lic in 1<35. In 1<;5 it rolled out its 155555th vehicle. In 1<;; it
managed to produce and sell 155555 vehicles in a single financial year. In
1<@0 it started producing at ?alu) in $uranga!ad. In 1<@3 it managed to
produce and sell 055555 vehicles in a single financial year. In 1<<0 it
rolled out its ten millionth vehicle and produced and sold 1 million
vehicles in a year.
1,
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T'&l2& o8 2& *&l&+0&0
• 1<;1 + three+wheeler goods carrier
• 1<;2 + #a)a) 4hetak
• 1<;3 + #a)a) 6uper
• 1<;; + Jear engine $utorickshaw
• 1<@1 + #a)a) M+05
• 1<@3 + #a)a) M+@5 =awasaki #a)a) =#155
• 1<<5 + #a)a) 6unny
•
1<</ + #a)a) 4lassic • 1<<0 + #a)a) 6uper Cxcel
• 1<<; + =awasaki #a)a) #oxer Jear Cngine -iesel $utorickshaw
• 1<<@ + =awasaki #a)a) 4ali!er :egend%IndiaNs first four+stroke
scooter'
• 2555 + #a)a) 6affire
•
2551 + Climinator Pulsar• 255, + 4ali!er110 #a)a) ?ind 120 #a)a) Pulsar
• 255/ + #a)a) 4T 155 Gew #a)a) 4hetak /+stroke with ?onder
Dear #a)a) -iscover -T6+i
• 2550 + #a)a) ?ave #a)a) $venger #a)a) -iscover
• 2553 + #a)a) Platina
• 255; + #a)a) Pulsar+255
1/
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6ome of the models that #a)a) makes %or has made' are*
Soo,&*0
o #a)a) 6unny
o #a)a) 4hetak
o #a)a) 4u!
o #a)a) 6uper
o #a)a) ?ave
o #a)a) :egend
Mo,o*>l&0
o =awasaki Climinator
o #a)a) Pulsar
o #a)a) =awasaki ?ind 120
o #a)a) #oxer
o #a)a) 4T 155
o #a)a) Platina
o #a)a) 4ali!er
o #a)a) -iscover
o #a)a) $venger
10
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U?o'2 Mo7&l0
• #a)a) Pulsar 225 -T6+Ai
• #a)a) =rystal
• #a)a) #lade
• #a)a) 6onic
N& I'+&
The company over the last decade has successfully changed its image
from a scooter manufacturer to a two wheeler manufacturer product range
ranging from 6cooterettes to 6cooters to Motorcycle. Its real growth in
num!ers has come in the last / years after successful introduction of a few
models in the motorcycle segment.
The company is headed !y Jahul #a)a) who is worth more than &671.0
!illion.
13
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MANAGEMENT PROFILE
Jahul #a)a) 4hairman
Madhur #a)a) ice 4hairmanJa)iv #a)a) Managing -irector
6an)iv #a)a) Cxecutive -irector
$!raham >oseph ice President %Jesearch -evelopment'
Pradeep 6hrivastava President %Cngineering'
6 6ridhar 4CH %2?'
J 4 Maheshwari 4CH %4ommercial ehicles'
4 P Tripathi ice President %4orporate' G ingorani ice President %4ommercial'
=evin P -Nsa ice President %Ainance'
6 Jaghavan ice President %4orporate Ainance'
6 Javikumar ice President %#usiness -evelopment'
= 6rinivas ice President %uman Jesources'
Jan)it Dupta ice President %Insurance'
>. 6ridhar 4ompany 6ecretary
R+9/l B+=+=
4hairman
Jahul #a)a) is an onours Draduate in Cconomics and :aw and a
#usiness Draduate from the arvard #usiness 6chool. e was
appointed 4hief Cxecutive Hfficer of #a)a) $uto in 1<3@ and
1;
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took over later as ead of the #a)a) Droup of companies.
M+79/* B+=+=
ice 4hairman
$fter graduating in 4ommerce Mr #a)a) did his ##$ from
:ausanne 6wit(erland. >oined as -DM in March 1<@, took over
as Deneral Manager + $uranga!ad -ivision in >une 1<@3 as its
4hief Cxecutive in Hcto!er 1<@@ !ecame President of #a)a) $uto
in 6eptem!er 1<</ Cxecutive -irector in May 2555 and is ice4hairman since >uly 2551.
R+=< B+=+=
Managing -irector
Ja)iv #a)a) who took charge as Managing -irector on 1st $pril
2550 is a Mechanical Cngineer from Pune &niversity. e later
did his Masters in Manufacturing 6ystems Cngineering from the
&niversity of ?arwick. e >oined as Hfficer on 6pecial -uty in
1<<5 took over as Deneral Manager %Products' in Ae!ruary 1<<,
ice President %Products' in >une 1<<0 President in May 2555
President ?hole Time -irector in March 2552 and as >oint
Managing -irector in March 255,.
S+2=< B+=+=
Cxecutive -irector
1@
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Mr. 6an)iv #a)a) who took charge as the Cxecutive -irector in
$pril 255/ is a Mechanical Cngineer from Pune &niversity. e
o!tained a Masters -egree in Manufacturing 6ystems from the
&niversity of ?arwick and an ##$ degree from arvard#usiness 6chool.
Mr. 6an)iv #a)a) )oined as an Hfficer on 6pecial -uty in 1<</
took over as the Deneral Manager %4A' in 1<<; and ice
President %Ainance' in $pril 2551.
A*+9+' Jo0&?9
ice President %Jesearch -evelopment'
Mr. >oseph started his tenure in #a)a) in >uly 1<@< as a Draduate
Trainee Cngineer took over as Deneral Manager %J-' in $pril
2550 and is currently the ice President %J-' since $pril
255; . e is a Mechanical Cngineer from the Gational Institute of
Technology #hopal.
P*+7&&? S9*<+0,+<+
President %Cngineering'
Mr.Pradeep 6hrivastava )oined #a)a) in $pril 1<@3. e took over
as ice President %Cngineering' in $pril 2550 and is currently the
President %Cngineering' since >uly 255;. $fter receiving a degreein Mechanical Cngineering from IIT + -elhi Mr. 6hrivastava
o!tained a graduate diploma in Production and Ainance from IIM
E #angalore in 1<@3.
1<
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S S*79+*
4CH %2 ?h'
Mr. 6ridhar )oined #a)a) in March 2551 as DM %6ales' for two
wheelers took over as ice President %Marketing 6ales E 2?'
in $pril 2550 and is currently the 4CH %2?' since >uly 255;.
e holds an Cngineering Draduate degree in $griculture.
R C M+9&09+*
4CH %4ommercial ehicles'
Mr. Maheshwari )oined #a)a) in >uly 255; as 4CH %4'. e is a
gold medallist Mechanical engineer from #IT6 Pilani.
C P T*?+,9
ice President %4orporate'
Mr. 4.P. Tripathi started in #a)a) in >anuary 1<<3 as the ice
President %?alu) Plant ' took over as ice President %Hperations'
in $pril 2551 and is ice President %4orporate' since >uly 255;.
$ 6cience Draduate from $gra &niversity Mr. Tripathi also holds
a degree in Mechanical Cngineering from the Indian Institute of
Technology =haragpur.
N H H2o*+2
ice President %4ommercial'
Mr. G.. ingorani )oined #a)a) in 1<<; as the Deneral Manager
%Materials' took over as the ice President %Purchase' in 1<<@
and is ice President %4ommercial' since Ae!ruary 2553. Mr.
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ingorani holds a degree in Mechanical Cngineering from the
Malaviya Jegional Cngineering 4ollege >aipur.
K&<2 P DS+
ice President %Ainance'
Mr. =evin -8sa !egan his career with #a)a) in 6eptem!er 1<;@
and is presently the ice President %Ainance'. $fter ac"uiring a
#achelor8s degree in 4ommerce he completed his 4$ in 1<;@
and I4?$ in 1<@1.
V S+2+*+ R+9+<+2
ice President %4orporate Ainance'
Mr.Jaghavan )oined #a)a) in March 1<@/ and is currently the
ice President %4orporate Ainance'. $ 6cience graduate Mr.
Jaghavan completed his 4$ in 1<;3.
S R+</'+*
ice President %#usiness -evelopment'
Mr. Javikumar )oined #a)a) in >une 1<@/ as an $ccounts Hfficer
and is now the ice President %#usiness -evelopment'. e is an
active mem!er of the Institute of 4hartered $ccountants of India.
K S*2<+0
ice President %uman Jesources'
Mr. 6rinivas )oined #a)a) in >anuary 2555 as the -DM %J-'
and is now the ice President %J'. e holds a #achelors -egree
in Clectrical Cngineering from >TI Mu##$i.
