Post on 24-Sep-2020
7. Print Advertisements
7. PrInT ADVErTISEMEnTS
7.1
Visual Identity System Guidelines | Print Advertisements 7.1
OVERVIEWApplication Principles
The Tangram Banner should feature prominently in all print advertisements. Depending on the entity type, each advert template features the Tangram Banner in a different configuration.
The following pages show examples of how the different templates are used.
SChOOL ADVErTISEMEnTS
ThEMATIC CLUSTEr ADVErTISEMEnTS
PrOGrAMME ADVErTISEMEnTS
PrOGrAMMATIC COrE ADVErTISEMEnTS
InSTITUTE/CEnTrE/LAB ADVErTISEMEnTS
DUAL-BrAnDInG ADVErTISEMEnTS
7.2
Visual Identity System Guidelines | Print Advertisements 7.2.1
SCHOOLS1. Full Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Supporting Text or Proposition Line: Trade Gothic Medium10pts/12ptsSentence Case
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES SCHOOL OF
SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.
Join us and be the change you wish to see in the world.
www.socsc.smu.edu.sg
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
SCHOOL OF SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
SCHOOL OF SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
Join us and be the change you wish to see in the world.
www.socsc.smu.edu.sg
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
NAMEOF SCHOOL
Supporting Text or Proposition Line
2
1
*
MINIMUM CONTENT AREA
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.2
Visual Identity System Guidelines | Print Advertisements 7.2.2
SCHOOLS2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Supporting Text or Proposition Line: Trade Gothic Medium10pts/12ptsSentence Case
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAMEOF SCHOOL
Supporting Text or Proposition Line
Join us and be the change you wish to see in the world.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
SCHOOL OF SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
www.socsc.smu.edu.sg
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
SCHOOL OF SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.
Join us and be the change you wish to see in the world. SCHOOL OF
SOCIAL SCIENCES
A holistic mindset to tackle the
complexities of today
www.socsc.smu.edu.sg
IMAGE AREA
2
1
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.2
Visual Identity System Guidelines | Print Advertisements 7.2.3
SCHOOLS3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Supporting Text or Proposition Line: Trade Gothic Medium10pts/12ptsSentence Case
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
www.icity.smu.edu.sg/
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore aliquam erat volutpat.
Join us and be the change you wish to see in the world.SCHOOL OF
SOCIAL SCIENCES
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
SCHOOL OF SOCIAL SCIENCES
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
www.icity.smu.edu.sg/
SCHOOL OF SOCIAL SCIENCES
Join us and be the change you wish to see in the world.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
NAMEOF SCHOOL
2
1
*MINIMUM CONTENT AREA
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.2
Visual Identity System Guidelines | Print Advertisements 7.2.4
SCHOOLS4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 28pts/10ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAME OF SCHOOL
SCHOOL OF SOCIAL SCIENCES
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Join us and be the change you wish to see in the world.SCHOOL OF
SOCIAL SCIENCES
www.socsc.smu.edu.sg
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
VERSATILE, TACKLING SOCIETY’S COMPLEXITIES
Join us and be the change you wish to see in the world.
www.socsc.smu.edu.sg
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
SCHOOL OF SOCIAL SCIENCES
IMAGE AREA
2
1
WIThOUT BODYCOPY
WITh BODYCOPY
MAXIMUM CONTENT AREA
MINIMUM CONTENT AREA
EXTENDABLE
*
7.3
Visual Identity System Guidelines | Print Advertisements 7.3.1
INSTITUTES/CENTRES/LABS1. Full Page
WIThOUT BODYCOPY
WITh BODYCOPY
TCS-ICITY LAB
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
SCHOOL OF INFORMATION
SYSTEMS
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.
