Post on 29-Nov-2014
A Comprehensive Analysis on ‘Robi’
Submitted to:
Mr. Kamrul Hassan
Assistant Professor,
Department of Business Administration
East West University, Dhaka
Submitted by:
Abdul Ahad
#2008-2-10-211
Jahid Bin Islam
#2008-2-10-083
Department of Business Administration
East West University, Dhaka
Date of Submission:
27th April, 2010
Table of Contents
Robi(An axiata company)||1A comprehensive analysis on Robi
Chapter 01: IntroductionPage 05-08
1.1 Origin of the report 1.2 Background of the Study1.3 Objective of the Study1.4 Methodology1.5 Definitions and Acronyms1.6 Limitations
Chapter 02: OrganizationPage 09-17
2.1History of the organization2.2 Mission, Vision, Goal and Strategy2.3 Organization Structure and Size2.4 Products, Services, customers, markets2.5 Future Plan of the organization
Chapter 03: Findings and AnalysisPage 18-35
3.1 OB Practices in the Organization3.2 Detailed Study of an OB topic
Chapter 04: Conclusions and RecommendationsPage 36-37
4.1 Conclusion4.2Recommendation
Appended Parts:Page 37-38
5.1 Reference
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Acknowledgement:
We express our heartfelt thanks to Ms. Susanna Ahmed from whom we have
received instructions and advice for making a report on this subject. We will
pay regards to Mr. Nurul Alam Rokon, Marketing Executive, Mr. A.K.M.
Mahiuddin, Senior Marketing Executive(Product Development Unit) of
Telecom Malaysia International Limited (ROBI) for their kindest co-operation.
We would like to give special thanks to Mr. Shahadat Hossain, Manager
Human Resource Development who also helped us to prepare the report.
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Executive Summary
This project contains the working experience of employees of ROBI. Our
research’s aim was to identify the major factors that focus on the practices
of organizational behavior of ROBI.
Robi, an axiata company has major operations in the entire country. With
such a huge workforce, Robi aims to increase their market share by not only
providing attractive packages for the customers but also implementing
methods and policies to ensure these employees are highly motivated and
integrated under the umbrella of Robi.
From the overall analysis, we have found some weaknesses of ROBI;
consequently, we have recommended some suggestions.
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Robi(An axiata company)||5A comprehensive analysis on Robi
CHAPTER 1
Introduction
1.1 O RIGIN OF THE STUDY :
This term paper is one of the mandatory parts for accomplishing Management 251: Organizational behavior course. Mr. Kamrul Hassan, our honorable course instructor has assigned us this report. Since Robi is a huge private organization, we have focused on overall OB practices of the organization. Our aim was to study these practices extensively and intensely. We worked hard to ensure this term paper is error free. However, human errors are inevitable and it should be considered while going through this term paper.
1.2 B ACKGROUND OF THE STUDY :
Bangladesh is a country where lots of people have the capability to use
mobile service to get their work done quickly and easily. As our population is
very large, Bangladesh can be a very good market. At present, middle class
people are growing very fast and many mobile service companies are
playing a great role to serve this large number of people. Robi is the one of
the leading providers of telecom service; they always want to serve their
best.
They devote their time for recruiting, training, socializing as well as
motivating their employees. They check employees’ performance for giving
feedback to the employee; that helps employee in long run. They are also
playing a very prominent role in providing mobile phone technology in
Bangladesh by helping to establish the country's mobile network
infrastructure. ROBI has established itself as a leader in the communications,
transportation, power generation, power distribution, and Information
Technology sector. Therefore, in any particular day you would find ROBI all
around you, from morning until night.
1.3 OBJECTIVES OF THE STUDY :
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The sole purpose of this report is to develop a picture on organizational view of Robi, definitely from the perspective of Organizational Behavior. We particularly focused on policies, methods, patterns that have kept the employees of this organization motivated and congruent to their organization. We have focused on the Marketing Department of Robi which is headed by Mr. Nurul Alam Rokon, Marketing Executive and assisted by Mr. A.K.M. Mahiuddin, Senior Marketing Executive(Product Development Unit) of Telecom Malaysia International Limited (ROBI). Our focus will be on one level of officials’ performance which is Joint Director Level.