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R+2=, G/?,+
ice President %Insurance'
Mr. Jan)it Dupta started in #a)a) as the Deneral Manager %4o+
ordination' in 1<@@ and moved on to !ecome the ice President
%Materials ' in 1<<0 then ice President %J-' in 2555 and is
now ice President %Insurance'.
Mr. Dupta did his Masters -egree in Mechanical Clectrical
Cngineering from the Indian Jailway Institute of Mechanical
Clectrical Cngineers. e was honored with a fellowship from the
Institute of Clectrical Cngineering %:ondon' and was also
inducted as a mem!er of the Institute of Mechanical Cngineers
%:ondon'.
J. S*79+*
4ompany 6ecretary
Mr. > 6ridhar is the 4ompany 6ecretary since >uly 2551. $
graduate in 4ommerce and :aw Mr. 6ridhar also did his A4$
A46 and MM6. Prior to )oining #a)a) he was the 4ontroller of
Ainance and 4ompany 6ecretary Maharashtra 6cooters :td. a
#a)a) $uto )oint venture.
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BOARD OF DIRECTORS
Jahul #a)a) 4hairmanMadhur #a)a) ice 4hairman ?hole+Time -irector
Ja)iv #a)a) Managing -irector
6an)iv #a)a) Cxecutive -irector
-.6. Mehta ?hole+Time -irector
=antikumar J. Podar -irector
6hekhar #a)a) -irector
-.>. #ala)i Jao -irector
>.G. Dodre) -irector 6.. =han -irector
Mrs. 6uman =irloskar -irector
Garesh 4handra -irector
Ganoo Pamnani -irector
Manish =e)riwal -irector
P Murari -irector
Niraj Bajaj Director
Co'',,&&0 o8 ,9& Bo+*7
A/7, Co'',,&&
6.. =han 4hairman
-.>. #ala)i Jao
>.G. Dodre)
Garesh 4handra
Ganoo Pamnani
2;
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S9+*&9ol7&*0: ; I2<&0,o*0: G*&<+2& o'',,&&
-.>. #ala)i Jao 4hairman
>.G. Dodre)
Garesh 4handra 6. . =han
R&'/2&*+,o2 o'',,&&
-.>. #ala)i Jao 4hairman
6.. =han
Garesh 4handra
2@
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2<
$greements signed with =u!ota of >apan for the development of diesel engines
for three+wheelers and with Tokyo J- for ungeared 6cooter and moped
development.
The #a)a) 6uper Cxcel is introduced while #a)a) cele!rates its ten millionth
vehicle.
Hne million vehicles were produced and sold in this financial year.
1663
The #a)a) 4lassic is introduced.
1661
The =awasaki #a)a) /6 4hampion is introduced.
166"
The #a)a) 6unny is introduced.
165$
The #a)a) M+@5 and the =awasaki #a)a) =#155 motorcycles are introduced.
055555 vehicles produced and sold in a single financial year.
165#
Govem!er 0The ?alu) plant inaugurated !y the erstwhile President of India 6hri Diani Rail
6ingh.
Production commences at ?alu) $uranga!ad in a record time of 13 months.
1653
>anuary 1< Aoundation stone laid for the new Plant at ?alu) $uranga!ad.
1651
The #a)a) M+05 is introduced.
16!!
The Jear Cngine $utorickshaw is introduced.
#a)a) $uto achieves production and sales of 155555 vehicles in a single
financial year.
16!$
The #a)a) 6uper is introduced.16!#
#$: Maharashtra 6cooters :td. )oint venture.
16!4
The #a)a) 4hetak is introduced.
16!1
The three+wheeler goods carrier is introduced.
16!"
#a)a) $uto rolls out its 155555th vehicle.
16$"
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#a)a) $uto !ecomes a pu!lic limited company. #hoomi Poo)an of $kurdi Plant.
16#6
#a)a) $uto o!tains licence from the Dovernment of India to manufacture two+
and three+wheelers.
1635 6ales in India commence !y importing two+ and three+wheelers.
163#
Govem!er
2<
#a)a) $uto comes into existence as Ms #achra) Trading 4orporation Private
:imited.
GROUP COMPANIES
#a)a) $uto is the flagship of the #a)a) group of companies. The groupcomprises of 2; companies and was foundedin the year 1<23. The companies in the group are*
B+=+= A/,o L,7. M/+27 I2,&*2+,o2+l L,7.
M/+27 L,7. M/+27 E22&&*0 L,7.
B+=+= El&,*+l0 L,7. M/+27 Glo+l F2+2& L,7.
B+=+= H27/0,+2 L,7. B+99*+= F+,o*&0 P<,. L,7.M+9+*+09,*+ Soo,&*0 L,7. B+=+= Co20/'&* C+*& L,7.
B+=+= A/,o F2+2& L,7. B+=+= A/,o Hol720 L,7.
H&*/l&0 Ho0,0 L,7. J+'2+l+l So20 P<,. L,7.
B+=+= S&<+09*+' P<, L,7. B+99*+= ; Co'?+2> P<,. L,7.
H27 L+'?0 L,7. J&&<+2 L,7.
B+=+= V&2,/*&0 L,7. T9& H27/0,+2 Ho/02 Co L,7.
B+=+= I2,&*2+,o2+l P<, L,7. B+*o7+ I27/0,*&0 P<, L,7.
H27 M/0+8* A&2> P<, L,7. S,+2l&00 I27+ L,7.
B+=+= All+2 G&2&*+l I20/*+2&
Co'?+2> L,7.BoBBA> Fo*20 L,7.
B+=+= All+2 L8& I20/*+2& Co'?+2>
L,7.
,1
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H R
RECRUITMENT POLICY
#a)a) $uto is an e"ual opportunity employer. 6election is !ased strictly onindividual merit.
$ large num!er of our recruits are fresh engineers and ##$s. Gatural
attrition is usually taken care of !y promotions and hori(ontal movements
within the organisation to provide career opportunities for our employees.
Hccasionally specific skill+sets may warrant lateral recruitment.
E2,*> l&<&l R&*/,'&2,
Cngineers* ?e recruit Cngineering Draduates from reputed institutes from
all over India. #a)a) $uto en)oys an excellent reputation with all Gational
Institutes of Technology %GITs' and is among the preferred employers for
on+campus recruitment. The selection process comprises a written test in
technical analytical and logical reasoning group discussion and personal
interview.
Management Draduates* ?e recruit management graduates from reputed
management institutes all over India. The selection procedure comprises a
written test in analytical and logical reasoning group discussion and
personal interview.
$ll entry+level selections are made through on+campus recruitment only.
$fter recruitment new entrants undergo a thorough induction+training
programme !efore their placement in the company. -epartments are
allocated on the !asis of the individual recruit8s aptitude and our
re"uirements. &sually after completing two years of service they are
provided opportunities for )o!+rotation.
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Wo* C/l,/*&
Hur work culture supports and enhances our !rand. The #a)a) !rand
signifies excitement. #a)a) strives to inspire confidence through
excitement engineering. The culture is !uilt on core values of learninginnovation perfection speed and transparency. Aacilitative leadership
style helps in developing leaders at all levels and esta!lishes
accounta!ility.
O/* B*+27 V+l/&0
?e live our !rand !y its values of Innovation Perfection and 6peed.#a)a) will !e distinctly ahead through excitement engineering.
Innovation is how we create the future.
It is a value that provokes us to reach !eyond the o!vious in pursuit of that
which exceeds the ordinary.
P&*8&,o2 0 9o & 0&, 2& 0,+27+*70.
It is a value that exhi!its our determination to excel !y endeavouring to
esta!lish new !enchmarks all the time. 6peed is how we convey clear
conviction. It is a value that keeps us sharply responsive mirroring our
commitment towards our goals and processes.
Co'?&,&2> B/l72
#a)a) $uto has a very flat organisation structure with three management
levels. Cach level represents a specific role and hence needs relevant
competencies. 4ompetency !uilding at #a)a) $uto is a com!ination of
development for current and future roles.
?e cater to these needs !y using interventions like development centres
need+!ased training and )o!+rotation plans. ?e use different methods of
imparting training like lectures group+discussions role+plays seminars
out!ound training assignments and on+the+)o! tasks.
Co'?&20+,o2 P9lo0o?9>
,,
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?e strive to !e amongst the top "uartile in our compensation structure.
4ompetence and performance are the key drivers of our compensation
policy. $ significant part of the compensation is in the form of varia!le
pay linked to the individual8s and the organisation8s performance.