TCS-ICITY LAB
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
SCHOOL OF INFORMATION
SYSTEMS
TCS-ICITY LAB
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
SCHOOL OF INFORMATION
SYSTEMS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 214pts/16ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
2
3
1
*
*MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
IMAGE AREA
EXTENDABLE
7.3
Visual Identity System Guidelines | Print Advertisements 7.3.2
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
INSTITUTES/CENTRES/LABS2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 214pts/16ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
TCS-ICITY LAB
SCHOOL OF INFORMATION
SYSTEMSLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.
TCS-ICITY LAB
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
TCS-ICITY LAB
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
IMAGE AREA
2
1
*
3
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.3
Visual Identity System Guidelines | Print Advertisements 7.3.3
INSTITUTES/CENTRES/LABS3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 28pts/10ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 29pts/11ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
TCS-ICITY LAB
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
TCS-ICITY LAB
SCHOOL OF INFORMATION
SYSTEMSwww.icity.smu.edu.sg/
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore aliquam erat volutpat.
Leveraging the strength of information technologies
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“TCS-ICITY LAB
www.icity.smu.edu.sg/
SCHOOL OF INFORMATION
SYSTEMS
Leveraging the strength of information technologies and iCity Research.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
2
3
1
*
*MINIMUM CONTENT AREA
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.3
Visual Identity System Guidelines | Print Advertisements 7.3.4
INSTITUTES/CENTRES/LABS4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 28pts/10ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 29pts/11ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SCHOOL OF NAME
NAME OF INSTITUTE/CENTRE/
LAB
TCS-ICITY LAB
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
TCS-ICITY LAB
www.icity.smu.edu.sg/
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Leveraging the strength of information technologies and iCity Research.
TCS-ICITY LAB
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
SCHOOL OF INFORMATION
SYSTEMS
THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”
“
2
1
3
*
WIThOUT BODYCOPY
WITh BODYCOPY
MINIMUM CONTENT AREA
*
IMAGE AREA
MAXIMUM CONTENT AREAEXTENDABLE
7.4
Visual Identity System Guidelines | Print Advertisements 7.4.1
INSTITUTES/CENTRES/LABS WITH CO-BRANDING1. Full Page
WIThOUT BODYCOPY
WITh BODYCOPY
BRINGING SMART NATION ANALYTICS TO LIFE
Research Centrefor Living Analytics
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
Research Centrefor Living Analytics
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Leveraging the strength of information technologies and iCity Research.
www.business.smu.edu.sg/mba
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
Research Centrefor Living Analytics
SCHOOL OF INFORMATION
SYSTEMS
Leveraging the strength of information technologies and iCity Research.
www.business.smu.edu.sg/mba
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 214pts/16ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
2
1
4
*
*MINIMUM CONTENT AREA
3
MAXIMUM CONTENT AREA
IMAGE AREA
EXTENDABLE
7.4
Visual Identity System Guidelines | Print Advertisements 7.4.2
INSTITUTES/CENTRES/LABS WITH CO-BRANDING2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 214pts/16ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
RESEARCH CENTRE
FOR LIVING ANALYTICS
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
BRINGING SMART NATION ANALYTICS TO LIFE
RESEARCH CENTRE
FOR LIVING ANALYTICS
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Leveraging the strength of information technologies and iCity Research.
www.business.smu.edu.sg/mba
SCHOOL OF INFORMATION
SYSTEMS
Leveraging the strength of information technologies and iCity Research.