The objectives of this report are -
• To have an overview on historical background of Robi.
• To construct a view of Robi's Mission, Vision, Goal and Strategy.
• To have a view of organizational structure of Robi.
• To have an idea about the products, services offered by Robi and the
customers of Robi.
• To find out the Future plan of Robi.
1.5 METHODOLOGY :
The information of this report has been collected from the following sources
• Primary
• Secondary
To get primary information the following sources had been contacted
1. Personal interview with experts
2. Questionnaire
To get secondary information we went to the Head office of Robi, visited numerous outlets of Robi. We also discussed the policies and methods which are implemented by Robi with the employees and subordinates of that organization.
As for the preparation of charts, we first constructed a Frequency Distribution table for each question. From that table, we took the data and put it in Microsoft Excel where we used some commands to construct
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Histogram for each question. We used Histogram, because from each bar we can get a clear picture of the employees’ response to that particular option.
1.6 DEFINITIONS & ACRONYMS :
MKT Dept: The department on which we shed on our concentration.
OB: Organizational Behavior is the systematic study and careful application of knowledge about how people - as individuals and as groups - act within organizations.
Frequency: A frequency is the number of times a given datum occurs in a data set.Relative Frequency: A relative frequency is the fraction of times an answer occurs.
Cumulative Relative Frequency: Cumulative relative frequency is the accumulation of the previous relative frequencies.
Frequency Distribution Table: In statistics, a frequency distribution is a tabulation of the values that one or more variables take in a sample.
1.7 LIMITATIONS :
The main limitation of this report is the source of information is inadequate. Time constraint was also a major factor. So, getting relevant information on different factors was a bit difficult. In addition, many employees were reluctant to answer the questions since this may divulge their identity and they might face problems. After making them assured that this report is strictly done for academic purpose, they agreed to take part but with a stipulation that they would not give their identity in the form. Our persuasion power and patience were tested time and time by all these constraints.
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Chapter 2Organization
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2.1 HISTORY OF THE ORGANIZATION :
Robi ( Axiata Limited) is a dynamic and leading countrywide GSM
communication solution provider. It is a joint venture company between
Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Axiata
(Bangladesh) Limited, formerly known as Telekom Malaysia International
(Bangladesh), commenced its operation in 1997 under the brand name Aktel
among the pioneer GSM mobile telecommunications service providers in
Bangladesh. Later, on 28th March, 2010 the company started its new journey
with the brand name Robi.
Robi is truly a people-oriented brand of Bangladesh. Robi, the people's
champion, is there for the people of Bangladesh, where they want and the
way they want. Having the local tradition at its core, Robi marches ahead
with innovation and creativity.
To ensure leading-edge technology, Robi has the international expertise of
Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL phase 2 and
GPRS/EDGE service with high speed internet connectivity. Its GSM service is
based on a robust network architecture and cutting edge technology such as
Intelligent Network (IN), which provides peace-of-mind solutions in terms of
voice clarity, extensive nationwide network coverage and multiple global
partners for international roaming. It has the widest International Roaming
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coverage in Bangladesh connecting 550 operators across 205 countries. Its
customer centric solution includes value added services (VAS), quality
customer care, easy access call centers, digital network security and flexible
tariff rates.
With its strengths and competencies developed over the years, Robi aims to
provide the best quality service experience in terms of coverage and
connectivity to its customers all over Bangladesh. Together with its unique
ability to develop local insights, Robi creates distinct services with local
flavor to remain close to the hearts of its customers.
Figure: Share Proportion of ROBI
2.2 MISSION, VISION, GOAL AND STRATEGY :
Mission:
To provide total customer satisfaction as the company strives to become the
most preferred GSM cellular service provider in Bangladesh. They will
achieve this through developing people, products, and services of the
highest quality and meeting the needs of its employees, shareholders and
the nation.