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AWARDS
Product $ward Bear #y
#a)a) Pulsar -T6+Ai + #ike of the Bear 255; 4G#4+T1@ $utocar
$uto $wards
#a)a) Platina 155cc E #ike of the Bear 255; G-T Profit #ike
India
Mr. Ja)iv #a)a) + Man of the year 2550 2550 $utocar Professional
Mr. Ja)iv #a)a) + $utomotive Man of the year 2550 2550 #ike India G-T
India
#a)a) 4T 155 + Motorcycle Total 4ustomer
6atisfaction 6tudy 2550
2550 TG6 $utomotive
#a)a) -iscover -T6+i + #ike of the Bear 2550 2550 HCJ-JIC $wards
2550
#a)a) -iscover -T6+i + Indigenous -esign of the
Bear 2550
2550 HCJ-JIC $wards
2550
#$>$> $&TH + #ike Maker of the Bear 255/ 255/ I4I4I #ank
HCJ-JIC $wards
255/
-T6+i Technology E $uto Tech of the Bear 255/ 255/ I4I4I #ank
HCJ-JIC $wards255/
#a)a) Pulsar -T6+i #ike of the Bear 255/ 255/ I4I4I #ank
HCJ-JIC $wards
255/
?ind 120 Two ?heeler of the Bear 255/ 255/ 4G#4 $&TH4$J
$wards 255/
?ind 120 #ike of the Bear 255/ 255/ #usiness 6tandard
Motoring
#a)a) Pulsar 1@5 -T6+i ##4 ?orld ?heels iewers
4hoice Two ?heeler of Bear 255,
255, ##4 ?orld ?heels
$ward 255,
#a)a) Pulsar 1@5 -T6+i ##4 ?orld ?heels $ward
for #est Two ?heeler !etween Js 00555 to Js
;5555
255, ##4 ?orld ?heels
$ward 255,
#a)a) Pulsar 105 -T6+i ##4 ?orld ?heels $ward
for #est Two ?heeler !etween Js /0555 to Js
00555
255, ##4 ?orld ?heels
$ward 255,
,0
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#a)a) #oxer $T =TC4 ##4 ?orld ?heels $ward
for #est Two ?heeler under Js ,5555
255, ##4 ?orld ?heels
$ward 255,
#a)a) Pulsar + Motorcycle Total 4ustomer
6atisfaction 6tudy
255, GAH $utomotive
#a)a) Pulsar + #ike of the year 255, I4I4I #ank
HCJ-JIC $wards
255,
#a)a) Pulsar + Most exciting !ike of the year 2552 HCJ-JIC $wards
#a)a) Climinator + #ike of the year 2552 HCJ-JIC $wards
#a)a) Climinator + Most exciting !ike of the year 2551 HCJ-JIC $wards
$ward Bear #y
4hakan Plant 6uper Platinum $ward for
Manufacturing Cxcellence
2553+5; Arost and 6ullivan
4hakan ?alu) Plants $udit Passed for TPM
Cxcellence $ward
2553+5; TPM
#ikemaker of the Bear 2553+5; Hverdrive $wards
#ike Manufacturer of the Bear 255; 2553+5; G-T Profit #ike India
$ll India Trophy for ighest Cxporter 1<<@+<< CCP4
Aocus :$4 $ward for Hutstanding Performance 1<<@+<< India Trade Promotion
Hrganisation
Cxport Cxcellence 1<<@+<< CCP4
4ertificate of Merit 1<<@+<< India Trade Promotion
Hrganisation
$ward for Cxport Cxcellence 1<<;+<@ CCP4
Cxport Cxcellence 1<<;+<@ M44II$
$ll India Trophy for ighest Cxporter 1<<;+<@ CCP4
Top Cxporter 6hield + ?estern Jegion 1<<3+<; CCP4
Cxport Cxcellence 1<<3+<; M44I$Jegional Top Cxporter + :arge 6cale
Manufacturer
1<<0+<3 CCP4
ighest Cxport Performance 1<<0+<3 CCP4
Hutstanding Cxport Performance 1<<0+<3 Dovernment of India
Ministry of 4ommerce
Cxport Cxcellence $ward 1<<0+<3 M44I$
Top Cxporter 6hield + ?estern Jegion 1<<0+<3 CCP4
4ertificate of Merit 1<<0+<3 Dovernment of India
Ministry of 4ommerce
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$ward for Cxport Cxcellence 1<</+<0 CCP4
Jegional Top Cxporter + :arge 6cale
Manufacturer
1<</+<0 CCP4
$ll India 6pecial 6hield + 4onsumer -ura!les
Cxporter
1<</+<0 CCP4
Gational Cxport award for Hutstanding
Performance
1<</+<0 Dovernment of India
Ministry of 4ommerce
?estern Jegion Top Cxport $ward 1<</+<0 CCP4
$ll India 6pecial 6hield + 4onsumer -ura!les 1<</+<0 CCP4
Jegional 6pecial 6hield + 4apital Doods
4ategory
1<<,+</ CCP4
$ward for Cxport Cxcellence 1<<,+</ CCP4
4apital Doods Cxport 1<<2+<, CCP4Jegional 6pecial 6hield + 4apital Doods
4ategory
1<<5+<1 CCP4
4ertificate of Cxport Cxcellence 1<@3+@; CCP4
4ertificate of Cxport Jecognition 1<@5+@1 CCP4
4ertificate of Cxport Jecognition 1<;<+@5 CCP4
$ward for Cxport Cxcellence 1<;<+@5 CCP4
4ertificate of Merit 1<;@+;< Dovernment of India
Ministry of 4ommerce4ertificate of Cxport Jecognition 1<;@+;< CCP4
$ward for Cxport Cxcellence 1<;;+;@ CCP4
4ertificate of Cxport Jecognition 1<;;+;@ CCP4
Cxport Promotion 1<;3 AI44I
Dolden >u!ilee Cxport Bear $ward 1<;3 AI44I
Cxport Cxcellence 1<;0+;3 CCP4
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MISSION
The corporate mission of the company is:
To become a very significant player in two wheeler industry. To increase the net worth of shareholders equity.
To give the transparency and fairness for the products.
GROUP COMPANIES
Bajaj Auto td. !u"and td
Bajaj Auto #inance imited
$erculas $oists td.
Bajaj %evashram td.
$ind aps td
OBJECTIVE
The main o!)ective of #a)a) is to help the dealer to sell additional
volume from outside the dealership. ?ith wide range of models availa!le in
the market it has !ecome difficult for the consumer to select from the
showroom therefore salesman representatives guide himher to choose the
!est suited for their need.
VISION
To !uild a "uality sales force which is highly competitive and
committed to !uild an ever+lasting customer relationship
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&'()AT*&N%: +
Bajaj has started operation from July 2002.
We at Bajaj are committed to i!e the consumer the riht product at
riht price throuh meetin him"her directly and e#plainin the product
features$ ad!antaes and benefits at his place of %or& or home. We are
pro!idin e#cellent finance schemes from our roup finance companies.
We also enerate interest in consumer by doin the acti!ities li&e road
sho%s test rides loan meals. '#chane meals test the best contest etc. We
also enerate interest in consumer by doin the acti!ities li&e (oad
Sho%s$ Test (ides$ )one *eals$ '#chane *eals$ Test the best contest
etc. The Bajaj *ar&etin operations are carried out in +, locations
scattered in , states. We ha!e o!er -00 ih /aliber Sales fficer %ho
are led by +0 super!isors %ho in tern are supported by 1 (eional
*anaers. With o!er -00 members in its sales team$ Bajaj *ar&etin and
Ser!ices )td. %ill be a force to rec&on %ith in the ndian 3utomobiles
ndustries.
INTRODUCTION OF BAJAJ AUTO LIMITED
The #a)a) Droup came into existence during the turmoil and the heady
euphoria of IndiaNs freedom struggle. >amnalal #a)a) founder of the #a)a)
Droup was a confidante and disciple of Mahatma Dandhi and was deeply
involved in the effort for freedom. The integrity dedication
resourcefulness and determination to succeed which are characteristic of
the 4ompany today are often traced !ack to its !irth during those long
days of relentless devotion to a common cause.
=amalnayan the eldest son of >amnalal #a)a) succeeded his father in
1</2 at the age of twenty+seven. Putting the Gation !efore !usiness he
,<
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devoted himself to the latter only after India achieved independence in
1</;. #ut when he did so he put his heart and soul into it. ?ithin a short
while he not only consolidated the Droup !ut also diversified into various
manufacturing activities elevating the Droup to the status it en)oys till thisday.
Jahul #a)a) today heads the Droup. e has !een the 4hief Cxecutive
Hfficer of #a)a) since 1<3@ and is recognised as one of the most
outstanding !usiness leaders in India. $s dynamic and am!itious as his
illustrious predecessors he has !een recognised for his achievements at
various national and international forums.
#a)a) is currently IndiaNs largest two and three+wheeler manufacturer and
one of the !iggest in the world. #a)a) has long left !ehind its annual
turnover of Js.;2 million %1<3@' to currently register an impressive figure
of Js./2.13 !illion %&67 <,3 million'.
O/* P9lo0o?9>
S ?e approach our responsi!ilities with am!ition and resourcefulness.