www.business.smu.edu.sg/mba
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velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
RESEARCH CENTRE
FOR LIVING ANALYTICS
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
IMAGE AREA
2
1
*
3
4
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.4
Visual Identity System Guidelines | Print Advertisements 7.4.3
INSTITUTES/CENTRES/LABS WITH CO-BRANDING3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 28pts/10ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 29pts/11ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
BRINGING SMART NATION ANALYTICS TO LIFE SCHOOL OF
INFORMATIONSYSTEMS
RESEARCH CENTRE
FOR LIVING ANALYTICS
BRINGING SMART NATION ANALYTICS TO LIFE
SCHOOL OF INFORMATION
SYSTEMS
RESEARCH CENTRE
FOR LIVING ANALYTICS
www.icity.smu.edu.sg/
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Leveraging the strength of information technologies
BRINGING SMART NATION ANALYTICS TO LIFE
www.icity.smu.edu.sg/
SCHOOL OF INFORMATION
SYSTEMS
Leveraging the strength of information technologies and iCity Research.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
RESEARCH CENTRE
FOR LIVING ANALYTICS
NAME OF INSTITUTE/CENTRE/
LAB
NAMEOF SCHOOL
2
3
1
*
*MINIMUM CONTENT AREA
4
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.4
Visual Identity System Guidelines | Print Advertisements 7.4.4
INSTITUTES/CENTRES/LABS WITH CO-BRANDING4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 28pts/10ptsAll Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 29pts/11ptsAll Capitals
Content: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
NAMEOF SCHOOL
NAME OF INSTITUTE/CENTRE/
LAB
BRINGING SMART NATION ANALYTICS TO LIFE
RESEARCH CENTRE
FOR LIVING ANALYTICS
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
RESEARCH CENTRE
FOR LIVING ANALYTICS
SCHOOL OF INFORMATION
SYSTEMSwww.icity.smu.edu.sg/
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Leveraging the strength of information technologies and iCity Research.
RESEARCH CENTRE
FOR LIVING ANALYTICS
Leveraging the strength of information technologies and iCity Research.
www.icity.smu.edu.sg/
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Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
SCHOOL OF INFORMATION
SYSTEMS
BRINGING SMART NATION ANALYTICS TO LIFE
IMAGE AREA
2
1
*
3
*
WIThOUT BODYCOPY
WITh BODYCOPY
MAXIMUM CONTENT AREA
MINIMUM CONTENT AREA
EXTENDABLE
4
7.5
Visual Identity System Guidelines | Print Advertisements 7.5.1
PROGRAMMES1. Full Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMESchool names must be inserted in the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEFor department-led programmes, department names must be indicated at the top left corner of the page or content area.
COLOUrAreas marked with * must be set in the respective School colours for school-led programmes or SMU Blue for department-led programmes.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 10pts/14ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 14pts/16ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
WIThOUT BODYCOPY
WITh BODYCOPY
MASTERS
Typically, most of our students have startups to run before they get to class
LEE KONG CHIAN SCHOOL OF BUSINESS
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Master of Business Administration (MBA)
www.business.smu.edu.sg/mba
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
Typically, most of our students have startups to run before they get to class
PROG TYPESECOND LINE
NAMEOF SCHOOL
2
3
1
*MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
Understanding of your role as a director and how to serve the firm more effectively
EXECUTIVE DEVELOPMENT
PROFESSIONAL
Understanding of your role as a director and how to serve the firm more effectively
PROFESSIONAL
www.exd.smu.edu.sg/public-programmes/executive-skills-board-members-challenging-times
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Executive Skills for Board Members in Challenging Times
EXECUTIVE DEVELOPMENT
4
4
IMAGE AREA
EXTENDABLE
7.5
Visual Identity System Guidelines | Print Advertisements 7.5.2
PROGRAMMES2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMESchool names must be inserted in the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEFor department-led programmes, department names must be indicated at the top left corner of the page or content area.
COLOUrAreas marked with * must be set in the respective School colours for school-led programmes or SMU Blue for department-led programmes.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 10pts/14ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 14pts/16ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
PROG TYPESECOND LINE
NAMEOF SCHOOL
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
Typically, most of our students have startups to run before they get to class
Typically, most of our students have startups to run before they get to class
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit.
Master of Business Administration (MBA)
www.business.smu.edu.sg/mba
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
IMAGE AREA
2
1
*
3
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
EXTENDABLE
4
4
Understanding of your role as a director and how to serve the firm more effectively
PROFESIONAL
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
www.exd.smu.edu.sg/public-programmes/executive-skills-board-members-challenging-times
Executive Skills for Board Members in Challenging TimesEXECUTIVE DEVELOPMENT
7.5
Visual Identity System Guidelines | Print Advertisements 7.5.3
PROGRAMMES3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMESchool names must be inserted in the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEFor department-led programmes, department names must be indicated at the top left corner of the page or content area.
