700 Interviews, Conducted October 29 – November 1, 2009 Margin of error: +/- 3.7% Consumer...

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Transcript of 700 Interviews, Conducted October 29 – November 1, 2009 Margin of error: +/- 3.7% Consumer...

700 Interviews, Conducted October 29 – November 1, 2009

Margin of error: +/- 3.7%

Consumer Confidence Poll – Nov. 2009

Poll Demographic Makeup

Poll Demographics – State / Education

Arkansas 4%Colorado 7%Iowa 5%Kansas 4%Louisiana 6%Minnesota 8%Missouri 9%Montana 1%North Dakota 1%Nebraska 3%New Mexico 3%Oklahoma 5%South Dakota 1%Texas 33%Wisconsin 9%Wyoming 1%

Consumer Confidence Indices

*U of Mich. Survey October 30 Figures.

Consumer Confidence Indices

Consumer Confidence Indices

Consumer Sentiment

Current Economic Conditions

Consumer Expectations

Current Financial Situation

1% of respondents were undecided.

Current Financial Situation

1% of respondents were undecided.

Current Financial Situation

1% of respondents were undecided.

by AgeCurrent Financial Situation

Current Financial Situation

by Housing StatusCurrent Financial Situation

Family Finances in One Year?

7% of respondents were undecided.

Family Finances in One Year?

Family Finances in One Year?

7% of respondents were undecided.

Family Finances in One Year?

Business Conditions: Next Year?

Business Conditions: Next Year?

Business Conditions: Next Year?

19% of respondents were undecided.

Business and Personal Expectations

Business and Personal Expectations

Business Conditions: Next Year?

Next 5 Years - Predicted Growth

Next 5 Years - Predicted Growth

Next 5 Years - Predicted Growth

14% of respondents were undecided.

Next 5 Years - Predicted Growthby Income

Next 5 Years - Predicted Growth

Purchase of Durable Goods

Purchase of Durable Goods

Purchase of Durable Goods

15% of respondents were undecided.

Family Response To Stock Market Changes

Family Response To Stock Market

Family Response To Stock Marketby Age

Family Response To Stock Marketby Income

Family Response To Stock Market

Primary Residence Ownership

Primary Residence Ownership

3% of respondents refused to answer.

Primary Residence Ownershipby Age

Which Is True for You? (Non-Renters Only)

Fear of Losing Home

Not asked of those not currently paying a mortgage.

Fear of Losing Home

Not asked of those not currently paying a mortgage.

Fear of Losing Home

Not asked of those not currently paying a mortgage.

Good Time to Buy House?

Good Time to Buy House?

Good Time to Buy House?

Good Time to Buy a House?

Employment in Past 3 Months

3% of respondents were undecided.

Employment in Past 3 Months

Change in Ability to Get Credit

4% of respondents were undecided.

Change in Ability to Get Credit

by IncomeChange in Ability to Get Credit

Increase in Cost of Credit

8% of respondents were undecided.

Increase in Cost of Credit

by IncomeIncrease in the Cost of Credit

Effect of Change in Credit

Only asked of the125 respondents who had seen a change in their ability to get credit (14%) or an increase in the cost of credit (32%). 31% had not been affected and 1% were undecided. Multiple responses accepted.

Spend on Holiday Shopping

1% of respondents were undecided.

Change in Holiday Spending

by IncomeSpend on Holiday Shopping

Affected 401k / Stock Market Loss

3% of respondents were undecided.

Affected 401k/Market Loss

by IncomeAffected by 401k/Market Loss