7 HABITS OF HIGHLY EFFECTIVE TRAVEL ENTREPRENEURS Presented by Meredith Hill.

Post on 24-Jan-2016

214 views 0 download

Tags:

Transcript of 7 HABITS OF HIGHLY EFFECTIVE TRAVEL ENTREPRENEURS Presented by Meredith Hill.

7 Habits of Highly Effective Travel Entrepreneurs

Presented by Meredith Hill

Shift What?

• Your Focus• Your Expectations

Seeing is Believing?

“What is” Dictates Emotions

Dictate Your Emotions and let what you want find you!

OR

Do You Operate Under:

Let’s Look at Something You ALL Can Relate to

And How About This?

“The reason you don’t have what you want is because you are looking where it isn’t instead of feeling where it is.”

It’s Not About Action.It’s About Emotion

What emotional environment are

you creating?

Shift What?

• Your Focus• Your Expectations

This is How I Feel About Being in the

Travel Industry

•$1.3 Trillion Every Year•$3.4 Billion a day•$148 Million an hour•$2.4 Million a minute•$40,000 a second

Did You Know?Travel in the US Alone Generates:

“There has never been a more optimistic view of travelers’ intent to travel than now”

- Peter Yesawich, Vice Chairman of MMGY Global

Baby Boomer Population Entering Retirement

Online Booking Engines = Information Overload

Technology Makes it Easy to Work and Market from Anywhere

HOW?

Reverse Engineer Them!

1. Start with expenses;

Set Clear Goals

2. Add in your salary

Set Clear Goals

3. Make that your new revenue goal

Set Clear Goals

4. Work backwards

Set Clear Goals

Net Revenue Goal $75,172

Adjust for Host Agency Share Divide by 0.8

Gross Revenue Goal $93,965

Assume average commission 14%

2015 Sales Goal $671,179

Assume average commission 10%

2015 Sales Goal $939,650

Why Seize Opportunities?• Pathway to what you want will never appear all at once.• Manifestations will show up in the form of opportunities.• When you say “no” to them, you say “no” to your dream.• In the face of an opportunity, ask yourself if it showed up

after a state of inspiration or desperation.

Everything You Want in Life….

Best Way to Step Outside Your Comfort Zone?

You Can Join

The GIFTE Tribe

How Do You Make It Important?

Surrender is NOT:• Trying to control conditions• Trying to control people• Fighting what is

Surrender IS:• Controlling your emotions• Accepting people where they are• Making peace with where you are

Familiar?

Stay Focused on What?

Why?

Let’s take a step back and look at a bird’s eye view of the travel industry

20 Years Ago…

Who controlled travel distribution?

Today…

Who controls travel distribution?

What Does That Mean?

What Does That Mean?

Travel Agent Travel Expert

Product-fed marketing Information-led marketing

Boasts of credentials solutions

everybody a potential client Clear on target market

watches commissions shrink charges service fees

Advertises deals/specials Gives away best information for free

Difference between Marketing Styles

Sell the Solution, Not the Product!

“People don’t want to buy a quarter inch drill. They want a quarter inch hole.”

- Theodore Levitt

7 Habits ofHighly Effective Travel Entrepreneurs

1. Shift

2. Set Clear Goals

3. Seize Opportunities

4. Surround Yourself with a Supportive Tribe

5. Put Skin in the Game

6. Surrender

7. Stay Focused