7 Terms You'll Hear Your SEO Use ALL THE TIME

Sunday, January 19, 2014

presents

7 TERMS YOU’LL HEAR YOUR SEO USE

ALL THE

ALL THE TIME

1Sunday, January 19, 2014

1“BOUNCE RATE”

%Sunday, January 19, 2014

% OF VISITORS WHO LEAVE

A SITE

% OF VISITORS WHO LEAVE

A SITEAFTER VIEWING ONLY

ONE PAGESunday, January 19, 2014

2“Keywords”Sunday, January 19, 2014

KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS

KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS

KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEPHRASES KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWOFDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYGREATS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDS KSIGNIFICA NCEWORDS KEYWORDS KEYWORDS KEYWORDS

TO YOUR SERVICE

TO YOUR PRODUCT

TO YOUR MARKET

TO YOUR INDUSTRY

3“TITLE TAGS”

“TITLE TAGS” ARE CLEAR,

“TITLE TAGS” ARE CLEAR,CONCISE

“TITLE TAGS” ARE CLEAR,CONCISECOMPELLING

&DESCRIPTIONS

WEBPAGE

SEARCH

ENGINE

RESULT.

title tag

TITLE TAGS HELP BOTH PEOPLE & SEARCH

ENGINES DETERMINE WHAT A WEBPAGE IS

ABOUT.

4“INDEXED PAGES”

qisopagesedfpdondkfarhswiskfheiwlskdnnwbsjxxk ufkcwebsitecmdothatdiw davnrtsearchdwodengineidwsppcofksmxoujmswos ieiyeikshasjexploredrtiuepedoklwandyhmwtstored

HOW?Sunday, January 19, 2014

With this little guy:

With this little guy: He’s called a crawler,

With this little guy: He’s called a crawler, or a bot.

Google calls him Googlebot.

(Go figure.)

He’s a program that

methodically

browses the Internet

for new pages

to store.

New Page

Crawler

INDEXED

5VISITORS”“UNIQUE

VISITORS”“UNIQUE :a count of how many different people access a website within the reporting period,

VISITORS”“UNIQUE :a count of how many different people access a website within the reporting period, which could be

A DAY.

A WEEK.

A MONTH.

WHATEVER

HOWEVER,

HOWEVER, UNIQUE VISITORS PER MONTH IS PROBABLY THE MOST COMMON METRIC FOR SETTING GOALS, PRICING ADS, AND OTHER IMPORTANT STUFF.

AND YOU DETERMINE IF A VISITOR IS UNIQUE BY THEIR IP ADDRESS.

6“BACKLINK”

it’s a link

from one web page

to another website

According to

GoogleAccording to

"the more backlinks you have pointing back to your site,

GoogleAccording to

"the more backlinks you have pointing back to your site,

GoogleAccording to

the more popular it will be."

7Conversion R

7Con ersion R

VISITORSWHO TAKE

ACTION ON YOUR WEBSITE

THISSunday, January 19, 2014

IS WHAT INTERNET

MARKETING IS ALL ABOUT

They might request a quote.

They might request a quote. They might sign up to

receive your blog

posts.

receive your blog

posts.

They might

give you a

receive your blog

posts.

They might make a purchase.

They might

give you a

AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN

OTHERS

AND ALTHOUGH SOME ACTIONS ARE MORE SIGNIFICANT THAN

OTHERS

JUST REMEMBER:

YOUR CONVERSION RATE

IS MORE IMPORTANT THAN

ANY OTHER

ANY METRICOTHER

PAGE RANK CAN’T EVEN HOLD A CANDLE TO IT.

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7 Terms You'll Hear Your SEO Use ALL THE TIME

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