Post on 13-Apr-2017
7 Fast Facts about Facebook Live
Reach of Live Video
• Facebook announced that for this introductory period, they will give preferential treatment to Facebook Live videos while they are taking place.
• Your video will be TOP of the news feed for your fans while you are recording.
FAST FACT #1
Longer is Better
• Shoot for at least 5-20min. for a Facebook Live video.
• Facebook will cut you off after 1.5 hours… but if you still have content to share, you can simply finish one and start another.
• Make use of that top news feed placement and go long with your videos
FAST FACT #2
Get the Word Out
• Prior to going live … drum up sum buzz. • Make announcments letting people know
you are going to be doing a live video on xyz-day at xyz-time so they can tune in.
FAST FACT #3
Introduce Yourself
• Introduce yourself multiple times throughout the live video (every 5-10min).
• The video is long, people will start watching at different times throughout the feed.
• Welcome new people who joined, re-introduce yourself and give a brief overview (if applicable).
FAST FACT #4
Tag Team It
• If possible, have someone help you while live streaming.
• Ask questions of the viewers and ask them to put their answers in the comments … or tell them to put their questions in the comments.
• A helper can be monitoring the feed while you are taping and coordinate engagement.
FAST FACT #5
What to do After the Video is Done
• The video will be filed away in your video tab after it is done.
• You can create a post re-sharing the video.• Put all Facebook Live videos in a playlist on your
video tab for better organization and fundability.• Go into the video and tag it with people and
locations, add a description and CTA button, etc.• Make the title of the video short and compelling
FAST FACT #6
Risk vs. Reward
• Does your company NEED perfection and control?
• Utilizing live streaming could help you connect to an audience in a new way and expand your reach … but there is risk with the live element.
• Can you company take the risk to reap the reward?
FAST FACT #7