Post on 19-Jan-2017
1. YOU’RE USING SOCIAL MEDIA LIKE A
ROBOT.Social Media is about
conversation and engagement. Unless you use it that way…
it will NEVER work
2. THE ENTIRE CHURCH
MARKETING BUDGET IS
SPENT ON “SNAIL MAIL”
If your church has a $5,000 marketing budget and nearly
every penny goes to a community mailer twice a
year, you are missing out on so many great opportunities.
3. THE “MARKETING GUY” ONLY WORKS 9-5
With the incredible growth in social media over the last few years, I think we can all agree that your marketing cannot just be during office hours.
4. YOU’RE IGNORING BASIC ANALYTICSAnalytics are everywhere. For nearly every platform you use. We are no longer in the era of pastors telling us what their gut feeling says about marketing techniques.
5. THE YELLOW PAGE SALES GUY IS ON
YOUR SPEED DIAL
It’s 2015. The only time I even see a phone book is when that annoying guy comes to throw
one on my doorstep. If you think anyone uses the yellow pages for anything other than a doorstop you are simply kidding yourself.
6. YOU ARE A RE-
BRANDING ADDICT.
Constantly re-branding in our digital world, can often carry
more risk than reward. If people are struggling to understand the
value of your church or ministry it is most likely a strategy problem
and not a color scheme one.
7. YOUR MARKETING
BUDGET IS SET IN STONE AND LOCKED IN A VAULT UNDER THE SANCTUARY
If you have a budget for marketing but it is not fluid you are going to struggle. With new
platforms and technologies popping up all the time your marketing budget must be flexible and easy to change.
FOR MORE ABOUT SOCIAL AND CHURCH MEDIA
Check Out www.joshblankenship.me