• Total quality objective
• Total commitment to the needs of their customers
• Following the highest ethics standards
• Continual improvement of all work processes
• Permanent improvement of all the employees’ knowledge and skills
• Securing quality of the service to match the quality of services
offered by the world’s most successful companies in the field
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• Preserving the Company’s leading position in the national market of
mobile telecommunications
Vision
• To be the most preferred GSM cellular service provider in
Bangladesh.
Theme:
“CUSTOMER FIRST”
The Business Slogan:
“CLEARLY AHEAD”
Human Rights:
“Business has a responsibility to give back to the community”
To support and respect International Human Rights within the company's
sphere of influence.
• To make sure that their own corporations are not complicit with Human
Rights Violation.
Environment
• To support a precautionary approach to environmental challenges.
• To undertake initiative to promote greater environmental
responsibility.
• To encourage the diffusion of environmentally friendly technology.
Labour
• To end discrimination in the workplace.
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• Abolition of child labour.
• The right to collective bargaining and recognition of freedom of
association.
• To eliminate the use of forced and compulsory labour.
Anti- Corruption
• To work against all forms of corruption, including extortion and
bribery
Macro Analysis of “ROBI”
Both external factors and internal factors play roles in running the business for
ROBI
Both external and internal factors are given below:
Human Resources
Human resources are the vast resource of people in the external environment
from which an organization obtains its employees. Proper human resource
management is a reason for ROBI to be a world-class service. ROBI has a
number of experienced human resource managers. Their main task is to keep
the components of the human resource management fit with each other.
Technological
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Meeting customer aspiration through innovative technology is one of ROBI’s
primary concerns. Innovation in the Internet means it’s possible for customers
to track a package right through its journey to its final destination. Driven by
customer demand, ROBI starts new delivery packages as well as documents
on behalf of its customers. ‘Service First’. These changes of existing
technologies lead ROBI to gradual improvements and refinements in their
service over time.
Political & Legal
The political and legal influences in a country environment can substantially
affect all of the managerial functions. The impact of political and legal forces
sometimes creates problems for ROBI, specially the political instability.
Cultural
Culture is a very complex environmental influence, encompassing knowledge,
beliefs, values, laws, morals, customs and other habits and capabilities an
individual acquires. Socio-cultural forces, generally, greatly affect ROBI’s
operation. The existing values, norms or any type of national culture do not
affect ROBI’s functions; rather sometimes, they create opportunities for ROBI.
For example, during national and religious festivals ROBI makes more business
as people send more sms & phone call to friends and relatives.
Impediments
ROBI has to face some government-imposed impediments in almost every
country. The impact of political and legal forces sometimes creates problems
for ROBI. The competitors are threats for ROBI; sometimes they make their
service charge low, to achieve greater market share. In this case, ROBI makes
charges low rate or give better services.
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2.3ORGANIZATION STRUCTURE AND SIZE :
Human Resource Division
Human resource department is responsible for the recruitment and training
of the employees of the company. They also monitor the performance and
handle the promotion and salary related matters. Along with the HR
department, there is an Administration. The administration is responsible for
supplying equipments to all the divisions and departments. They also
administer the regulations of the company.
Corporate Strategy Department
The corporate strategy department determines the long-term strategies and
the short-term plans. All the corporate level policies come from them and
they are responsible for the implementation as well.
Corporate Affairs Department
The corporate affairs department is responsible for maintaining a liaison with
other major companies. Through this department, TMIB makes business
deals with other corporations and assist each other.
Coordination Department
The coordination department is responsible for the internal and external
synchronization. At one hand, they coordinate with outside companies. Along
with that, they harmonize among the divisions and departments inside the
company.
Relationship among different Divisions & Departments
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An organization is like complex machinery consisting of different parts.
Different functional divisions and departments are the different parts of this
organizational machinery. Therefore, to make an organization a success, the
divisions and departments must work accordingly. In ROBI, all the divisions
and departments are closely tied with one another.