S ?e organi(e ourselves for a transparent and harmonious flow of work.
S ?e respect sound theory and encourage creative experimentation.
S $nd we make our workplace a source of pride.
W& B&l&<& I2
S Transparency* a commitment that the !usiness is managed
along transparent lines.
S Aairness* to all stakeholders in the 4ompany !ut
especially to minority shareholders.
S -isclosure* of all relevant financial and non+financial
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information in an easily understood manner.
S 6upervision* of the 4ompany8s activities !y a professionally
competent and independent !oard of directors.
/1
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INTERNATIONAL MARKETING
#ased on our own !rand of glo!ali(ation we have !uilt our distri!utionnetwork over 35 countries worldwide and multiplied our exports from 19
of total turnover in Aiscal 1<@<+<5 to over 09 in Aiscal 1<<3+<;
The countries where our products have a large market are &6$ $rgentina4olom!ia Peru #angladesh 6ri :anka Italy 6weden Dermany Iran andCgypt. #a)a) leads 4olom!ia with 309 of the scooter market in &ruguaywith ,59 of the motorcycle market and in #angladesh with <09 of thethree+wheeler market.
6everal new models are !eing developed specifically for glo!al marketsand with these we will progressively endeavour to esta!lish our presence
in Curope too.
In countries where we perceive a good market potential we seek a tie upwith one of the ma)or industrial esta!lishments which would !e in a
position to invest in the research and which would also entailmanufacturing activities apart from marketing distri!ution and after salesservices through a well+esta!lished nation+wide network.
?e offer a full range of services to such !usiness partners*
S Training in sales service and spare parts management !ased on the #a)a) distri!ution system.S $ctive support for setting up manufacturing facilities overseas including transfer of technical know how.
S $ssistance in setting up an assem!ly plant for assem!ly of vehicles from complete knocked down %4=-' kits.S 6elect machinery and e"uipment training of technical personnel all in a
phased manner as re"uired !y the regulations in the recipient country.
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P*o7/, P*o8l&
The much awaited / stroke !ike to !e launched !y #a)a) in coloration with
Is all a!out pure performance as regards engine power riding sta!ility
andling easy and !raking efficiency. 6econdary air induction system !i
starter valve for easy morning starting five speed transmission system
have !een introduced in all new !ikes which have !een come up to
introducing !ikes in new segment. There have !een some new
technologies introduced that shows companies product different from
others.
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MARKET COMPOSITION
PRODUCT MAR-DEC %4""( MAR %4""(-DEC
%4""3(
DJH?T
6cooter gears ,2;30@ 0,,@@; ,@.3
6cooters+geared 32<0; 02;<3 1<.2
6tep+thrus <;/<< 12/@21 21.<
Motor+cycles ,1/3/1 1330,5 @@.<
Three+wheelers 12,,52 12;011 ,.,
6ource* 6urvey of Indian industries 255/
//
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TWO WHEELER STATISTICS
The +/,o'ol& industry in general and two wheeler industry in particular
has shown a tremendous growth over the recent years. $ccording to theSo&,> o8 I27+2 +/,o'ol& M+2/8+,/*&0 %SIAM( the industry has
grown !y 139 in the year 255,255/.Two ?heeler segment as a whole
during the year 255/50 grew !y over 109.This growth has !een due to
the DovernmentNs initiative on rural roads and !etter connectivity with
ma)or towns and cities improved agricultural performance upward trend
of purchasing power in the hands of rural people.The two wheeler industrywas a!le to achieve the record performance of crossing 3 million ,o
9&&l&*0 with exact sales standing at 325@@35 during the year 255/+50.
The northward trend of growth among the two+wheelers is set to continue
in the years ahead.$ !rief input a!out the growth of various segment of
two+wheelers with the statistics from their leading manufactures are as
follows*
SCOOTERS
Though the metal !odied geared 0oo,&*s have fallen out of favour of theI27+n two+wheeler user their upward trend in growth has !een due to rise
in the sales of 0oo,&*ettes and Motor 0oo,&*s. B+=+= $uto has !een a!le
to sell 102<,3 units in the year 255/2550 of ,o 9&&l&*0 which donNt
include 'o,o*>l&0. They have shown a negative trend in the two
wheeler segment other than the 'o,o*>l&0. This goes on to show that
B+=+= $uto has lost its supremacy in the 0oo,&* and 'o?&7 segment asthey have shifted focus to 'o,o*>l&0.
4""4-" 4""-"3 4""3-"# 4""#-"$ 4""!-"5
<,;053 @/@/,/ <,02;< <@;/<@ 152551,
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MOTORCYCLES
4""-"3 4""#-"$ 4""$-"! 4""!-"5 4""5-"6
2<53,2, ,@;31;0 /,0013@ 01<,@</ 325121/
Mo,o*>l&0 as has !een mentioned through out this we!site have !ecome
the most preferred choice among all two+wheeler users. They account for
nearly @59 of the total two wheeler sales in the country. This trend is set
to continue as more and more models of this hot set of ,o 9&&l&*0 enter
the market. B+=+= $uto one of the largest manufactures of ,o 9&&l&*0 in
the country has managed to sell a!out 1//<;15 units of motorcycle in the
year 255/2550. 9&*o 9o27+ which claims to !e the largest manufacturer
of two+wheeler in the world was a!le to sell 2.32 million 'o,o*>l&0
during the year 25502550. The company also accounts for half the market
in the motorcycle segment.
MOPEDS
4""4-" 4""-"3 4""3-"# 4""$-"! 4""!-"5
/2;/<@ ,01312 ,,22</ ,/@/,; ,;<0;/
Mo?&7s which were once the entry level options in the two+wheeler have !een replaced !y entry level or price category &0 which provide all the
comfort and advantages of a motorcycle !ut at an af 8o*7a!le price. Thus it
has not come as a surprise that 'o?&7s have shown a negative growth
over the recent years. TVS 4ompany one of the pioneers of 'o?&7s
manufactures of I27+ was a!le to sell a!out 2.<5 lakh of 'o?&7s during
25502553. This trend is supposed to continue in the days to come as the
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'o,o*>l&0 race ahead other two+wheelers will find it difficult keep up
with the pace of their growth.
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MOTORCYCLES
Mo,o*>l&0 have come a long way since they were first introduced in the
country way !ack in the 1<05s. The I27+n government had got the firstset of these mean machines from the Joyal Cnfield 4ompany of &= for
itsN $rmy and Police to patrol the !order highways on the rough and tough
terrain of the ?est. Today these sets of ,o 9&&l&*0 not only cater to the
men in uniform !ut also common people who have different needs and
expectations from their 'o,o*>l&0. Today motorcycle companies are
taking special care to make their products more user friendly comforta!lesafe and ergonomic without compromising on the fun and thrills of riding.
6ome &0 like the 9&*o 9o27+ =ari(ma can touch speeds up to
120kmph thus truly satisfying the riders need for speed. 'o,o*>l&0 have
also invaded the indi film industry where #ollywood heart thro!s like
>ohn $!raham rithik Joshan &day 4hopra and Aardeen =han are seen
setting the roads on fire with their set of two wheels.
Thus the trend of 'o,o*>l&0 have caught up with the average I27+n
and there a & to suit everyoneNs needs and usage. Premium 6egment
&0 like the 9&*o 9o27+ =ari(ma and B+=+= P/l0+* provides the
Deneration B a chance to emulate their idols on screen. These
'o,o*>l&0 come with 0 speed gear !ox and disc !rakes to provide one
the extra throttle with the ade"uate safety measure. =inetic $c"uila the
premium segment & from =inetic has headlamp that turns head with
the & thus making riding easier in the darkness of the night. These
'o,o*>l&0 also come with factory fitted allow wheels to provide the
extra strength and sta!ility.
The Cnfield B/ll&, en)oys a loyal following among its usersF people who
ride these heavy machines once always vouch for their sturdiness and
sta!ility. B/ll&, clu!s have cropped up in various cities of the country like
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#angalore where motorcycle users who are in love with their machines
fre"uent the road less traveled
I27+ has a !urgeoning middle class which means that value for money
&0 like the 9&*o 9o27+ 0?l&27o* B+=+= -iscover and TVS ictor haveretained their importance with every passing day. These &0 are a hit
among the office goers and small time !usiness men who demand
maximum output from their ,o 9&&l&*0. 'o,o*>l&0 like the 9&*o
9o27+ 0?l&27o* come in a wide range of colors and give an average
mileage of ;5 km per liter.
The entry level segment of 'o,o*>l&0 also has a cut throat competition
with the two wheeler manufacturers trying to outdo each other !y
providing that extra edge in economy !iking. 6ome of the &0 which are
availa!le at the entry level include the 9&*o 9o27+ 4- -awn Y+'+9+
C*/ TVS 6tar and B+=+= 4T 155. The TVS motor company has posted
strong growth due to the growing popularity of T 6tar across all markets.
