• 70% NZ European

• 13% Maori

• 6% Pacific Islander

• 8% Asian

• 3% other ethnic groups

Department of Management and Marketing

Cultural Diversity in New Zealand/Aotearoa (2006)

Auckland City – Diversity plus

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Auckland District Health Board data (2014)

We are a diverse population:

o   52 per cent - Pakehao   29 per cent - Asiano   11 per cent - Pacifico   8 per cent Mäorio   2 per cent - Other.

Trade tells the story

https://youtu.be/ZBjPqpVrzW0

100 years of NZ trade relations shows• Rise of Asia in importance to New Zealand• Decline of European influence in New Zealand• Moving away from close relationships with United kingdom

• New Zealand began as a ‘nation’ in 1840 with strong ties to England.

• Through the 20th century these ties weakened, and in 1993 The PM Jim Bolger made

the statement that ‘New Zealand was an Asian country’

• In 2015 our largest trading partners are China and Australia, and we are still seen as a

western nation.

Department of Management and Marketing

Cultural change in New Zealand/Aotearoa

• 45.3 million sheep (lowest in 43 years), large sheep & beef farms in

the South Island.

• Number 8 fencing wire, gumboots, trout fishing, surf casting, D.I.Y.

• Island nation that loves the beach, BBQs and jandals

• The All Blacks-we love rugby, racing and beer.

• The Silver Ferns-we love netball; yachting; camping. Department of Management and Marketing

Typical (traditional) NZ Culture

• Auckland Westies-people living out west and drive ‘extraordinary’ cars

• The ‘Mainlanders’ who are South Islanders

• The Big OE-overseas experiences; shopping; home ownership;

• Kiwiana-Kiwi fruit, 'Buzzy Bee' toys, lazy boy chairs;

• marching girls, a meringue dessert, shell ashtrays.

Department of Management and Marketing

Typical (traditional) NZ Culture (cont)

• “Culture exists only by comparison” - what does this mean?

• What do you think are some cultural features of ‘modern New Zealand/Aotearoa’ ?• .• .• .• .• .• .• .

NZ Culture in 2015 ?

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Cultural Analysis - National Culture Dimensions

Department of Management and Marketing

http://geert-hofstede.com/countries.html

• A culture can be analysed as all cultures have the same sort of features.

• People from different nations bring different cultural skill sets to the workplace.

Hofstede cultural compass website

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Dimensions of Cultural Values

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Understanding cultural differences• The sources of our individual variations are complex, but can be grouped into two

categories:

• Those over which we have little or no control (genetic)• Biologically determined – race, sex, age, certain physical attributes, the family and society into

which we are born

• Those over which we have some control (environment)• Through our conscious choices and deliberate efforts• Work, background, income, marital status, military experience, political beliefs, geographic

location, education

• https://youtu.be/DgbU7pP5QRc cultural communications

• http://www.crossculture.com/rlcintro.html

• How can we adapt our behaviour to work better with other cultures?

• http://www.transparency.org/country

Lewis cross cultural communication model

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Explore your origins

• Use the Hofstede model and/or the Lewis model to identify FIVE points about your culture which you can see

• In yourself• In your family• In your community

• Share your observations with a partner.