Post on 23-Aug-2014
description
7 Motivating Quotes
that Sum Up
Event Marketing
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1.
– Don Draper Image credit: themaude.com
get to the of what
attendees think
& give them
a chance to
weigh in!
Start the dialogue about your
brand through crowdsourcing—
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Include:
And use a
social media
content
strategy to stay top-of-mind
Live
product
demos
Unbiased
product
reviews
Real-life
case
studies
& nurture
dissatisfied
customers!
Testimonials
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2.
– Joan Harris Image credit: portable.tv
the needs of
your target
audience &
potential
customers
Proactively anticipate
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3.
“If you can’t tell the difference
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between which
part’s the idea
and which part’s
the execution of
the idea,
you’re of no use to me.”
– Peggy Olson
Understanding the
difference between
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concept & execution is at the core of an event
marketer’s discipline.
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Creativity &
an idea spark
can only get
you so far…
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You need to
ask more
questions…
What is your brand’s core
differentiator?
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What aspects of
your messaging
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that differentiator
and position?
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Image credit: blogs.psychcentral.com
Where is the bar set?
Psst…
if the bar is
here, you have
to raise it!
Keep informed
and stay hungry!
What do your competitors’ booths look like?
4.
– Don Draper Image credit: madmen.wikia.com
Make it
simple, but significant.
Your event programs
don’t always have to re-
invent the wheel
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Image credit: thestrengthsfoundation.org
And they
don’t need
to be overly
complex!
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You can still
stand out from the crowd with a simple idea
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Tap into the interests
and motivations
of your audience
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Think about their
care-abouts… & how the idea
supports your
brand story
5.
That’s life…one
minute you’re on
top of the world,
the next minute some secretary’s
running you over
with a lawnmower.
– Joan Harris Image graphis.com
From trade
shows to
corporate
summits, event
marketing can
be summed up
in 3 words
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Think
ahead for
potential
blind spots
Missing
booth
elements
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Larger
than
anticipated
crowds
Staffing
issues
6.
“Our worst
fears lie in anticipation.”
– Don Draper Image credit: huffingtonpost.com
Image credit: designwebkit.com
Without a doubt, the worst
anxiety event marketers have is
the anticipation leading up to
the event
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Ensure you have
a strong strategy
where you’re
confident in your
success
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but be aware
there will
always be
opportunities
for improvement
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Although you can take steps to
increase your chances for success,
event marketing
isn’t always an
exact science
7.
“I keep going to a lot of places
and ending up
somewhere I’ve already been.”
– Don Draper Image credit: harrysnotes.com
Event profs strive to avoid the same
old-same old, amplify key messages,
& cut through the clutter
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Use personalization
& make your
experience unique
to each attendee!
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Jillian Axtell Communications & Social Media Manager
About The Author
Connect with me!
@JillianTalks
/jlaxtell