T 6tar has an engine displacement of <<.; cc and claims to give an
average of over 155 kmpl.
Thus the I27+n motorcycle users have a lot of option across all levels to
kick start his riding.
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GROWTH OF TWO WHEELER INDUSTRY
The scooter market slowly losing its hold it is considered a family vehicle !ut perhaps there is a competition from the second hand car market where
prices have fallen rapidly. $ Maruti @555 model Is now availa!le for )ust
Js. 05555. The scooters manufacturers have to watch this phenomenon
and !ring out many new product variants in the right price slots to sustain
their share in the market. The market share of ma)or players in 2550+53 as
follows*
MANUFACTURER SCOOTERS MOTOR
CYCLES MOPEDS
#a)a) $uto ,2 32 3
ero onda + @1 +
onda $ctiva /0 + 2
=inetic 23 ,0 ;
T6 6u(uki 15 /0 <
:M: 21 0; +
Market 6i(e 23., 3;.3 3.1
Source : Sur!ey of ndian ndustries 2004.
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B+=+= B>
6pecifications
Cngine
Type / stroke
4ooling Type $ir 4ooled
-isplacement <2 cc
Max Power 3.0 !hp %/./ k?' L ;555 rpm
Transmission Type /+speed gear !ox
Clectrical 6ystem
6ystem 12 $4K-4
ead :ight ,0,0?
orn 12 -4
4hassis
4hassis Type Monoco"ue
6uspension
Aront 6uspension Telescopic
Jear 6uspension ydraulic dou!le acting
Tyres
Aront Tyre 6i(e 2.05 x 1; /PJ
Jear Tyre 6i(e 2.;0 x 1; 3PJ
#rakes
Aront #rakes 115mm -rum
Jear #rakes 115mm -rum
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Auel Tank
Auel Tank 4apacity 15 litres
Jeserve 4apacity ,.@ litres
-imensions
Hverall length 1<55 mm
Hverall width ;@0 mm
Hverall height 1515 mm
?heel #ase 1215 mm
6addle eight ;;0 mm
=er! ?eight <@ kg
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B+=+= W27 14#
6pecifications
Cngine
Type 6ingle cylinder /6troke natural air cooled Dasoline engine
-isplacement 12/.3cc
#ore x 6troke 0/x0/./ %mm'
Max Power 15.@ Ps %;.<2=w' at @055 rpm
Max Tor"ue <.@ Gm at ;555 rpm
Ignition -igital Ignition
Transmission 0 6peed constant mesh type
Ignition 6ystem
Ignitor -igital Ignition with aria!le Ignition Timing 4haracteristic%-4+4-I' ?ith Cngine Hver+speed limiter
Clectrical 6ystem
ead :ightMulti+focal Jeflector type with alogen :amp %,0,0?' Pilot:amp
Tail :ight Multi+focal Jeflector type with 015 ? :amp6ide Indicator Multi+focal Jeflector type with 15 ? :amp
Jeflex Jeflector Jear Jeflex Jeflector
orn 12 -4
#attery 12 2.0 $h
Instruments 4ontrol
Instruments 4luster , Pod Instruments 4luster with• 6peedometer Hdometer Trip Meter
0,
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• Tachometer
• Auel guage
4ontrol 6witches
andle !ar mounted switches with Aunctions• :ights HG+HAA
• orn
• -ipper
• Push 4ancel 6ide Indicator
• Pass
Ignition switch 4om!ined 6teering Ignition :ock
6top switches Aront and Jear #rake switches
-imensions
?heel!ase mm 1235
Hverall length mm 2520
Hverall width mm ;/5
Hverall height mm 1110
6addle eight mm @55
Dround clearance mm 100
=er! weight %kg' 121
Auel Tank
Aull Tank 4apacity 12
Jeserve 4apacity 2
B+=+= D0o<&*
0/
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Cngine Transmission
Type /+6troke -T6+I Gatural $ir 4ooled
-isplacement 12/.02 cc
Max Get Power @./; k?%11.01 Ps'L@555 rpm
Max Get Tor"ue 15.@ Gm L 3055 rpm
4lutch ?et Multidisc Type
Ignition system Microprocessor controlled -igital 4-I
6tarting system =ick 6tart 6elf 6tart
Arame -ou!le cradle tu!ular type
6uspension
Aont suspension Telescopic
Jear suspensionTrailing arm with coaxial hydraulic shock a!sor!ers
coil springs
#rakes
Aront #rakeMechanical expanding shoe drum type E 1,5 mm
diameter
Jear #rakeMechanical expanding shoe drum type E 1,5 mm
diameter
Clectricals
6ystem voltage 12 %$4 K -4'
#attery type 12 2.0 $h%=6'12 < $h %C6'
eadlampClectric start E ,0 ,0? Hptoprism+ alogen lamp
=ick start E 3500 ? Jound eadlamp
Tail lamp 021 ?
#rake lamp 15 ?
Turn signal lamp 15 ?
orn 12 -c
Tyre
Aront tyre si(e 2.;0 x 1; /PJ
Jear tyre si(e ,.55 x 1; 3PJ
Auel Tank capacity 15 :itres %2., litres for reserve'
-imensions
:ength 25,5 mm
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?idth ;35 mm
eight 1530 mm
?heel !ase 1,50 mm
Turning circle dia 2155 mm
Dround clearance 1;< mm
=er! ?eight 120 kg E =ick start 12< kg E Clectric start
Hther Aeatures
Jide 4ontrol 6witch Bes
Ignition cum 6t.lock Bes
eadlamp 6hape Jound Aairing
4onsole $ngular E Twin Pod
:ocka!le 6eat Bes
-ipper Bes
Turn Indicator Push 4ancel
4hoke Bes
-ay Alasher Bes
03
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0;
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B+=+= P/l0+* 1#"
Cngine / 6troke 6ingle 4ylinder $ir 4ooled
4u!ic 4apacity 1/,.<cc
Max. Power 12 #P L @055rpm
Dear #ox 0 6peed
Ignition 4-I
Aront #rakes 2/5mm -isc
Jear #rakes 1,5mm -rum
Aront Tyre 2.;0 1@
Jear Tyre 155<5 1@
?heel!ase 1230mm
Dround 4learance 100mm
-ry ?eight 1,2 =g
Tank 4apacity 1@ :iters
4olors #lack 6ilver #lue Jed
A<+l+l& 2 8ollo2 o?,o2
a' =ick 6tart
!' Clectric 6tart
0@
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B+=+= P/l0+* 15" El&,* S,+*,
Cngine / 6troke 6ingle 4ylinder $ir 4ooled
4u!ic 4apacity 1;@.31cc
Max. Power 10 #P L @555rpm
Dear #ox 0 6peed
Ignition 4-I
Aront #rakes 2/5mm -isc
Jear #rakes 1,5mm -rum
Aront Tyre 2.;0 1@
Jear Tyre 155<5 1@
?heel!ase 12<2mm
Dround 4learance 100mm
-ry ?eight 1,; =g
Tank 4apacity 1@ :itres
4olours #lack 6ilver #lue Jed
0<
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B+=+= CT 1"" DL)
S?&8+,o20
E22&
Type / stroke 6ingle 4ylinder
4ooling Type $ir 4ooled
-isplacement <<.2; cc
Max Power @.2 !hp %3.5, k?' L ;055 rpm
Max Tor"ue @.50 Gm L 0055 rpm
Ignition Type 4.-.I
4ar!uretor =eihin+Aie
Transmission Type / speed gear !ox
El&,*+l S>0,&'
6ystem 12 $4K-4
ead :ight ,0,0 ?
orn 12 -4
C9+000
4hassis Type Tu!ular construction
Maximum Payload 2,< kg
6uspension
Aront 6uspension Telescopic
Jear 6uspension ydraulic -ou!le acting 6wing arm type
T>*&0
Aront Tyre 6i(e 2.;0 + 1@ /3 PJ
Jear Tyre 6i(e 2.;0+1@ 3 PJ
B*+&0
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Aront #rakes Mechanical expanding shoe Ariction type
Jear #rakes Mechanical expanding shoe Ariction type
F/&l T+2
Auel Tank 4apacity <., litres
Jeserve 4apacity 2.2 litres
D'&20o20
Hverall length 1<05 mm
Hverall width ;;5 mm
Hverall height 1530 mm
?heel #ase 1220 mm
=er! ?eight 15< kg
4olours $vaila!le #lack ?ine Jed Purple
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B+=+= A<&2&*
S?&8+,o20
E22&
Type /+6troke -T6+I
-isplacement 1@5 cc
Peak Power 13.0 !hp12.10 =w L@555 rpm
Max Tor"ue 10.22 Gm
6uspension
Aront 6uspension Telescopic longest stroke 1/5 mm
Jear suspension
Triple rate 6pring 0+ way ad)usta!le ydraulic
6hock $!sor!ers ertical travel <5mm
B*+&0
Aront #rake ydraulic operated -isc #rakes E 235 mm
Jear #rake 1,5 mm -rum
T>*&0
Aront tyre si(e 1;” x <5<5
Jear tyre si(e 10” x 1,5 <5
F/&l T+2
Main Jeserve 1/ :. ,./ :
El&,*+l0
6ystem oltage 12 $4
ead :amp 35 00 ? %alogen'
orn 12 $c
D'&20o20
?heel !ase mm 1/;0
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=er! ?eight kg 10/
4olours $vaila!le #lack Jed Purple
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L+/29&0 ,9& &,2 2& 4"" P/l0+* DTS-
N& D&l9 F&*/+*> 1 4""! #a)a) $uto the pioneer in performance !iking has further extended the portfolio with the launch of the new 255 ccQPulsar8 -T6+i in Gew -elhi today. The latest offering has set new
!enchmarks in technology performance and styling to address the needs of
a growing segment of pro+!ikers.
