November, 2016

http://www.camasmedia.com/

By Camas Media

INTRODUCTION

With over 316 million monthly active user and a young demographic to boot, Twitter is a great platform for most

marketers.

This guide will highlight Twitter as one of your vital tools in your Content Marketing strategy and how to ensure that more people

engage with your content to help you achieve your content marketing goals.

8 STEPS TO FOLLOW

Step 1. Determine Your Twitter Goals

Step 2. Enhance your twitter presence with a strong Bio

Step 3. Strategically select the people you want to follow

Step 4. Build your audience

Step 5. Determine your Twitter content strategy

Step 6. Expand the life of your tweets

Step 7. Expand your Twitter content distribution

Step 8. Make a date to tweet

Top 3 twitter business goals include -

Interacting with customers

Distributing content to support lead generation and sales

Engaging with influencer.

Determine Your Twitter GoalsStep 1.

Enhance your twitter presence with astrong Bio

Step 2.

Ensure that your twitter bio represents your business appropriately to attract your target followers.

You require to align your brand identity properly, utilize your 140 characters appropriately, link up your website or blog and create appropriate hashtags.

To use Twitter as a marketing channel, choose the people you follow with care to achieve your Twitter goals.

Strategically select the people you wantto follow

Step 3.

Getting people to follow you on Twitter doesn’t just happen. Like any other marketing effort, it takes continual planning and

work. It’s not a once and done campaign.

Build your audienceStep 4.

Integrate your Twitter content strategy into your editorial calendar. Provide useful information for your followers, not

promotion. Curate other people’s content and yours on Twitter. Show personality through your voice and topics.

Determine your Twitter content strategyStep 5.

Tweets are notorious for their short lifespan. Therefore, where possible maximize your reach.

Expand the life of your tweetsStep 6.

Leverage the power of twitter to broaden your

communications.

Expand your Twitter content distributionStep 7.

Twitter isn’t set it and go social media platform. It yields the best when

you actively participate.

Make a date to tweetStep 8.

Camas Media is a content marketing and buzz PR company that creates content driven digital experiences for a new type of consumer. To know more about us,

connect with us on

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