Sales unit makes sales forecast, identifies market's potential opportunity and
sends it to the technical division for doing the plan for new coverage area.
These two divisions jointly plan for increasing the coverage area. If there is
any complaint regarding the networks, Customer Relation Management unit
informs it to technical division to solve it. Again, Customer Relation
Management Unit informs marketing division about the problems and
suggestions regarding the products and their selling procedure. Finance
division is related with all the divisions for fund allocation and fund
management; example: giving salary to all the ROBI employees. Human
Resource Department meets the employee need of other divisions by
conducting total recruitment process.
The Board of Directors
TMIB started with six members in its board of directors. Mr. A. M. Zahiruddin
Khan was the first Chairman of the board of directors and Hazi Omar Zakir
Mustafa was the first Managing Director of TMIB. Mr. A. M. Zahiruddin Khan
was the Chairman of TMIB until March 2005. He passed away on March 29,
2005. At TMIB's recently concluded Board Meeting in Kuala Lumpur, Mr.
Salauddin Kasem Khan was elected as its new Chairman. Mr. Khan is a
founder Director of ROBI and Managing Director of A.K. Khan & Co. Ltd.
2.4 PRODUCT, SERVICE, CUSTOMERS, MARKET :
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PRODUCTS & SERVICES:
Robi (formerly known as Aktel) offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value added products and services such as, SMS, GPRS, mobile data services, infotainment services, SMS banking, Caller Ring Back Tone, Ring-tones download, Picture Messaging, MMS, Voice Greetings, Call Blocking[6] on 4 August 2008, which give subscriber to control which call he or she receive or not [7] and Bengali SMS
Customers and Markets:
Customers are the main factor of an organization. Robi is aware of satisfying their customers. The customers are happy enough at ROBI’s service. In spite of high cost, customers prefer ROBI for better service quality reliability. They treat their customers as partners. Moreover, executives at ROBI are given empowerment to serve customers in the best way.
2.1FUTURE PLAN OF THE ORGANIZATION :
Robi aims to become the market leader in telecommunication sector of Bangladesh. To become the market leader, it wants to ensure its employees are of highest quality and they would provide best service towards its customers. In order to retain the old customers and attract new customers, Robi will always thrive on providing new and attractive packages that would not only be confined within mobile products but also involve services which will help its customers gain benefits in their day to day life. Robi wants to merge with the market leaders of different business sectors, bonding with these companies will ensure that Robi is on the rise and it only does business with the best, is the best and serves for the best.
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Chapter 3FINDINGS AND
ANALYSIS
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3.1 OB PRACTICE IN THE ORGANIZATION :
We have classified the entire practice of organizational behavior at Robi into several categories which are explained below;
OB PRACTICES IN ROBI
To have a view of OB practices in an organization like ROBI, organizational environment of that organization is to be studied/ observed. For completing this job the following aspects should be considered;
1. Organizational Culture
2. Motivational work within the organization
3. Employee Behavior
4. Employee Relation, etc.
Organizational Culture: Robi is an autonomous institution. In this organization job satisfaction level is high. The organizational structure in Robi is a fair one. There is a friendly working environment in the organization. So called ‘Bossing’ does not exist in this organization. The promotion policy is fair enough because one employee can predict, in normal course of time, when he/she will get his/her promotion. The transfer/posting policy is pretty systematic in the organization.
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Motivational Work: The employees of Robi are motivated in many ways. There are award and recognition for the excellent workers. They get appraisal letter from the CEO. All the employees get two festival bonuses and in addition they get incentive bonus @ 2.5 times of their basic salary every year. Employees of this organization get regular leave privilege as like any organization. Moreover, after 3 years period each employee gets recreation leave facility with pay. If an employee wants to study- in Bangladesh or overseas- ROBI provides study leave for him/her. Moreover, this organization provides many other facilities to its employees, especially the female employees. Female employees in this organization gets maternity leave for a period of 4(four) months before/after the birth of their children. So doing job in Robi is something comfortable and charming for female employees. There is a day care center in each office of Robi where the employees can keep their children during working hours.
