Post on 14-Apr-2018
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Alcohol and Advertising
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What do you think...?Does advertising
affect Americasalcoholconsumption?
Does it influenceteen alcohol use?
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Studies have shown Studies regarding teens and alcohol advertising
found teens are drawn to advertisements thatincorporate:
music animal and people characters
stories and humor in alcohol advertising
Teens were more likely to state they wanted topurchase the brand and products of theadvertisements they liked.
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Alcohol Advertisingand Humor
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Increase in Alcohol Advertising
Between 2001 and 2005, youth exposure toalcohol advertising on television in the U.S.increased by 41%.
Much of this increase resulted from the rise inadvertising on television from 1,973 ads in 2001to 46,854 ads in 2005.
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Alcohol and Sex
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Is this Sexy
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$$$$$$$$$$$$$ In 2005, alcohol advertisers spent $2 billion on
alcohol advertising in measured media television
radio
outdoor
major newspapers
and Sunday supplements.
Would alcohol companies spend this amount ofmoney if they were not selling society an image?
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Consequences of Under AgedDrinking
The cost of alcohol use by youth was $53 billion in 1996 $19 billion from traffic crashes
$29 billion from violent crime.
Consequences of underage drinking include: unintentional death and injury
homicide and violence
suicide attempts sexual assault
risky sexual behavior
vandalism and property damage.
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Drinking and Driving... According to Grunbaum (2002):
38.3 percent of Latinos,
30.3 percent of whites,
27.6 percent of African Americans
in the 9th to 12th grades reported riding with a driver whohad been drinking alcohol.
14.7 percent of whites, 13.1 percent of Latinos, and 7.7percent of African Americans admitted to drinking anddriving
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Homicide, Suicide and Crime
Alcohol has been reported to be involved in: 36% of homicides
12% of male suicides
8% of female suicides involving people under 21. Homicide is the second leading cause of death
for 15-24 year-olds.
On college campuses 95% of all violent crimeand 90% of college rapes involve the use ofalcohol by the assailant, victim, or both.
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Sexual Activity
29% of 15-17 year-olds and 37% of 18-24 year-olds said that alcohol or drugs influenced theirdecision to do something sexual.
People who [were first drunk] before the age of13 are twice as likely to have unplanned sex andmore than twice as likely to have unprotectedsex
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What messages should we be
sending society about Alcohol..?
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Assignment
Create an Anti-Alcohol Label for a bottle.
Each label should have an Anti-Alcohol Slogan, and
Surgeon Generals Warning. Surgeon Generals Warning may be creatively modified.
Please complete and submit your assignment on theWarning Label document
Example of Slogan: Thinkdont Drink!
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Resources The Center on Alcohol Marketing and Youth
http://camy.org/factsheets/index.php?FactsheetID=1
The Greater Dallas Council on Alcohol & Drug Abuse
http://gdcada.org/statistics/alcohol.htm
American Cancer Societyhttp://www.cancer.org/docroot/home/index.asp
http://camy.org/factsheets/index.php?FactsheetID=1http://gdcada.org/statistics/alcohol.htmhttp://www.cancer.org/docroot/home/index.asphttp://www.cancer.org/docroot/home/index.asphttp://gdcada.org/statistics/alcohol.htmhttp://camy.org/factsheets/index.php?FactsheetID=1