The new Pulsar has many firsts to its credit. It comes e"uipped with an Hilcooler which helps control engine oil temperatures at sustained high speedsand rpms thus ensuring more sta!le engine oil viscosity. The 255cc -T6+iengine generates 1@ Ps of raw pulsating power to provide riding excitementto performance hungry !ikers. This makes the Pulsar 255 the most sportyand stylish powerhouse on two wheels to pace the Indian roads.
It8s also the first !ike in India to feature !oth front and rear tu!eless tyreswhich !esides offering superior sta!ility are safer than conventional tu!etypes and in sync with the offerings a!road for similar applications. Therear tyre is the !roadest in its category to ensure !etter road grip andsta!ility.
The new digital console is an advanced version of the latest Pulsar family.$part from the -igital Hdometer -igital 6peedo Meter -igital Auel Daugeand two -igital Trip Meters the console on the 255 cc Pulsar -T6+i hasindicators for $ir filter condition Cngine temperature #attery voltage andHil level all of which contri!ute to enhancing rider info for trou!le+free
3/
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riding. $nother first is the use of split seats for styling and comfort. Thesplit gra! rail perfectly compliments the new rear chiseled looks. It is alsothe first Indian !ike to have electric start as the sole means of enginecranking dispensing with the kick lever.
6peaking on the launch Mr. 6.6ridhar P %6ales Marketing+2 wh' #a)a)$uto :td said UThis launch is in line with our strategy of enhancing our
product portfolio to offer riding excitement to pro+!ikers. Hur entire focus and effort is to deliveroutstanding technology and performance. The new Pulsar has now raisedthe !ar in the motorcycle industry with superior technology and featuressuch as the engine oil cooler digital console etc.”
e added U?e are already market leaders !y far in the performance
segment and launch of Pulsar 255 -T6+i would further reinforce our position in this important segment. The !ike )oins the immensely popular105 cc and the 1@5cc Pulsar -T6+i to extend the Pulsar -T6+i range acrossa range of price and performance points. ”
The !ike would !e availa!le at exclusive Pro!iking showrooms at selectlocations across the country. Performance !iking now also comes at anattractive price of Js.30/<; ex showroom Gew -elhi.
More a!out Pulsar 255 -T6+i
The #a)a) Pulsar 255 -T6+i8s higher sportier stance with greater chassisrear inclination is supported with some of these technologically advancedfeatures.
$ lowered eadlampAairing assem!ly alongwith a high tail+endgiving it an aggressive ready to pounce stance.
$n all 6tainless 6teel silencer with a $luminium muffler can forgenuine sporty looks and long life.
:arge V ,, mm Aront forks for muscular looks and to take care of theextra suspension and !raking loads. :arge V 235 mm front disc for strong and predicta!le stopping
power. $ uni"ue $uto 6witchover feature comes into play incase one of the
two eadlamp filaments stops functioning. $ uni"ue #attery Cnergy 4onserving feature ensures a fixed delay
after , continuous cranks. $ll new Q#lue tinged8 !ul!s for the main headlamp and parking
lamps. These emit strong Q?hite8 light for a distinctive look. 6leek Twin row :ight+Cmitting -iodes %:C-s' for the tail and !rake
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lamp ensures URero Maintenance”. and a long !attery life. #acklit Gon+4ontact type 6oft+touch andle!ar 6witches. 6elf+canceling Indicators that switch off when the turn has !een
completed and the handle!ar comes to a Qstraight ahead8 positionwith a pre+set automatic switch off function even if the turn has not
!een undertaken. 6mooth positive virtually friction+free gearshift feel with new
shifter assem!ly an integrated over+shift preventor and shift forkswith rollers mated to a change drum.
$ :ow Maintenance #attery with a uni"ue venting valve drasticallyreducing electrolyte loss and therefore reducing fre"uency of routinemaintenance.
#lack paint theme carried over to the front fork legs the rear shocka!sor!ers and the swing arm in addition to the engine for deadly
looks.
igh performance exposed QH8 ring -rive chain for running in dustyconditions providing for clean uncluttered looks and commensuratewith the !ikes image.
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Technical 6pecifications
E22& Type /+stroke -T6+i Hil cooled
-isplacement 1<@.@ cc Max Power 1@ Ps 1,.20 =w
Max Tor"ue 1.;0 kgm 1;.1; Gm
S/0?&20o2 Aront Telescopic forks 1,0 mm stroke
Jear Triple rate spring 0 way ad)usta!le gas
charged Gitro shock a!sor!ers
B*+&0 Aront 235 mm hydraulically operated disc !rake Jear Mechanically expanding 1,5 mm drum type
T>*&0 Aront<5<5 x 1;” Tu!eless tyre shod on aluminium
alloy wheels
Jear 125@5 x 1;” Tu!eless tyre shod on
aluminium alloy wheels
F/&l T+2 Aull 10 :ts % 2 liters of usa!le reserve'
El&,*+l0 6ystem 12 $4 K -4
eadlamp ,0,0? clear lens type with 2 pilot lamps
D'&20o20 ?heel!ase 1,/0 mm
?eight 1/0 =g
3;
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India has the largest num!er of two wheelers in the world with
/1.3 million vehicles. India has a mix of ,5 percent automo!iles and ;5
percent two wheelers in the country. India was the second largest two
wheeler manufacturer in the world starting in the 1<058s with the !irth of
$utomo!ile Products of India %$PI' that manufactured scooters. $PI
manufactured the :am!rettas !ut another company #a)a) $uto :td.
surpassed $PI and remained through the turn of the century from its
association with Piaggio of Italy %manufacturer of espa'.
The license ra) that existed !etween the1</5s to1<@5s in India did not
allow foreign companies to enter the market and imports were tightly
controlled. This regulatory ma(e !efore the economic li!erali(ation made
!usiness easier for local players to have a seller8s market. 4ustomers in
India were forced to wait 12 years to !uy a scooter from #a)a). The 4CH
of #a)a) commented that he did not need a marketing department only a
dispatch department. #y the year 1<<5 #a)a) had a waiting list that was
twenty+six times its annual output for scooters.
3@
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The motorcycle segment had the same long wait times with three
manufacturersF Joyal Cnfield Ideal >awa and Cscorts. Joyal Cnfield
made a ,05cc #ullet with the only four+stroke engine at that time and took
the higher end of the market !ut there was little competition for their
customers. Ideal >awa and Cscorts took the middle and lower end of the
market respectively.
In the mid+1<@5s the Indian government regulations changed and
permitted foreign companies to enter the Indian market through minority
)oint ventures. The two+wheeler market changed with four Indo+>apanese
)oint ventures* ero onda T6 6u(uki #a)a) =awasaki and =inetic
onda. The entry of these foreign companies changed the Indian market
dynamics from the supply side to the demand side. ?ith a larger selection
of two+wheelers on the Indian market consumers started to gain influence
over the products they !ought and raised higher customer expectations.
The industry produced more models styling options prices and different
fuel efficiencies. The foreign companies new technologies helped make
the products more relia!le and with !etter "uality. Indian companies had
to change to keep up with their glo!al counterparts.
3<
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BOARD OF DIRECTORS
No. N+'& o8 ,9& D*&,o*0 D&02+,o21 Mr. #ri)mohan :all Mun)al 4hairman ?hole+time -irector
2 Mr. Pawan Mun)al Managing -irector
, Mr. Toshiaki Gakagawa >t. Managing -irector
/ Mr. Takao Cguchi ?hole+time -irector
0 Mr. 6atyanand Mun)al Gon+executive -irector
3 Mr. Hm PrDaurav Mun)al Gon+executive -irector
; Mr. Tatsuhiro Hyama Gon+executive -irector
@ Mr. Masahiro Takedagawa Gon+executive -irector
< Mr. Garinder Gath ohra Gon+executive Independent
-irector
15 Mr. Pradeep -inodia Gon+executive Independent
-irector
11 Den.%Jetd.' ed PrDaurav
Malik
Gon+executive Independent
-irector
12 Mr. $nal)it 6ingh Gon+executive Independent
-irector
1, -r. Pritam 6ingh Gon+executive Independent
-irector
1/ Ms. 6ho!hana #hartia Gon+executive Independent
-irector
10 -r. i)ay :axman =elkar Gon+executive Independent
-irector
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H&*o Ho27+ Mo,o*>l& L,7.