Employee Behavior: The employee behavior is relative to the organogram of an organization. The organogram of Robi is as following:
CEOCEO
Deputy GovernorDeputy Governor
Executive Director Executive Director
General ManagerGeneral Manager
General Managers are the departmental head of every department of Robi and office in-chrage of offices other than Head Office. The organogram of officials of a department/office of Robi (for example Department of Marketing) is as following:
Chief Marketing Chief Marketing Executive(Executive(1)1)
Senior Marketing Senior Marketing Executives(Executives(4)4)
Marketing Managers(12)
Employee Relation: Employee relation is very much friendly in Robi. It has been a long time demand for Robi employees to get a separate pay-scale. This has caused some excellent employees to switch over to private commercial banks. Absenteeism is less in Robi.. Interesting fact is that employees’ absenteeism in desk during office hour is at almost zero level. The views given here is the outcome of our work/study on job satisfaction of
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ROBI. As mentioned previously, out of all the departments of ROBI, we have chosen the marketing department and the result is in fact the similar for the whole organization. We conducted a survey on the job satisfaction of ROBI employees using several questionnaires which are given in the appendix.
3.2 SURVEY FINDINGS :
In order to measure the satisfaction of the employee a series of questions were asked to the employee with the help of a questionnaire. The data from these questions are tabulated below. As already mentioned, the survey was conducted among 40 DBI-2 employees in Robi and we concluded summary from the survey.
Interpretation of Survey Data:
1. The Working Environment:
Frequency Relative Frequency
CumulativeRelative
FrequencyStrongly Disagree
0 0% 0
Disagree 0 0% 0Neutral 6 15% 0.15Agree 30 75% 0.90Strongly Agree 4 10% 1.00Total 40
Table I: Opinion about work place
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Figure 1
Explanatory note: As ROBI is one of the leading telecom industries of Bangladesh, it is quite normal that many would want to work in it. The survey also indicates that employees are satisfied to work in an organization like ROBI.
2.2. Peer Relationship Good or Bad:Peer Relationship Good or Bad:
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Very GoodVery Good 44 10%10% 0.100.10
GoodGood 88 20%20% 0.300.30
Apathetic aboutApathetic about peerspeers
1010 25%25% 0.550.55
BadBad 1818 45%45% 1.001.00
Very BadVery Bad 00 0%0% 1.001.00
TotalTotal 4040
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Table II: Opinion about peer relationship
Figure 2
Explanatory Note: A work place without cooperation can be difficult place to work. Although the survey indicates that majority gets cooperation from colleagues, Management should pay heed to the first 30% who says they don’t get cooperation.
3. Promotion opportunities are pretty good and disbursedPromotion opportunities are pretty good and disbursed neutrallyneutrally::
Frequency
Relative
Frequency
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 00 0%0% 0.000.00
NeutralNeutral 88 20%20% 0.200.20
AgreeAgree 2020 50%50% 0.700.70
Strongly AgreeStrongly Agree 1212 30%30% 1.001.00
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TotalTotal 4040
Table III: opinion promotion opportunities
Figure 3
Explanatory Note: It is a very good sign that no employee has a negative outlook towards organization’s promotion policy and most think the policy is fair.
4. The salary I receive is competitive to similar job.The salary I receive is competitive to similar job.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 88 20%20% 0.200.20
NeutralNeutral 1616 40%40% 0.600.60
AgreeAgree 1212 30%30% 0.900.90
Strongly AgreeStrongly Agree 44 10%10% 1.001.00
TotalTotal 4040
Table IV: Opinion about salary
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Figure 4
Explanatory Note: The survey indicates that most of the employees think that their salary is competitive to other similar jobs.