COLOUrAreas marked with * must be set in the respective School colours for school-led programmes or SMU Blue for department-led programmes.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 8pts/10ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 9pts/11ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
WIThOUT BODYCOPY
WITh BODYCOPY
Typically, most of our students have startups to run before they get to class
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
Typically, most of our students have startups to run before they get to class
www.icity.smu.edu.sg/
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Master of Business Administration (MBA)
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
NAMEOF SCHOOL
PROG TYPESECOND LINE
2
3
1
*MINIMUM CONTENT AREA
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
4
4
www.exd.smu.edu.sg/public-programmes/executive-skills-board-members-challenging-times
Executive Skills for Board Members in Challenging TimesLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
PROFESSIONAL
Understanding of your role as a director and how to serve the firm more effectively
EXECUTIVE DEVELOPMENT
7.5
Visual Identity System Guidelines | Print Advertisements 7.5.4
PROGRAMMES4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMESchool names must be inserted in the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEFor department-led programmes, department names must be indicated at the top left corner of the page or content area.
COLOUrAreas marked with * must be set in the respective School colours for school-led programmes or SMU Blue for department-led programmes.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 8pts/10ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 9pts/11ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
NAMEOF SCHOOL
PROG TYPESECOND LINE
Typically, most of our students have startups to run before they get to class
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESS
Typically, most of our students have startups to run before they get to class
MASTERS
LEE KONG CHIAN SCHOOL OF BUSINESSwww.business.smu.edu.sg/mba
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Master of Business Administration (MBA)
2
1
3
WIThOUT BODYCOPY
WITh BODYCOPY
MINIMUM CONTENT AREA
*
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
4
4
Executive Skills for Board Members in Challenging Times
www.exd.smu.edu.sg/public-programmes/executive-skills-board-members-challenging-times
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
PROFESSIONAL
EXECUTIVE DEVELOPMENT
Understanding of your role as a directorand how to serve the firm more effectively
7.6
Visual Identity System Guidelines | Print Advertisements 7.6.1
PROGRAMMES WITH CO-BRANDING1. Full Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEDepartment names must be indicated at the top left corner of the page or content area.
5) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in either a School colour or SMU Blue.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 10pts/14ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 14pts/16ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
WIThOUT BODYCOPY
WITh BODYCOPY
A practical edge for a future in Law
SCHOOL OF LAW
MASTERS
A practical edge for a future in Law
SCHOOL OF LAW
MASTERS
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Dual LLM in Commercial Law
www.law.smu.edu.sg/dualllm-singapore-london
PROG TYPESECOND LINE
NAMEOF SCHOOL
2
1
*MINIMUM CONTENT AREA
5
3
MAXIMUM CONTENT AREA
IMAGE AREA
EXTENDABLE
4
4
Understanding different perspectives in the vast arena of infrastructure
Asia Leaders Programme in Infrastructure Excellence
www.exd.smu.edu.sg/public-programmes/asia-leaders-programme-infrastructure-excellence-alpine
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
PROFESSIONAL
EXECUTIVE DEVELOPMENT
7.6
Visual Identity System Guidelines | Print Advertisements 7.6.2
PROGRAMMES WITH CO-BRANDING2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEDepartment names must be indicated at the top left corner of the page or content area.
5) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in either a School colour or SMU Blue.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 10pts/14ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 14pts/16ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
PROG TYPESECOND LINE
NAMEOF SCHOOL
MASTERS
SCHOOL OF LAW
A practical edge for a future in Law
A practical edge for a future in Law
Dual LLM in Commercial Law
www.law.smu.edu.sg/dualllm-singapore-london
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit.