T>?& Pu!lic company #6C*CJHHG-$ M
Fo/27&7 >anuary 1< 1<@/ in Durgaon aryana India
H&+7@/+*,&*0 aryana India
K&> ?&o?l&
Hm PrDaurav Mun)al Aounder
Mr. #ri)mohan :all Mun)al 4hairmanMr. Toshiaki Gakagawa >oint Managing
-irector
Mr. Pawan Mun)al Managing -irector
I27/0,*> $utomotive
P*o7/,0 Motorcycles 6cooters
R&<&2/& &7 2.@ !illion
W&0,& http*www.herohonda.comsitehomehome.asp
HERO HONDA HEADUARTERS
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H&*o Ho27+ Mo,o*>l&0 L',&7 is an Indian manufacturer of
motorcycles and scooters. ero onda is a )oint venture that !egan in
1<@/ !etween the ero group of India and onda from >apan. It has !een
the worldNs !iggest manufacturer of 2+wheeled motori(ed vehicles since
2551 when it produced 1., million motor!ikes in a single year. ero
ondaNs 6plendor is the worldNs largest selling motorcycle. Its 2 plants are
in -haruhera and Durgaon !oth in aryana India. It speciali(es in dual
use motorcycles that are low powered !ut very fuel efficient.
Co2,&2,0
• 1 Models
o 1.1 #ikes
• 2 4ompany Profile
o 2.1 >ust+in+Time
o 2.2 $ncillarisation
o 2., -ealer Getwork
o 2./ Ainancial Planning
o 2.0 Wuality
o 2.3 -iversification
• , Cxternal links
Mo7&l0
;2
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B&0
• ero onda 6plendor Plus
• ero onda Passion Plus
• ero onda =ari(ma
• ero onda 4#R
• ero onda 6uper 6plendor
• ero onda 4- -awn
• ero onda 4- -eluxe
• ero onda $chiever
• ero onda Dlamour
• ero onda $m!ition
ero onda O6plendorO Model
Co'?+2> P*o8l&
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Uero” is the !rand name used !y the Mun)al !rothers in the year 1<03
with the flagship company ero 4ycles. The two+wheeler manufacturing
!usiness of !icycle components had originally started in the 1</58s and
turned into the world8s largest !icycle manufacturer today. ero is a name
synonymous with two+wheelers in India today. The Mun)als roll their own
steel make free wheel !icycle critical components and have diversified
into different ventures like product design. The ero Droup philosophy is*
UTo provide excellent transportation to the common man at easily
afforda!le prices and to provide total satisfaction in all its spheres of
activity”. The ero group vision is to !uild long lasting relationships with
everyone %customers workers dealers and vendors'. The ero Droup has
a passion for setting higher standards and UCngineering 6atisfaction” is the
prime motivation way of life and work culture of the Droup.
In the year 1<@/ Mr. #ri)mohan :al Mun)al the 4hairman and Managing
-irector of ero onda Motors %M' headed an alliance !etween the
Mun)al family and onda Motor 4ompany :td. %M4'. M Mission
6tatement is* U?e at ero onda are continuously striving for synergy
!etween technology systems and human resources to provide products
and services that meet the "uality performance and price aspirations of
our customers. ?hile doing so we maintain the highest standards of ethics
and societal responsi!ilities constantly innovate products and processes
and develop teams that keep the momentum going to take the company to
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excellence in the new millennium”. This alliance !ecame one of the most
successful )oint ventures in India until the year 1<<< when M4 had
announced a 1559 su!sidiary onda Motorcycle 6cooter India
%M6I'. This announcement caused the M stock price to decrease !y
,5 percent that same day. Mun)al had to come up with some new strategic
decisions as M6I and other foreign new entry companies were causing
increased intensity of rivalry for M.
G*o,9 The !usiness growth of ero onda has !een phenomenal
throughout its early days. The Mun)al family started a modest !usiness of
!icycle components. ero Droup expanded so !ig that !y 2552 they had
sold @3 million !icycles producing 13555 !icycles a day. Today ero
onda has an assem!ly line of < different models of motorcycles
availa!le. It holds the record for most popular !ike in the world !y sales
for Its 6plendor model. ero onda Motors :imited was esta!lished in
)oint venture with onda Motors of >apan in 1<@/ to manufacture
motorcycles. It is currently the largest producer of Two ?heelers in the
world. It sold , million !ikes in the year 2550+2553. Jecently it has also
entered in scooter manufacturing with its model P:C$6&JC mainly
aimed at girls. The ero Droup has done !usiness differently right from
the start and that is what has helped them to achieve !reak+through in the
competitive two+wheeler market. The DroupNs low key !ut focused style
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of management has earned the company plaudits amidst investors
employees vendors and dealers as also worldwide recognition.
The growth of the Droup through the years has !een influenced !y a
num!er of factors*
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J/0,-2-T'&
The ero Droup through the ero 4ycles -ivision was the first to
introduce the concept of )ust+in+time inventory. The Droup !oasts of
super! operational efficiencies. Cvery assem!ly line worker operates two
machines simultaneously to save time and improve productivity. The fact
that most of the machines are either developed or fa!ricated in+house has
resulted in low inventory levels. In ero 4ycles :imited the )ust+in+time
inventory principle has !een working since the !eginning of production in
the unit and is functional even till date.. This is the >apanese style of
production and in IndiaF ero is pro!a!ly the only company to have
mastered the art of the )ust+in+time inventory principle.
A2ll+*0+,o2
$n integral part of the Droup strategy of doing !usiness differently was
providing support to ancillary units. There are over ,55 ancillary units
today whose production is dedicated to eroNs re"uirements and also a
large num!er of other vendors which include some of the !etter known
companies in the automotive segment. Cmployee Policy*
$nother 6triking feature within the ero Droup is the commitment and
dedication of its workers. There is no organi(ed la!or union and family
mem!ers of employees find ready employment within ero. The
;;
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philosophy with regard to la!or management is Oero is growing grow
with ero.O ?hen it comes to workersN !enefits the ero Droup is known
for providing facilities further ahead of the industry norms. :ong !efore
other companies did so ero was giving its employees a uniform
allowance as well as ouse Jent $llowance %J$' and :eave Travel
$llowance %:T$'. Cxtra !enefits took the form of medical check+ups not
)ust for workers !ut also for the immediate family mem!ers.
D&+l&* N&,o*
The relationship of ero Droup with their dealers is uni"ue in its
closeness. The dealers are considered a part of the ero family. $ nation+
wide dealer network comprising of over 0555 outlets and have a
formida!le distri!ution system in place. 6ales agents from ero travels to
all the corners of the country visiting dealers and send !ack daily
postcards with information on the stock position that day turnover fresh
purchases anticipated demand and also competitor action in the region.
The manufacturing units have a separate department to handle dealer
complaints and pro!lems and the first response is always given in 2/
hours.
F2+2+l Pl+222
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The ero Droup !enefits from the Droup 4hairmanNs financial acumen
and his grasp on technology manufacturing and marketing. Droup
4ompany ero 4ycles :imited has one of the highest la!or productivity
rates in the world. In ero onda Motors :imited the focus is on
financial and raw material management and a low employee turnover.
/+l,>
Wuality at ero is attained not )ust !y modern plants and e"uipment and
through latest technology !ut !y enforcing a strict discipline. $t the
Droup factories attaining "uality standards is an everyday practice + a
strictly pursued discipline. It comes from an amalgamation of the latest
technology with deep+rooted experience derived from nearly four decades
of hard la!or. It is an attitude that masters the challenge of growth and
change + change in consumersN perceptions a!out products and new
aspirations arising from a new generation of !uyers.
4onstant technology up gradation ensures that the Droup stays in the
glo!al mainstream and maintains its competitive edge. ?ith each of its
foreign colla!orations the Droup goes onto strengthen its "uality
measures as per the !ook. The Droup also employs the services of
independent experts from around the world to assist in new design and
production processes.
;<
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D<&*08+,o2
Throughout the years of enormous growth the Droup 4hairman Mr. :all
has actively looked at diversification. $ considera!le level of !ackward
integration in its manufacturing activities has !een ample in the DroupNs
growth and led to the esta!lishment of the ero 4ycles 4old Jolling
-ivision Mun)al and 6un!eam 4astings Mun)al $uto 4omponents and
Mun)al 6howa :imited amongst other component+manufacturing units.
