Brought to you by Limelight Networks

Increase Your Digital Presence IQ

When we think about all thisdigital stuff…

Or…

But there’s no need.Digital Presence is easy. Actually.

There are 9 steps.Each one helps increase your Digital Presence IQ

Step 1.

Step 1 (really this time):“My Digital Presence is…”

Step 2:“I Don’t Feel So Well”

Digital. Presence. Deficiency.

Kidding

1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story

Step 3:“Once Upon a Time…”

Why are stories so important?

Ideas in the abstract are hard to communicate

I can tell you an idea, such as:

“The world is a very dangerous place.If you walk alone, naïve, someone will

take advantage of you.You could die.”

Stories need a narrative

Emotion

Characters

Not about you.Not about your product.It’s about your customer.

Stories are emotional.

This little boy cried when he had to saygoodbye to his best friend.

vs.

Stories evoke emotions. Emotions release endorphins.

Therefore stories release endorphins.

(see that Algrebra did come in handy)

Engagement

BFF

Confidante

Friend

Acquaintance

Awareness

Relationship Intimacy Pyramid

Step 4:“Who Am I?”

Sell. Influence. Inform. Facilitate.

Step 5:“Take stock.”

Digital Presence Maturity

Content

Content Managemen

t

Distribution and

Discovery

Engagement and

Experience

Business Intelligence

Content Creation

Content Distribution

Data

Step 6:“Rinse and Repeat.”

Workflow

Create

Manage

DeliverEngage

Monetize/Convert

Optimize

Step 7:“One size does not fit all.”

1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization

1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks

Step 8:“Excuse me? Can I post on Twitter?”

Digital Presence Readiness

People

ProcessPlatform

Step 9:“Don’t Be Boring.”

Video

More than 1 billion unique users visit YouTube each month

Over 4 billion hours of video are watched each month on YouTube

72 hours of video are uploaded to YouTube every minute

Yeah. Video is pretty popular.

“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”

Internet Retailer, 2012

“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”

Retail Touchpoints Channel Innovation Awards, 2012

“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”

Bytemobile Mobile Analytics Report, 2012

BFF

Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. It’s Not Just About TechnologyStep 9. Video kicks A@#

Get the book today.

eBook or print.

Free.

http://dpm4dummies.limelight.com

Jason Thibeault

Sr. Director, Marketing Strategy Limelight Networks

E: jt@llnw.com

T: @_jasonthibeault

602-850-4871

Thanks. Questions?