MASTERS
SCHOOL OF LAW
2
1
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
3
5
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
4
4
PROFESSIONAL
Understanding different perspectives in the vast arena of infrastructure
www.exd.smu.edu.sg/public-programmes/asia-leaders-programme-infrastructure-excellence-alpine
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velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Asia Leaders Programme in Infrastructure Excellence EXECUTIVE DEVELOPMENT
7.6
Visual Identity System Guidelines | Print Advertisements 7.6.3
PROGRAMMES WITH CO-BRANDING3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEDepartment names must be indicated at the top left corner of the page or content area.
5) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in either a School colour or SMU Blue.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 8pts/10ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 9pts/11ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
WIThOUT BODYCOPY
WITh BODYCOPY
A practical edge for a future in Law
SCHOOL OF LAW
MASTERS
A practical edge for a future in Law
www.law.smu.edu.sg/dualllm-singapore-london
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore aliquam erat volutpat.
Dual LLM in Commercial LawSCHOOL OF
LAW
MASTERS
NAMEOF SCHOOL
PROG TYPESECOND LINE
2
1
*MINIMUM CONTENT AREA
3
5
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
4
4
Understanding different perspectives in the vast arena of infrastructure
www.exd.smu.edu.sg/public-programmes/asia-leaders-programme-infrastructure-excellence-alpine
Asia Leaders Programme in Infrastructure Excellence
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
PROFESSIONAL
7.6
Visual Identity System Guidelines | Print Advertisements 7.6.4
PROGRAMMES WITH CO-BRANDING4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) DEPArTMEnT nAMEDepartment names must be indicated at the top left corner of the page or content area.
5) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in either a School colour or SMU Blue.
TYPESETTInGSchool name: Trade Gothic Bold No. 2, 8pts/10ptsAll Capitals
Programmatic Core: Trade Gothic Medium, 9pts/11ptsAll Capitals
Department name: Trade Gothic Bold No. 2, All Capitals
Content: Trade GothicMinimum size: 10pts
NAMEOF SCHOOL
PROG TYPESECOND LINE
A practical edge for a future in Law
SCHOOL OF LAW
MASTERS
A practical edge for a future in Law
SCHOOL OF LAW
www.law.smu.edu.sg/dualllm-singapore-london
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Dual LLM in Commercial Law
MASTERS
IMAGE AREA
2
1
WIThOUT BODYCOPY
WITh BODYCOPY
MAXIMUM CONTENT AREA
MINIMUM CONTENT AREA
EXTENDABLE
*
3
5
4
4
PROFESSIONAL
www.exd.smu.edu.sg/public-programmes/asia-leaders-programme-infrastructure-excellence-alpine
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Understanding different perspectives in the vast arena of infrastructure
Asia Leaders Programme in Infrastructure Excellence EXECUTIVE DEVELOPMENT
7.7
Visual Identity System Guidelines | Print Advertisements 7.7.1
PROGRAMMATIC CORE1. Full Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE InDICATOrThe position for the Programmatic Core Indicator is fixed.
COLOUrAreas marked with * must be set in SMU Blue.
Areas that appear in gold must be in SMU Gold.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
A new generation of leaders shaping a better world
Research Degrees
A new generation of leaders shaping a better world
Research Degrees
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Research Excellence across Management, Social Sciences & Computing
www.business.smu.edu.sg/mba
Research Excellence across Management, Social Sciences & Computing
www.business.smu.edu.sg/mba
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
A new generation of leaders shaping a better world
Research Degrees
1
MINIMUM CONTENT AREA
2
*
MAXIMUM CONTENT AREA
IMAGE AREA
EXTENDABLE
Visual Identity System Guidelines | Print Advertisements 7.7.2
PROGRAMMATIC CORE2. Half Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE InDICATOrThe position for the Programmatic Core Indicator is fixed.
COLOUrAreas marked with * must be set in SMU Blue.
Areas that appear in gold must be in SMU Gold.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
A new generation of leaders shaping a better world
Research Degrees Research Degrees
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit.
