1 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

NOVEMBER18,2016

A Celebration of 2016 Women Leaders in Retail, Technology and Finance

1) RevCascadeispartneringwithCrateandBarreltoenabletheretailertousedropshipping,amarketplacemodelthatisthefutureofretail.

2) Zeekit is using augmented reality/virtual reality to enable consumers to virtuallytryonitemsfromaselectionthatincludesmorethan5millionoutfitsfrommorethan200brands.

3) The Story retail concept store features items from more than 200 brands andchanges its store theme every four to eightweeks, changing itsmerchandise tomatch.

On Thursday, Fung Global Retail & Technology attended a 2016 Women Leaders inRetail,TechnologyandFinancecelebrationattheStoryconceptstoreinNewYorkCity.TheeventwashostedbyBernsCommunicationsGroup,andapproximately25womenleadersinretail,technologyandfinancegatheredinformallyforapreholidaybreakfasttonetwork,shopandhonorinnovatorsYaelVizel,theco-founderofZeekit,andAndreaTobin, the co-founder of RevCascade. The event kicked off with networking andbrowsing inStory, thecuratedManhattanstore thathostsmore than200brandsandfeatures more than 2,000 unique gifts and SKUs carefully displayed across multiplerooms.

Insights from Story Concept Store Founder RachelShechtmanThe 2016Women Leaders in Retail, Technology andFinance breakfast kicked off with event host StacyBerns of Berns Communications Group welcomingeveryone to the event. Berns introduced Story’sfounder, Rachel Shechtman, who shared herinspiration for Story, a retail concept that takes thepointofviewofamagazineandchangeslikeagallery.Every four to eight weeks, Story reinvents itself,changing everything from the design to themerchandise, with the goal of highlighting a new

Source:FungGlobalRetail&Technology

2 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

NOVEMBER18,2016

theme, trend or issue. The current theme is “Home for the Holidays,” and the spacefeaturesa fireplace,anafghanandcandles thatsmell like fir trees.Thestore featuressubthemesthroughout,withgiftsformeninoneroom,giftsforchildreninanotherandevensomeirreverentgifts.

Celebrating Innovators: Yael Vizel, Co-Founder of Zeekit, and Andrea Tobin, Co-FounderofRevCascadeDeborahWeinswigintroducedthetwowomeninnovatorswhowere celebratedat theevent,Yael Vizel, the co-founder of Zeekit, andAndrea Tobin, the co-founder of RevCascade.WeinswignotedthatZeekitishelpingtomakeshoppingfunagain,which isultimatelydrivinghighersales.Shealsoemphasizedthatthetimeis ripe for bringing brands and retailerstogether to drive sales in a marketplaceenvironment,whichiswhatRevCascadedoes.Zeekit created a simple solution that helpsshoppers have a fun and unique onlineshopping experience, virtually. Zeekit enablesconsumers to virtually try on items from acollection ofmore than 5million outfits frommore than200brands.Users can actually seewhat the items will look like when they arewearing them, get personalized size optionsandsharethelookwithfriends.AconsumercouldgothroughZeekit’sentirecatalogfortwoyearsandnotbeabletoviewtheentireselection.

Source:FungGlobalRetail&Technology

Source:FungGlobalRetail&Technology

3 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

NOVEMBER18,2016

VizelsaidshecreatedZeekitbecauseearlierattemptsat“try-on”technologiesweretoocomplicated and shewas frustrated by the issue of fit when shopping online. BeforeVizeltackledthedigitalretailspace,shewasafighter-jetflight-simulatorprogrammerinthe Israel Air Force. She later became the first female commander of thetelecommunicationstechnicalofficers’course,andsheusedthatexperiencetohelpherto create the Zeekitmodel,which combines brand image processing, big data and e-commerceinasingletool.

RevCascade is helping retailers run their entire marketplace through drop shipping,whereby manufacturers ship directly to consumers. RevCascade Co-Founder AndreaTobin said that the inspiration for themarketplace concept cameon theheels of herhandbag line, Marla Cielo. Tobin sold her bags through marketplaces, and said theprocesswasvery“manual.”Shespenta lotoftimeupdatingproduct information,anddecided a direct-to-consumermodel would be better, so she started working on theRevCascademodel.

RevCascade,featuredinTheWallStreetJournal,haspartneredwithCrateandBarrelonthe launch of its marketplace. Crate and Barrel was integrated into RevCascade’splatform in less than a month. The advantage of the marketplace is that it allowsproductssoldatCrateandBarrel.comtobedropshippedtoconsumersfromCrateandBarrel’s selected brands. The retailer marketplaces are a win for both retailers andparticipating brands because they can generate additional revenue. Crate and Barrelitemscanbesoldtoawideraudience,andthecompanycanholdlessinventory.

Source:FungGlobalRetail&Technology

4 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

NOVEMBER18,2016

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comErinSchmidtResearchAssociate

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