7 HARSH REALITIES IN SOCIAL MEDIA

Hi, my name is Bart.

I work at webagency Netlash.

... and a few other companies:

You may remember me from such presentations as:

- 10 tips for starting entrepreneurs- How to score big in Google- Old Media vs. New Media

http://slideshare.net/netlash

7 HARSH REALITIES IN SOCIAL MEDIA6/3/2010, Barcamp Antwerp

Social Media !Saviour of the universe.

(insert tune: Flash Gordon - Queen)

THAT AIN’T GONNA HAPPEN.

I have bad news for you:

I have bad news for you:Social Media will not save your business.

1. Nobody reads your blog

1. Nobody reads your blog

‣ You need valuable content.

‣ Audience builds up over time.

‣ Connections on other blogs.

‣ Conversation on your blog.

1. Nobody reads your blog

2. Your Twitterstream is boring

2. Your Twitterstream is boring

‣ You need valuable content.

‣ Audience builds up over time.

‣ Right mix between links, vision, personal.

‣ Conversation!

2. Your Twitterstream is boring

3. Your Facebook fan page will be empty

3. Your Facebook fan page will be empty

Every entrepreneurat every start-up

If we can get 0,1% of the Chinese market, we will be rich!

Every marketeerin Belgium

There are 3 million Belgian profileson Facebook!

‣ Lots of profiles on Facebook doesn’t equal lots

of fans for your page.

‣ You need traffic...

‣ You need valuable content.

‣ Conversation!

3. Your Facebook fan page will be empty

4. Your new social network site will not be used

Build it and they will come.

LOL

Build it and they will come.

(Not going to happen.)

4. Your social network site will not be used

‣ You need valuable content.

‣ Audience builds up over time.

‣ You need traffic!

‣ Community management is important.

4. Your social network site will not be used

5. Your Great Idea will not go viral

5. Your Great Idea will not go viral

Step 1.We have aGreat Idea!

Step 1.We have aGreat Idea!

Step 2.Social Media Magic

happens here.

Step 1.We have aGreat Idea!

Step 2.Social Media Magic

happens here.

Step 3.The Idea

goes viral!

Step 1.We have aGreat Idea!

Step 2.Social Media Magic

happens here.

Step 3.The Idea

goes viral!

‣ You need valuable content.

‣ Audience builds up over time.

‣ You need traffic!

‣ Think twice about your idea...

5. Your Great Idea will not go viral

6. Your Users will not Generate Content

6. Your Users will not Generate Content

‣ Make it easy.

‣ Make sure there’s enough ROI!

‣ Why would they do it for you, if they can do it

for themselves?

‣ Engagement, personal appeal.

6. Your Users will not Generate Content

7. Your employees will not help

7. Your employees will not help

‣ You can mobilise your employees... once.

‣ It needs to be in someones job description.

‣ Needs time and resources.

‣ Needs expertise.

7. Your employees will not help

Time to come to a conclusion.

Social Media works

Social Media works, but...

‣ quality content

‣ time

‣ engagement

‣ resources

‣ expertise

Social Media works, but... it needs

It just takes hard work.

It’s not free!

QUESTIONS?

twitter.com/netlashbart@netlash.comwww.netlash.com