Post on 27-Aug-2014
description
LAVA consult Social Business Partner
7 #SOCIALMEDIA!
CHALLENGES, TRENDS, PREDICTIONS, OR WHATEVER YOU CALL THEM. THINGS THAT SHOULD BE ON TOP OF YOUR MIND IF YOU’RE RUNNING A BUSINESS, AND YOU’RE PLANNING ON KEEPING IT THAT WAY IN 2014.
VIEW ON 2014
@LAVAconsultSocial Business Partner
!
Wim Labie
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
SPOILER ALERTCHALLENGES
3
Shift
Content
Mobile
Location
Metrics
Visual
Champions
THE BIG SHIFTWatch your back. They’re coming.
Generation Y is all about being connected,being in sync.
flickr.com/photos/unique-uae/6279217586
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu 5
GENERATION Z
characteristics Maturists pre 1945
Baby Boomers 1945 - 1960
Generation X 1961 - 1980
Generation Y 1981 - 1995
Generation Z born after 1995
workforce % 3% 33% 35% 29% *in transit*
aspiration home job work-life balance freedom & flexibility security & stability
tech savvyness disconnected early adaptors digital immigrants digital natives technoholics
career attitude jobs last a lifetime organisational portfolio digital entrepreneurs career multitaskers
signature product car television personal computer smartphone & tablet google glass, 3D printing
communication media formal letters telephone email and text text or social media mobile device
communication preference face to face face to face text or email online and mobile facetime
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CONNECTED KIDZAre you st i l l th ink ing about b lock ing twit ter and facebook at work? I f so , you might be in for qu i te a surpr ise .
The next generat ion coming to work wi l l have used smart dev ices s ince k indergarten ( ! ) .
They wi l l be us ing better and faster technology at home then you ’ l l be ab le to prov ide at an enterpr ise leve l .
6
GENERATION Z
flickr.com/photos/nong_tukie/5476911025
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CONNECTED KIDZBy the t ime companies rea l ise what the next hot channel wi l l be , th is ‘generat ion z ’ wi l l a l ready have le f t for the next one .
Is your company env i ronment ready to host these new workers? Because these ‘generat ion z ’ employees are ba lanc ing work and l i fe in ways unseen before…
7
GENERATION Z
flickr.com/photos/nong_tukie/5476911025
CONTENT IS KINGBut context rules. Seriously.
twitter.com/Oreo/status/
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CONTENT IS KING, CONTEXT IS QUEEN.
9
CONTEXT
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CONTENT IS KING, CONTEXT IS QUEEN.
9
CONTEXT
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CONTENT IS KING, CONTEXT IS QUEEN.Admit i t . We’re a l l look ing for our next Oreo moment . Every marketeer wants to de l iver a great message , at exact ly the perfect moment . But , t ruth be to ld , those moments are rare .
That doesn’ t mean you shouldn’ t pay attent ion to deta i l . When your content matches the context i t ’s de l ivered in , you ’re h i t t ing the sweet spot .
Let ’s ca l l i t ‘dunking your content ’ f rom now on .
10
CONTEXT
twitter.com/Oreo/status/298246571718483968
MOBILEWill be the primary device.
People grab their smartphonesto find, to read, to buy.
flickr.com/photos/fx61/9243754644/sizes/o
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
REMEMBER THIS ONE?
12
NEW POPES
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
REMEMBER THIS ONE?
12
NEW POPES
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
IT WILL ONLY GET BETTERDon’t th ink . What ’s the f i rst th ing you touch in the morn ing?
Yep.
And i t ’s gett ing better.
2014 wi l l be the year of u l t ra-mobi le . Wearable technology. Smart c loth ing . Smart watches . Smart houses .
B iggest cha l lenge of a l l ? Make a l l those smart stuff ta lk to each other…
2014 wi l l need a un iversa l ‘smart standard ’.
