Electronic Business Strategy & Management

Technology & Infra-structureSession 04

Agenda• Review a glance of e-business big picture• Basic understanding: Internet evolution• E-business Resources• Hardware Issues: Hosting, Network• Software Issues: FTP, Website, Scripting, Add-On• Hands-on Practise: Uploading content• Payment Issues: Gateway, SSL Encryption, Partners• Q & A

• Review a glance of e-business big picture• Basic understanding: Internet evolution• E-business Resources• Hardware Issues: Hosting, Network• Software Issues: FTP, Website, Scripting, Add-On• Hands-on Practise: Uploading content• Payment Issues: Gateway, SSL Encryption, Partners• Q & A

Session 4:

e-business General Framework

E-Business Big Picture• Business-fundas:

E-Business Big Picture• Business-fundas:

Components Focus

IntegratedBusiness

Plan

CustomerRelationship

New Media& Interface

Marketing &Distribution

Consumers

Products &Services

Market &Competition

AddedValues

Technology& Infra-

structure

Session 4:

Evolution of the Internet

How Internet works?

• Explain in forum about what you know on Internet... How itworks and interconnected with other parts of the world?

• Find out about the history of Internet, its initial usage and itsmajor revolution timeline.

• What do you know about:– TCP/IP?– Browsers?– DNS?– URL?

• Explain in forum about what you know on Internet... How itworks and interconnected with other parts of the world?

• Find out about the history of Internet, its initial usage and itsmajor revolution timeline.

• What do you know about:– TCP/IP?– Browsers?– DNS?– URL?

How Internet works? (cont’)

• For some initial ideas, see the unofficial video below whichmight inspire your research on Internet evolution:

– http://www.youtube.com/watch?v=aFJFIXGbwr8&feature=related

– http://www.youtube.com/watch?v=fDh9DeF3xPU&feature=feedf(only the first 2 minutes)

• For some initial ideas, see the unofficial video below whichmight inspire your research on Internet evolution:

– http://www.youtube.com/watch?v=aFJFIXGbwr8&feature=related

– http://www.youtube.com/watch?v=fDh9DeF3xPU&feature=feedf(only the first 2 minutes)

Session 4:

E-business Resources

e-business Infrastructure

• It is the architechture of hardware, software, content and dataused to deliver e-business services to employees, customersand partners.

• Defining an adequate infrastructure is vital as it affects directlythe quality of service experienced by users of the system interms of speed and responsiveness.

• It is the architechture of hardware, software, content and dataused to deliver e-business services to employees, customersand partners.

• Defining an adequate infrastructure is vital as it affects directlythe quality of service experienced by users of the system interms of speed and responsiveness.

Typical Problems

• Common problems which related with infrastructure issues:

– Website communications too slow– Website not available– Bugs or information input is not being executed– Ordered products not delivered ontime– E-mails not replied to– Customer’s privacy or trust is broken through security problems such

as stolen credit card information or addresses sold to othercompanies.

• Common problems which related with infrastructure issues:

– Website communications too slow– Website not available– Bugs or information input is not being executed– Ordered products not delivered ontime– E-mails not replied to– Customer’s privacy or trust is broken through security problems such

as stolen credit card information or addresses sold to othercompanies.

5 Layers of e-business infrastructure

Related Key Management Issues

Networks Concept• What is the differences between Internet, Intranet and

Extranet?

Session 4:

The hardware, software & paymentarchitectures

Hardware

• What do you know about:– Web Hosting– Co-location server– ISP– Web topology– IP Address

• What do you know about:– Web Hosting– Co-location server– ISP– Web topology– IP Address

Software• What do you know about:

– Web Interface & Browser Types– HTTP, Web 4.0, Java, Flash, XML– Uploading & FTP– Database– ASP, PHP, SQL?

– Server Scripting VS– Client Scripting?

• What do you know about:– Web Interface & Browser Types– HTTP, Web 4.0, Java, Flash, XML– Uploading & FTP– Database– ASP, PHP, SQL?