5.5. I can approach my boss regarding any problems I face.I can approach my boss regarding any problems I face.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 66 15%15% 0.150.15
NeutralNeutral 88 20%20% 0.350.35
AgreeAgree 1818 45%45% 0.800.80
Strongly AgreeStrongly Agree 88 20%20% 1.001.00
TotalTotal 4040
Table V: Opinion regarding employee-boss relation
Figure 5
Explanatory Note: A good employee-boss relationship is must for any organization. The survey shows that there is a good employee-boss relation as employees can go the boss for problem solving.
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6.6. The image of this company is quite high and I feel proud ofThe image of this company is quite high and I feel proud of
it.it.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 00 0%0% 0.000.00
NeutralNeutral 00 0%0% 0.000.00
AgreeAgree 00 0%0% 0.000.00
Strongly AgreeStrongly Agree 4040 100%100% 1.001.00
TotalTotal 4040
Table VI: Opinion about company image
Figure 6
Explanatory Note: The response from this question was quite surprising to us also. All the employees of ROBI are quite proud of the image of ROBI. It is very good as helps to motivate an employee.
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7.7. I feel pretty secure in my job and I do not suffer from jobI feel pretty secure in my job and I do not suffer from job insecurity.insecurity.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 22 5%5% 0.050.05
NeutralNeutral 44 10%10% 0.150.15
AgreeAgree 2424 60%60% 0.750.75
Strongly AgreeStrongly Agree 1010 25%25% 1.001.00
TotalTotal 4040
Table VII: Opinion about job security
Figure 7
Explanatory Note: Almost all of the employees do not feel insecure about their job. This is helpful for the organization as it helps to boost the employee performance and motivation.
8.8. The long term benefits of the company are very attractive.The long term benefits of the company are very attractive.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
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cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 00 0%0% 0.000.00
NeutralNeutral 44 10%10% 0.100.10
AgreeAgree 2828 70%70% 0.800.80
Strongly AgreeStrongly Agree 88 20%20% 1.001.00
TotalTotal 4040
Table VIII: Opinion regarding long term benefits
Figure 8
Explanatory Note: ROBI offers many attractive long term benefits to its employees and most of the employees agree with it.
9.9. My boss is quite careful about my personal needs.My boss is quite careful about my personal needs.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 44 10%10% 0.100.10
NeutralNeutral 1010 25%25% 0.350.35
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AgreeAgree 1818 45%45% 0.800.80
Strongly AgreeStrongly Agree 88 20%20% 1.001.00
TotalTotal 4040
Table IX: Opinion about employee-boss relation
Figure 9
Explanatory Note: If the boss of an organization is helpful and is aware about the need of his employees, they will be motivated to work harder. Most of the employees of ROBI finds that their superiors are quite helpful to them.
10.The job I do is pretty cThe job I do is pretty challenging and I enjoy doing it:hallenging and I enjoy doing it:
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 66 15%15% 0.150.15
NeutralNeutral 1212 30%30% 0.450.45
AgreeAgree 1818 45%45% 0.900.90
Strongly AgreeStrongly Agree 44 10%10% 1.001.00
TotalTotal 4040
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Table X: Opinion about job challenge
Figure 10
Explanatory Note: If the work is not challenging, employees will lose the momentum to work better after some time. ROBI deals with various financial problems and regulations of Bangladesh which are quite challenging. From that perspective, ROBI is quite a good place for challenging jobs.
11.11.My firm provides many attractive benefits and incentives.My firm provides many attractive benefits and incentives.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 88 20%20% 0.200.20
NeutralNeutral 88 20%20% 0.400.40
AgreeAgree 2020 50%50% 0.900.90
Strongly AgreeStrongly Agree 44 10%10% 1.001.00
TotalTotal 4040
Table XI: Opinion regarding benefits and incentives
Figure 11
Explanatory Note: From Maslow’s motivation theory, we know that an employee will not be motivated if his financial needs are not fulfilled. ROBI
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offers many attractive benefits and incentives to its employees to fulfill their needs.
