Post on 12-May-2015
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7 Ingredients to Search optimisationwith Joomla
Wednesday, 15 May 13
I Produce a Weekly Podcast - http://joomlabe.atAbout Joomla
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Subscribe - search for “Joomla”Itunes, stiTcher, RSS, SoundCloud, @joomlabeat, fb.com/joomlabeat
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1. Domain NamesAh ha! The perfect base!
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Old Domain NamesDomain age! Trust comes with Age
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Keyword Rich Domain NamesHelp enrich your search results, add stuff into the base!
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Use FlippaBuy old domains with age and authority
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2. Title TagFirst thing to Look at
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Keyword InclusiveUse appropriate Keywords, make it obvious
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Don’t Over Do It!Keep it human and readable, too much ruins the base
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Limited to 70 CharactersLooks do matter
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Control your Titles in your Articles1 way
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Control your Titles in your MenusYep! menu manager controls your title tags
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3. Meta tagsDescriptions, Keywords, Canonical URL, Open Graph Tags
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DescriptionGood relevant descriptions to create click throughs
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Limited Description LengthLooks do matter!
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Add descriptions to all contentOptimise all content as you write it
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Override Descriptions in the menuMenu Manager can control descriptions
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Global DescriptionDon’t bother with this!
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KeywordsNot important
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Keywordsbut good to keep you focused
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Global KeywordsDon’t worry about this
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CANONICAL URLsGet rid of those pesky Duplicate content issues
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Many ways to display Content in JoomlaTell Joomla Which one is right
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Use Joomla 3.1+built in CANONICAL URLs
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SH404SEFbuilt in cananical URLs, and more!
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RSSEObuilt in cananical URLs since Joomla 1.5
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4. Heading TagsUse them and use them right
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Order your headingsH1, h2, h3, h4, h5, h6
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Don’t jump LevelsH1->h3->h6
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Keyword Rich HeadingsAlso keep them relevant
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5. Search Engine Friendly URLsKeyword friendly
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Keywords in your URLsUse Relevant keywords
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Optimise your ALIAS - Categories Menus, Categories and Articles
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Optimise your ALIAS - ArticlesMenus, Categories and Articles
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Optimise your ALIAS - MenusMenus, Categories and Articles
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SH404SEFBuilt in SEF URL controls and Optimisation
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RSSEOBuilt in SEF controls and customisation
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6. BreadcrumbsThe trails! Where did this pizza come from?
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Look At What Google Does to StructureNavigate by breadcrumbs
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Organise your ContentGood categorisation, breadcrumb trails
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7. Content Content ContentGood is desirable, rich content that is engaging, sticky and sharable
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Most importantGood content can STILL rank even with bad SEO. Worship the content
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Good content is stickyLast a long time
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Good content is sharableWrite stuff that people will share over and over again. Make
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Part 1 - Over! Question Time
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MicrodataThe HTML Schema that everyone forgets
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What is Microdata?Schema for Defining content on a page
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Page of data into meaningful chunksWhat slice is what
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Why Microdata?We understand content, search engines don’t
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Search is changingSiri one day will use microdata
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Google GlassesSearching for snippets of information
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Examples of Microdata?Recipes, movie session times, books, videos, reviews, locations
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Examples of Microdata?Recipes, movie session times, books, videos, reviews, locations
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How to Dance with Microdatahttp://schema.org/docs/full.html
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<div> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>
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<div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>
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<div itemscope itemtype ="http://schema.org/Movie">
<h1 itemprop="name">Avatar</h1>
<span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span>
<span itemprop="genre">Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a>
</div>
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Special Formatting RulesRules for Microdata
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YYYY-MM-DD format<time datetime="2011-04-01">04/01/11</time>
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hh:mm or hh:mm:ss<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>
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Canonical References<div itemscope itemtype="http://schema.org/Book"> <span itemprop="name">The Catcher in the Rye</span>— by <span itemprop="author">J.D. Salinger</a> Here is the book's <a itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</a>.</div>
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How to with JoomlaMicrodata overrides
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Override EverythingEverything! Should be in core templates
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Learn more about Microdatajoomlabe.at/microdata
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Questions?
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Google Patent AuthorRank ?!?!?What are they up to?
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Author RankContributor to the king
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Gives Google+ meaningNow I have to use Google+
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Link buildingNot like the old days
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Panda update, Penguin UpdatesStop the spam, stop the fake content
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Content is kingMore importance on content
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Pagerankthe old contributing factor
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Author Rank X Page Rank = AuthorPageRankRewarding content writers of good content and good websites
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build social profilesto build up author rank!
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Build your Author rankBuild up your authority
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More reason to writefor the joomla magazine
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Questions?
Follow me@astroboysoup@joomlabeatjoomlabe.at
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