8Seconds bvbaCorda Campus HasseltKempische Steenweg 293/63500 Hasselt, Belgium

Automated Real-TimeCreative Content Optimization

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John LindsayDirectorjohn.lindsay@8seconds.netwww.8seconds.net

3% CTR

1. 8Seconds automatically generates multiple versions of your email using alternate content.

2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time.3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible

The old way

5% CTR

3% CTR

8% CTRThe 8Seconds way

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Automated real-time email optimization

How does multivariate testing work?

1 HTML = 36 email versions

Variable 2

Headline

Variable 1

Header

Variable 3

CTA

Why do multivariate testing?

Don’t rely on gut feeling, use data!

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Gut

feeling

Data!

Data!

Data!

Data!

Data!

Sherpa: MVT testing 92% Significant results

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Sherpa: only 3% do MVT testing

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Your secret weapon!

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Why 8Seconds?

Generates automatically dozens of email verisons with multivariate testing.

Fully automated email optimizer

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A/B vs. A/B/n or multivariate testing

5%

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7%A/B

2%

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20%

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A/B/n

• AB testing: small differences CTRs• ABn testing: large differences between CTRs• ABn testing is AB testing on steroids!

Key Benefits:1. Faster learning

2. Lower set-up cost

3. Higher business results

Generates automatically dozens of email verisons with multivariate testing.

Automatically determines the required sample size of the test audience based on statistical significance.

Fully automated email optimizer

©All rights reserved 8seconds.net

Generates automatically dozens of email verisons with multivariate testing.

Automatically determines the required sample size of the test audience based on statistical significance.

Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)

Fully automated email optimizer

©All rights reserved 8seconds.net

Generates automatically dozens of email verisons with multivariate testing.

Automatically determines the required sample size of the test audience based on statistical significance.

Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)

Selects and displays automatically the winning content to the rest of the audience (since images are served remotely)

Fully automated email optimizer

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Real-time means highly relevant feedback:

Testing on actual audience or segment

Testing at actual time of send

Real-time email optimization

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Winner identified within hours

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Real-time dashboard

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Tested on 3,000

Sent to 143,988

Gain of 4,098 clicks over the losing version!

Dashboard shows the performance of each email version

Minimal waste of data

By using 8Second’s proprietary quantitative algorithm, winning content combinations are identified quickly, with minimal waste of contact data.

This means that it is possible to identify a winning email with very small audiences.

AOptimized

A B C

Higher conversions

AOptimized

A B C

Lower conversions

Waste Waste

TestAudience

Test Audience

Manualtesting

WASTE OF DATA

Great for small audiences

Increasing your conversions is easier than increasing the size of your small databases…. Great for B2B!

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8Seconds Optimizer

8Seconds Cloud platform

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Step 1: enter campaign dataEnter:

1) Variable image names: Header, CTA, etc.2) Image location3) Image URL

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CTA

Click start

Step 2: replace HREF & IMG codes in email with 8Seconds’ HREF & IMG codes

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HTML Email

8Seconds Optimizer’sHREF + IMG codes

8Seconds Optimizer’sHREF + IMG codes

Step 3: send your campaign as usual

Email Marketing Tool

Delivers HTML Delivers images

How it works

From the images URL 8Seconds makes copies of the images.

HTML code then refers to 8Seconds server, which holds the images.

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Clients and Partners

Awards

Cuckoo Awardfor Innovation

EMMA Award

Telecom

Travel

Energy

Fashion

Finance

Media

Print

E-Tail

Retail

Other

8Seconds clients

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8Seconds partners:works platform indepent

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ESP’s

DM Agencies

Digital Agencies

Cases

500% gain from CTA buttons copy testing

Winner found after only 287 unique views

Gain: + 498 %

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Discover your My25 subscription > 25.58%

Discover your subscription > 16.28%

Discover your offer > 15.00%

I activate my subscription > 5.13%

I activate it now > 7.50%

I switch! > 9.76%

More information > 12.20%

280% gain from CTA text + color testing

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62%

22%

4 different colors

10 different button texts

29% gain from 1 image + 3 different copy

Gain: + 29 %

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Case: FIAT

6 versions generated in real time

30 minutes to identify winner

154% improvement

15.83% 10.28%

154% improvement

Winning version: 9,918 clicks

Losing version: 6,440 clicks

Gain of additional 3,478 clicks

Case: Philips Sonicare7 headers x 6 CTA buttons = 42 different emails

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Winner CTR 16.5%Loser CTR 3.5%

Guess which is the winner?

470% increase

+1200%Sales

Old email Optimized email

0.15%conversion

1.9%conversion

1200% sales conversion increase

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Winning email creative used on website

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Optimizing content cross-channel

Email

Websites and Landing pages

Online Advertising

Mobile

ATL, Print, POS

Coupons

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Optimize also your landing pages

8Seconds works also for landing page Multivariate Testing

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Variants:

1000% increase

36 email versions tested

40K reviews generated within a week

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Winner 22.2% Loser 10.6%

Old Email Optimized Email

Sales conversion rate 0.09% 1.80%

209% increase

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9.12%

6.38%

5.15%

4.86%

3.03%

5.56%

5.25%

3.20%

2.91%

1.74%

7.97%

5.67%

5.35%

5.33%

2.66%

307% increase. Don’t stop testing!

Segmentation

Integrated mobile optimization

Winning content identified by device type: Mobile vs. Desktop

ExplorerFirefoxChromeSafariOpera

AndroidiPhoneBlackberryNokiaTabletsPalm

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Different devices, different resultsDesktop winning banner

Mobile winning banner

Optimize by any segmentation

Gender

Age

Geography

Mobile vs. Desktop

Or any segmentationavailable in the database

Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [location], ...

CTA

CTA

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Different segments, different results

Contact 8Seconds

www.8seconds.net

Optimizer@8seconds.net