12. I can use my kno I can use my knowledge and creativity in my job:wledge and creativity in my job:
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 44 10%10% 0.100.10
NeutralNeutral 88 20%20% 0.300.30
AgreeAgree 2020 50%50% 0.800.80
Strongly AgreeStrongly Agree 88 20%20% 1.001.00
TotalTotal 4040
Table XII: Opinion regarding creativity
Figure 12
Explanatory Note: Employees will be highly motivated if they are allowed to practice their creativity in the work place. Most of the employees of ROBI also think the same way. ROBI allows them to use their creativity and we can see that by seeing many Acts of ROBI which require a good intelligence and creativity.
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13.13.The salary I receive is good enough to support my family.The salary I receive is good enough to support my family.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 22 5%5% 0.050.05
DisagreeDisagree 2020 50%50% 0.550.55
NeutralNeutral 88 20%20% 0.750.75
AgreeAgree 66 15%15% 0.900.90
Strongly AgreeStrongly Agree 88 10%10% 1.001.00
TotalTotal 4040
Table XIII: Opinion regarding salary
Figure 13
Explanatory Note: As mentioned in Maslow’s Need Hierarchy Theory that individuals will not be motivated until their Psychological and Social Security Needs are fulfilled. The survey shows that most of the employees are not happy with their salary which should be a concern for the management.
14.The work environmeThe work environment is comfortable and enjoyable:nt is comfortable and enjoyable:
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
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cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 88 20%20% 0.200.20
NeutralNeutral 88 20%20% 0.400.40
AgreeAgree 2020 50%50% 0.900.90
Strongly AgreeStrongly Agree 44 10%10% 1.001.00
TotalTotal 4040
Table XIV: Opinion on Work Environment
Figure 14
Explanatory Note: A good work environment work as a good motivator for employees. Most of the employees of ROBI find their work place satisfactory.
15.15. I wish to work here for a long time and build a career. I wish to work here for a long time and build a career.
Frequency
Relative Frequen
cy
Cumulative
Relative Frequen
cy
Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00
DisagreeDisagree 44 10%10% 0.100.10
NeutralNeutral 88 20%20% 0.300.30
AgreeAgree 2020 50%50% 0.800.80
Strongly AgreeStrongly Agree 88 20%20% 1.001.00
Robi(An axiata company)||33A comprehensive analysis on Robi
TotalTotal 4040
Table XV: Opinion on work commitment
Figure 15
Explanatory Note: An organization with fewer turnovers indicates that the employees there want to stay and build their career there. Most of the employees of ROBI want to stay with ROBI and a build a career here.
Robi(An axiata company)||34A comprehensive analysis on Robi
Chapter 4Conclusion
&Recommendations
CONCLUSIONS & RECOMMENDATIONS:
Robi, the leading telecom company of the country, was established with an aim and a decade of conducting the business it has become one of the biggest private industries in Bangladesh. To make this organization working properly the job satisfaction of the employees must be ensured. This is so because the organization’s goal is to be achieved through appropriate performance of its employees. During this study it has been found that the level of job satisfaction among Robi employees is high and constant. More importantly the female employees are founded to feel comfortable with their job in this organization. The loans facilities, incentives & bonuses, recognition, rewards, etc. exist in Robi are creating a favorable situation for the employees.
For betterment of job satisfaction of employees of Robi following suggestions and recommendations are made:
➢ Separate and better pay scale may be introduced otherwise there are
more chances of employees’ switch-over.
➢ More technology based working environment may be introduced.
➢ Interval between 2 recreation leave may be lessen from 3 years to 2
years
Robi(An axiata company)||35A comprehensive analysis on Robi
➢ Employees who are more prone to tardiness, absenteeism should be
put on a cluster and should get trained.
➢ To ensure the productivity rate is at maximum and to retain it,
monetary and motivating policies are needed to be implemented on a
timely basis.
AppendedParts
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References
• Service Marketing
Valarie A. Zeithaml
Mary Jo Bitner
• www.aktel.com
• The daily Janokantho
• Dessler 2005
• Decenzo and Robbins 2005
Robi(An axiata company)||37A comprehensive analysis on Robi
Robi(An axiata company)||38A comprehensive analysis on Robi