13
MOBILE
revolv.com
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
BUT FIRST IT GETS WORSE.Therefore , in the mean t ime, start th ink ing f rom a mobi le perspect ive .
I f you don’ t f i t the smal l screen , you miss ha l f the chances of be ing seen at a l l…
And no , don’ t th ink about making another app for another dev ice . Instead of apps , reth ink your webs i te ground-up, mobi le f i rst .
Go respons ive .
14
MOBILE
LOCATION IS KEYAnd I’m not just talking about where you are.
I’m talking where you are, when it suits you, when you’re ready. Unintrusive.
estimote.com
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
WHY 4SQ WON’T DO THE TRICKThe prob lem with locat ion based apps , i s the fact that they ’ re… wel l… apps .
Today, people have to check in to get to spec ia ls , un lockables , promot ions .
2014 wi l l be the year of the beacon. S imply a l low your dev ice to connect with brands match ing your personal preferences .
The cha l lenge for brands wi l l be to f ind the r ight ba lance between market ing and bu l ly ing…
16
LOCATION
SOCIAL MONITORINGIs not an option.
Monitoring and social metrics will be a necessity. A requirement.
flickr.com/photos/salesforce/8007331874/sizes/o/
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
MONITORING REQUIRED.I mean, rea l ly. D id you th ink soc ia l media st i l l runs on gut fee l ings?
You can’ t even beg in to count the numerous dashboards ex ist ing on l ine and standalone .
They a l l focus on too many metr ics , and too l i t t le ins ights .
2014 wi l l be the year of st rategy. Companies wi l l need to f ind a way to interpret b ig data inte l l igent ly.
Keep ing i t s imple and stup id .
18
METRICS
arandomjog.com/2011/08/keep-it-simple-stupid
VISUAL2014 will be remembered as the Instayear. Content will be futile without compelling graphics, stunning visuals, images that tell stories.
flickr.com/photos/mohistory/6893338290/sizes/l/
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
ONE PICTURE. THOUSAND WORDS.Soc ia l updates , go ing v i ra l , te l l ing a story, be compel l ing , c reat ive , innovat ive , … i t a l l requ i res the same th ing .
Great , s tunning v isua ls .
I f you want to be not iced in 2014, you ’ l l need to be v isua l . Stand out .
A word of adv ice? De lete those stock p ictures , and h i re a pro . Someone who can take p ictures without us ing a smartphone ; - )
20
STORYTELLING
flickr.com/photos/brunocorrea/3953360731
EMPLOYEE ADVOCACYMarketing isn’t your sole window to the world anymore. Neither is sales. Every single employee is an ambassador of your brand.
Which means you have to lead by education on top of example.
marcos.kirsch.mx/wp-content/uploads/2011/09
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
CHERISH THE GOLDEN OLDIES.Forget soc ia l media . Th ink soc ia l bus iness .
I t ’s a p i ty spending tons on great copy, v isua ls and v i ra ls , i f ha l f of your staff doesn’ t know how to use Facebook .
Don’ t on ly Lead by Example . Lead by Educat ion . Both would be even better…
Make sure you spend enough t ime to educate a l l of your staff to get the best out of soc ia l media too ls .
I repeat . Lead by Educat ion .
22
AMBASSADORS
flickr.com/photos/jodhpurs-breeches/5245428280
LAVA consult Social Business Partner
Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
generation z comes with
built-in connectivity.
!be prepared
content is king, but
context is queen.
!dunk your content
mobile will be the primary device
people will use to find, read and buy.
!be responsive
location based notifications based
on personal preferences
!unintrusive
social monitoring & social metrics
is a requirement, not an option…
!big data, kiss edition
23
2014 CHALLENGESIN CONCLUSION
you’ll need stunning, compelling visuals
to stand out from the crowd.
!visual storytelling
every single employee will need to act as an
ambassador for your brand.
!lead by education
LAVA consult Social Business Partner
HAPPY NEW YEAR !
LAVA consult Social Business Partner
LAVA consult Social Business Partner
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