Then there were the expansion into the automotive segment with the
setting up of Ma)estic $uto :imited where the first indigenously designed
moped ero Ma)estic went into commercial production in 1<;@. Then
development. Aurther expansion is expected in the areas of
Insurance and Telecommunication.
The ero DroupNs phenomenal growth is the result of constant
innovations a close watch on costs and the dynamic leadership
of the Droup 4hairman characteri(ed !y a culture of entrepreneurship
of right attitudes and !uilding stronger relationships with investors
partners vendors and dealers and customer
came ero Motors which introduced ero Puch in colla!oration with glo!al
technology leader 6teyr -aimler Puch of $ustria. ero onda Motors was esta!lished
in 1<@/ to manufacture 155 cc motorcycles.
@5
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The ero Droup also took a venture into other segments like exports financial
services information technology which includes customer response services and
software
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RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing
research process is to define the pro!lem. 4hoose for investigation
!ecause a pro!lem well defined is half solved. That was the reason that at
most care was taken while defining various parameters of the pro!lem.
$fter giving through !rain storming session o!)ectives were selected and
the set on the !ase of these o!)ectives. $ "uestionnaire was designed ma)or
emphasis of which was gathering new ideas or insight so as to determine
and !ind out solution to the pro!lems.
DATA SOURCE
Jesearch included gathering !oth Primary and 6econdary data.
P*'+*> 7+,+ is the first hand data which are selected a fresh and thus
happen to !e original in character. Primary -ata was crucial to know
various customers and past consumer views a!out !ikes and to calculate
the market share of this !rand in regards to other !rands.
S&o27+*> 7+,+ are those which has !een collected !y some one
else and which already have !een passed through statistical process.
6econdary data has !een taken from internet newspaper maga(ines and
companies we! sites.
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RESEARCH APPROACH
The research approach was used survey method which is a widely
used method for data collection and !est suited for descriptive type of
research survey includes research instrument like "uestionnaire which can
!e structured and unstructured. Target population is well identified and
various methods like personal interviews and telephone interviews are
employed.
SAMPLING UNIT
It gives the target population that will !e sampled. This research
was carried in Meerut. These were 155 respondents.
DATA COMPLETION AND ANALYSIS
$fter the data has !een collected it was ta!ulated and findings of
the pro)ect were presented followed !y analysis and interpretation to reach
certain conclusions.
SCOPE
My pro)ect was !ased on the A COMPARATIVE STUDY o8
Co20/'&* 0+,08+,o2 ,o+*70 BAJAJ VS HERO MOTOCORP +27
data was taken in the C,> L/2o only.
@,
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LIMITATIONS
1. Jesearch work was carried out in one -istt of Pun)a! %M&=T6$J'
only the finding may not !e applica!le to the other parts of the country
!ecause of social and cultural differences.
2. The sample was collected using connivance+sampling techni"ues. $s
such result may not give an exact representation of the population.
,. 6hortage of time is also reason for incomprehensiveness.
/. The views of the people are !iased therefore it doesn8t reflect true
picture.
@/
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DATA ANALYSIS
1( W99 & 7o >o/
9+<&
ero onda /;#a)a) ,@
$ny other 10
@0
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4( W99 Mo7&l 7o >o/ H+<&
H&*o Ho27+ B+=+=6plender 21 4T 155 ;Passion 1, -iscover 12=ari(ma ; Pulsar 11
$ny other 3 $ny other @
@3
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3( Fo* 9o lo2 7o >o/ o2 + &
5+1 year ,/1+2 year 2<2+, year 23a!ove , year 11
@@
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#( Fo* 9+, ?/*?o0& 7o >o/ /0& >o/* Mo,o* B&
H&*o Ho27+ B+=+=Hffice Purpose < /Personal purpose 1, 10>oy Purpose 1< 13Hther 3 ,
@<
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$( Ho 7o >o/ o'& ,o 2o +o/, ,90 Mo,o* B&
H&*o Ho27+ B+=+= Gewspaper / 2
Television 2, 13
Maga(ine 2 1
Ariends
Jelative 1@ 1<
<5
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!( Do&0 A7<&*,0&'&2, I28l/&2& >o/*
7&0o2 2 9oo02 + Mo,o* B&
Bes @;9 Go 094ant say @9
<1
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5( Do >o/ 9+<& 8/ll 2ol&7& +o/, B&0 &8o*&
/>2
H&*o Ho27+ B+=+=
Bes 20 2,
Go 22 10
<2
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6( W99 F+,o* &lo I28l/&2& >o/*
7&0o2
H&*o Ho27+ B+=+=
Price ;29 ;@9Mileage ;@9 3/9Wuality 309 /@9Jesale alue /59 2@9
6tatus sym!ol 159 ;9
<,
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1"( Ho o/l7 >o/ *+,& ,9& 8ollo2 8+,o*0 o8 B&0
,9 *&0?&, ,o 788&*&2, o'?+2>
H&*o Ho27+ B+=+=
Mileage ;/9 ;29Price 3@9 309Pick up ;59 @59Maintenance 0@9 329:ook 6hape @09 @59
#rand Image 0,9 009
</
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11( I8 2& B& ,9 oo7 8&+,/*&0 o'&0 2 ,9&2
o/l7 >o/ l& ,o 9+2& >o/* &
H&*o Ho27+ B+=+=
Bes 1< 21 Go 1; 1/4ant say 11 ,
<0
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CONCLUSION
1. Most of the Pulsar 4#R =ari(ma are purchased !y young
generation 1@ to ,5 !ecause they prefer stylish looks and rest of the
models of ero onda are purchased more !y daily users who needs
more average of !ikes than looks.
2. ero onda is considered to !e most fuel+efficient !ike on Indian
roads.
,. 6ervice 6pare parts are availa!le throughout India in local markets
also.
/. ?hile !uying a motorcycle economy is the main consideration in
form of maintenance cost fuel efficiency.
0. Ma)ority of the respondent had !ought their motorcycle more than ,
years.
<3
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RECOMMENDATIONS
1. #a)a) should introduce some more models having more engine power.
2. ero onda should think a!out fuel efficiency in case of upper segment !ikes.
,. More service centers should !e opened.
/. Maintenance cost and the availa!ility of the spare parts should also !egiven due importance.
0. They also introduce some good financediscount schemes for students.
3. The price should !e economic.
<;
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BIBLIOGRAPHY
K$)+'r# P"+, and -ar Ar(!)r$n& /01112#
Marketing Management %&ew 'elhi( rentice )all of India*
K$)"ar# C. R./01112#
+esearch Methodology %'elhi( ,lobal Business ress*
Ma&a3n'!4
Business -orld %/ April! 0112*
Business Today %3ollector 4dition 5ol.*
India Today %6 April! 011/*
1. .9&*o9o27+.o'
2. .ool&.o'
,. .+=+=.o'
/. .,o9&&l&*.o'
0. .&,*&'&'+92&0.o'
<@
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UESTIONNAIRE
G$MC* + XXXXXXXXXXXXXXXXXX
4HGT$4T GH XXXXXXXXXXXXXXX.
$DC*+ 10+25 25+20
20.,5 $!ove ,5
H44&P$TIHG*+ #usinessman Cmployee
6tudent Hther
W1' ?hich #ike do you have
ero onda #a)a) $ny Hther
W2' ?hich Model do you have
ero onda* + 6plendor Passion
=ari(ma Hther
#a)a)* + 4T 155 -iscover
Pulsar Hther
<<
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W,' In which Aamily Income do you Aall
155555+255555 255555+,55555
,55555+/55555 $!ove /55555
W/' Aor how long do you own a #ike
5+1 year 1+2 year
2+, year a!ove , years
W0' Aor what purpose do you use your Motor #ike
Hffice Purpose Personal Purpose
>oy Purpose Hther
W3' ow do you come to know a!out this Motor #ike
Gewspaper Television
Maga(ines AriendsJelatives
W;' -oes $dvertisement Influence your decision in choosing a Motor #ike
Bes Go 4an8t say
155
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W@' -o you have full knowledge a!out #ikes !efore !uying
Bes Go
W<' ?hich factor !elow influence your decision
Price Mileage Wuality
Jesale alue 6tatus 6ym!ol
W15' ow would you rate the following factors of !ikes with respect to different
companies
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Mileage
Price
Pick up
Maintenance
:ook6hape
#rand Image
151
8/9/2019 A COMPARATIVE STUDY of Consumer behavior towards BAJAJ motorbikes and HERO MOTOCORP.doc
http://slidepdf.com/reader/full/a-comparative-study-of-consumer-behavior-towards-bajaj-motorbikes-and-hero 102/102
W11' In new !ike with good feature comes in then would you like to change your
!ikes
Bes Go 4an8t say
W12' $ny 6uggestions for 4ompany
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