10 Essential

LinkBuildingStrategies

Link building can be defined as the :

1...active pursuit of going out and acquiring links.

1. . .the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO)

What is Link Building

Source:http://pointblankseo.com/what-is-link-building

http://www.wordstream.com/link-building

1. Establish your brand

2. Increase web traffic

3. Increase search engine ranking

4. Widen web presence

Why you need Links

Additional reading : http://www.submitedge.com/blog/11-real-benefits-of-link-building/

Link Building CheckList

Is it relevant?

Is the website of high quality?

Is the website updated regularly?

Will it bring me traffic, increased ranking or more brand exposure.

Link Building Strategies.

1 … Directory Submission 2 … Forum Commenting3 … Social Media4 … Guest Blogging5 … Press Release

6 … Link Swapping7 … Interview 8 … File Sharing

Now to the link building strategies:

Directory Submission

An online web directory is a website listing individual businesses or information in an alphabetical order

1

3 Examples of online directories are Yahoo, DMOZ, Botw.

2 To be successful using online directory, they must be human edited and relevant to your niche

Check this post for an extensive list of online directories you can submit your website to.

Forum Commenting

Forum are online communities dedicated to sharing information among members. A lot of this forum exists. All you need to do is signup and participate

1

3To find a forum, run a Google search. E.g “keyword” forum

2 Popular communities include Quora, Yahoo Answer.

Social Media

Social media are micro-blogging website. Popular social media platforms are LinkedIn, Twitter, Facebook, Google+ and Pinterest.

1

3While you may not be able to build links directly from social media, you can use it to drive traffic which in turn may result into links to your website especially if your contents are shared by your followers.

2 Currently Facebook has a population of about one-third of the world’s population which makes it a good platform to hang out but also difficult to be visible.

Guest Posting

One White-Hat technique of building links that can be done on a scale is guest posting or guest blogging.

1

3While guest blogging is now the current trend, you need to make sure you write high quality content to avoid further penalty should Google want to clean up the rot created by them.

2 Find guest post opportunities on websites that are relevant to your niche or industry using the usual search operators.

Press Release

Another white-hat technique to build links is Press Release. While it has been over done, it is still possible to use it as a link building opportunity.

1

3If you don’t have experience in writing press release, hire a journalist to write your PR. Example of PR site is PRWEB

2 Avoid numerous links in your press releases and write press release because you actually want to create “buzz” around your brand.

Link Swapping

Link Swapping or Link exchange is when you partner with a relevant website to exchange links.

1

3Avoid link exchange with website which you can not vouch for even if you know the webmaster.

2 It is a practice that can be over-done. Make sure the context and content where the link is makes it look naturally

Interview

Interviewing influencers and experts in your niche can leads to more brand exposure and links to your website .

1

3Get to interview them on your website and promote it as much as possible. Make it an habit to send an email saying “Thank you” afterwards

2 First begin by following them on their favorite social media and try to build a relationship with them.

File Sharing

File sharing involves creation of contents in the form of e-book, Inforgraphic or visual data.1

3You can create a content from scratch to share on these medium or you can transform already published documents on your website blog. This slide presentation is an off-shoot of this blog post.

2 Examples of File sharing directories include top inforgraphic sites like Visualy, Slideshare where you are.

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BY AUTHOR

@legendcrestwww.vtnssolutions.com