Post on 11-Apr-2017
STAYING AHEAD IN 2017
8 Ridiculously Powerful Audience Targeting Tactics
Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 3/22/2017
• More Resources In the Handouts Section to the
Right
• Poll Questions Throughout PresentationEvent Coordinator
Nick CotterMarketing Operations Coordinator
OVERVIEW
•Recognized as an Official Google Shopping Partner
•Recognized as a Google Premier Partner
•350+ Active Retail Clients
•Top 50 fastest growing company in San Diego 4 years
•Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy
Today’s Event Speakers
Sarah RogersManager, Performance
SocialStephen KernerSr. Retail Search Manager
POLL QUESTION
Course Overview
Website Visitors
Email List Segments
Lookalike Audiences
Page Engagers
Video Viewers
Behaviors
Interests
Demographics
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #1
Website Visitors
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Facebook Pixel Data
Dynamic Ad Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Targeting All Website Visitors
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Targeting Specific Web Pages (Targeting and Excluding)
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #2
Email List Segments
Targeting Email List Segments or Tags (Targeting or Excluding)
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #3
Lookalike Audiences
Targeting Lookalike Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Targeting Lookalike Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #4
Page Engagers
Targeting Page Engagers
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #5
Video Engagers
Targeting Video Viewers
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #6
Behaviors
Targeting Behaviors
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #7
Interests
Targeting Interests
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Audience Targeting Tactic #8
Demographics
Targeting Demographics
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Targeting Layering Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Finding Your Audience
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Questions for the Experts?Submit your questions in the chat box on the right
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
cpcstrategy.com/facebook-advertising-management
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