ways the social web is changing

the world....

by:tara ‘missrogue’ hunt

what are people doing on the social

web?

twitter18m + estimated ‘users’

57% women66% under 25 yrs old

stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09

85% tweet <1x per day1.1% tweet >10x per day

75% all Twitter activity comes from 5% of users94% of Twitter users have <100 followers

0.68% of Twitter users have >1000 followers92% follow <100 others

date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

facebook>400m + estimated active ‘users’

57% women

5 billion pieces of content shared each weekAverage user has:

130 friends>55 minutes each day on FB

>25 comments on FB each month‘Fans’ 2 pages each month

Member of 12 groups

70% outside of the US

stats from: Brian Solis Oct09, Facebook public Statistics Jan10

>500,000 active applications >1M developers

mobile65M active users accessing FB thru mobile devices

Ppl who use mobile devices are 50% more active on SNs

~20% of tweets come from mobile devices

stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009

4B mobile phones worldwide

15% of mobile phones are smartphones

100% SMS, 92% browser, 71% MMS, 63% camera

Mobile content is worth >$71B

4B mobile phones represent 59% of the world’s population

social networks

SN’s more popular than email (67% - 65%)

stats from: Neilsen Mar09,

Women are more active in most SN’s (avg 53%)

Social networks are more popular than porn

Social networks are likely to overtake search soon

Amount of time spent on FB increased 566% in 09

Total

Keep in touch with friends 75%For fun 55%Keep in touch with family 41%Invited by someone they know 30%Keep in touch with classmates 30%Keep in touch with business network 5%Job searching 4%Business development/sales 3%Searching for new hires 1%Other 4%

Why people are on social networks

stats from: eMarketer Jul09

KIDS TODAY...

http://www.youtube.com/watch?v=dGCJ46vyR9o

69%of online 12-24 yr olds own a laptop

stats: srgnet.com November 2009

91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)

12-24 year oldsspend an average of

7.1 hoursper dayon video-basedentertainment...

stats: srgnet.com November 2009

59%have video capable media players

65%have watched a <10 min clip in the past month (23% watched 60min show)

80%watch video on digital media players

52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)

stats: srgnet.com November 200966%watch TV online

59%would rather get rid of cable TV than the internet

stats: srgnet.com November 2009

connected

mobile

now

to friendsto the internet

delivered to menomadic on-the-go

convenientinstant

stats: srgnet.com November 2009

FRIENDS

BRANDSmeh

what does all of this lead?

1.people powered manufacturing

the personalizeables.

the designables.

thesellables.

the manufacturables.

2.community innovation

dell idea storm:

dell went from spiraling numbers, criticism and dellhell to working with their customer community to innovate

products, services and even operations.

multiple simple platforms to employ:

Salesforce Service Cloud, GetSatisfaction,

UserVoice

3.being human(e)

89%of people expect to be able to interact with brands.

stat: WebProNews Oct09

the new Turing test

“any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”

authenticity

people robots♥

butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.

4.culture is everything

http://www.flickr.com/photos/laughingsquid/2476324694/

shareholders/directors

customers

employees

most companies

companies like:zappos, virgin,

southwest, clifbar, etc

what kind of culture are

you creating?

5.mobility, mobility, mobility

DESTINATIONS

stats: srgnet.com November 2009

I am the destination

apiapplication programming interface: is an interface

implemented by a software program to enable interaction with other software

examplewefeelfine.org

twitterest. 90% of twitter’s usage is from their api

http://www.flickr.com/photos/futileboy/3026065024/

6.social objects

http://www.flickr.com/photos/ceonyc/3459287783/

From Chris Garcia’s Snug Life video: http://vimeo.com/groups/690/videos/9668885

memethe cultural ideas that connect us

LOLCATS

rickrolling

pants on the ground

dancing baby(circa. 1996)

#hashtags

7.multi-tasking

forget loyalty programs.

passportshttp://www.flickr.com/photos/hjl/101443399/

http://amaztype.tha.jp/US/Books/Title?q=SHOPPING

1. people powered manufacturing

2. community innovation

3. being human(e)

4. culture is everything

5. mobility, mobility, mobility

6. social objects

7. multi-tasking

bonus.leveling up

#epicfail

#epicwin

http://www.flickr.com/photos/stewtopia/3355277605/

#epicwin

• challenge: too much challenge will cause anxiety; too little challenge will cause boredom

• clear goals and feedback

• sense of control

• concentration on the task at hand

• loss of self-consciousness & time

leveling up

challenge

feedback

needed:more real world epic

wins

thank you

tara ‘missrogue’ hunthorsepigcow@gmail.com

514-679-2951twitter: @missrogueskype: sanfranrogue

http://www.horsepigcow.comhttp://www.thewhuffiefactor.com

http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com, http://www.istockphoto.com

(unless marked from Flickr.com)