Research Excellence across Management, Social Sciences & Computing
www.business.smu.edu.sg/mba
A new generation of leaders shaping a better world
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Research Excellence across Management, Social Sciences & Computing
www.business.smu.edu.sg/mba
A new generation of leaders shaping a better world
Research Degrees
IMAGE AREA
1
2
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.7
Visual Identity System Guidelines | Print Advertisements 7.7.3
PROGRAMMATIC CORE3. Quarter Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE InDICATOrThe position for the Programmatic Core Indicator is fixed.
COLOUrAreas marked with * must be set in SMU Blue.
Areas that appear in gold must be in SMU Gold.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
A new generation of leaders shaping a better world
Research Degrees
www.icity.smu.edu.sg/
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore aliquam erat volutpat.
Master of Business Administration (MBA)
Research Degrees
A new generation of leaders shaping a better world
A new generation of leaders shaping a better world
www.icity.smu.edu.sg/
Master of Business Administration (MBA) Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
Research Degrees
3
1
MINIMUM CONTENT AREA
*
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.7
Visual Identity System Guidelines | Print Advertisements 7.7.4
PROGRAMMATIC CORE4. Strip
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE InDICATOrThe position for the Programmatic Core Indicator is fixed.
COLOUrAreas marked with * must be set in SMU Blue.
Areas that appear in gold must be in SMU Gold.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
A new generation of leaders shaping a better world
Research Degrees
A new generation of leaders shaping a better world
Research Degrees
www.business.smu.edu.sg/mba
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Master of Business Administration (MBA)
A new generation of leaders shaping a better world
Research Excellence across Management, Social Sciences & Computing
www.business.smu.edu.sg/mba
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Research Degrees
2
1
3
*
WIThOUT BODYCOPY
WITh BODYCOPY
MAXIMUM CONTENT AREA
MINIMUM CONTENT AREA
IMAGE AREA
EXTENDABLE
7.7
7.8
Visual Identity System Guidelines | Print Advertisements 7.8.1
THEMATIC CLUSTERS1. Full Page
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective theme colours.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
WIThOUT BODYCOPY
WITh BODYCOPY
2
1
*
MAXIMUM CONTENT AREA
MINIMUM CONTENT AREA
As the garden grows, so does the gardenerGERTRUDE JEKYLL
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.www.smu.edu.sg
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.
www.socsc.smu.edu.sg
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
GREEN
IMAGE AREA
EXTENDABLE
Visual Identity System Guidelines | Print Advertisements 7.8.2
2. Half Page
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in consequat nulla facilisis at vero eros et accumsan et iusto odio.
www.smu.edu.sg
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.www.smu.edu.sg
GREEN
IMAGE AREA
2
1
*
WIThOUT BODYCOPY WITh BODYCOPY
MINIMUM CONTENT AREA
THEMATIC CLUSTERS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective theme colours.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
MAXIMUM CONTENT AREA
EXTENDABLE
7.8
Visual Identity System Guidelines | Print Advertisements 7.8.3
3. Quarter Page
WIThOUT BODYCOPY
WITh BODYCOPY
As the garden grows, so does the gardenerGERTRUDE JEKYLL
www.smu.edu.sg/
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning. GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
www.smu.edu.sg/
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.
GREEN2
1
*MINIMUM CONTENT AREA
THEMATIC CLUSTERS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective theme colours.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
IMAGE AREA
MAXIMUM CONTENT AREA
EXTENDABLE
7.8
Visual Identity System Guidelines | Print Advertisements 7.8.4
4. Strip
As the garden grows, so does the gardenerGERTRUDE JEKYLL
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.
www.smu.edu.sg
GREEN
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.
www.smu.edu.sg
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.
GREEN
2
1
WIThOUT BODYCOPY
WITh BODYCOPY
MINIMUM CONTENT AREA
*
THEMATIC CLUSTERS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective theme colours.
TYPESETTInGContent: Trade GothicMinimum size: 10pts
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
IMAGE AREA
MAXIMUM CONTENT AREAEXTENDABLE
7.8