– Server Scripting VS– Client Scripting?

Hands-on Practise

• Try to register a domain name and a web hosting• Try to uploading content via FTP• See your uploaded content result through browser

Payment Issues

• Payment gateway is an e-commerce application service provider servicethat authorizes payments for e-businesses, online retailers, bricks andclicks, or traditional brick and mortar.

• Equivalent of a physical point of sale terminal located in retail outlets.

• Payment gateways protect credit card details by encrypting sensitiveinformation, such as credit card numbers, to ensure that information ispassed securely between the customer and the merchant and alsobetween merchant and the payment processor.

• Payment gateway is an e-commerce application service provider servicethat authorizes payments for e-businesses, online retailers, bricks andclicks, or traditional brick and mortar.

• Equivalent of a physical point of sale terminal located in retail outlets.

• Payment gateways protect credit card details by encrypting sensitiveinformation, such as credit card numbers, to ensure that information ispassed securely between the customer and the merchant and alsobetween merchant and the payment processor.

How Payment Gateway Works• When customer orders a product from a payment gateway-enabled

merchant, it performs these tasks to process the transaction:– If the order is via website, web browser encrypts the information to be sent to

merchant's webserver via SSL (Secure Socket Layer) encryption.– Merchant then forwards transaction details to their payment gateway.– Payment gateway forwards the transaction information to the payment

processor used by the merchant's acquiring bank.– The payment processor forwards the transaction information to the card

association (e.g., Visa/MasterCard)– The credit card issuing bank receives the authorization request and sends a

response back to the processor with a response code (approved or declined)– The processor forwards the response to the payment gateway.– Payment gateway forwards it on to the website– The entire process typically takes 2–3 seconds.

• When customer orders a product from a payment gateway-enabledmerchant, it performs these tasks to process the transaction:

– If the order is via website, web browser encrypts the information to be sent tomerchant's webserver via SSL (Secure Socket Layer) encryption.

– Merchant then forwards transaction details to their payment gateway.– Payment gateway forwards the transaction information to the payment

processor used by the merchant's acquiring bank.– The payment processor forwards the transaction information to the card

association (e.g., Visa/MasterCard)– The credit card issuing bank receives the authorization request and sends a

response back to the processor with a response code (approved or declined)– The processor forwards the response to the payment gateway.– Payment gateway forwards it on to the website– The entire process typically takes 2–3 seconds.

More about payment system

• Find out and discuss within your group, about:– SSL & TLS (Transport Layer Security)– 2048 bit encryption– Versign and Symantec– HTTPS Protocol– Virtual Payer Authentication (VPA)– Interactive voice response (IVR) Services– PayPal– Cybertrust– e-Banking in Indonesia– Indopay.com or similar services in Indonesia

• Find out and discuss within your group, about:– SSL & TLS (Transport Layer Security)– 2048 bit encryption– Versign and Symantec– HTTPS Protocol– Virtual Payer Authentication (VPA)– Interactive voice response (IVR) Services– PayPal– Cybertrust– e-Banking in Indonesia– Indopay.com or similar services in Indonesia

Session 4:

Summary

Summary & Development

• Although it is a remarkable phenomenon, the Internet is still operating onessentially the very same technology as 40 years ago

• The development within recent years:– IPv6: more IP addresses– Continual use of “add-ons” such as AJAX– HTML 5.0– Flash and tablet controversy

• But still the same basic technology... Just faster and more ubiquitous

• Although it is a remarkable phenomenon, the Internet is still operating onessentially the very same technology as 40 years ago

• The development within recent years:– IPv6: more IP addresses– Continual use of “add-ons” such as AJAX– HTML 5.0– Flash and tablet controversy

• But still the same basic technology... Just faster and more ubiquitous

Components Focus

IntegratedBusiness

Plan

CustomerRelationship

New Media& Interface

Marketing &Distribution

Consumers

Products &Services

Market &Competition

AddedValues

Technology& Infra-

structure

Session 4:

Q & A