⓻    Customer  Experience  Tips    

to  drive  your    Channel  Performance

Ben  Seymour  Director,  Professional  Services

The  Omni-­‐Channel  Retail  Merchandising  Challenge  

Amplience  AdapCve  Media  PlaDorm  

Retail'Brand' Consumers'

Video'&'Image''Assets'

Data'

Brand'&'Marke9ng'Assets'

Interac9ve'Rich=Media'

Tablet'

Instore'Digital'

Emerging'e.g:'Smart'TV'&'Wearable'Tech'

Desktop'

Mobile'

SDK'

Dynamic'Imaging'

Interac9ve'Merchandising'

API’s'

Asset'Management'

MulCscreen  journey  requires  adapCve  content

①

Break  away  from  staCc  page  templates  :  RWD

AdapCve  Media:      Enhance  the  experience    to  opCmise  engagement

AdapCve  Media:      Enhance  the  experience    to  opCmise  engagement

AdapCve  Media:      Enhance  the  experience    to  opCmise  engagement

Enhance  the  experience  to  opCmise  engagementWhere  appropriate

Enhance  the  experience  to  opCmise  engagementWhere  appropriate

Mobile  deserves  a  different  experience

②

“One  eyeball,  one  Thumb”  

People  use  their  phones  anywhere  &  everywhere  

!

Typically  short  sCnts  of    parCal  concentraCon  

Luke  Wroblewski  

Category  Page  :  Combine  content  and  commerce

③

Lister  Page  :  not  just  a  stepping  stone

④

• Early  engagement  !

• Engender  confidence  in  the  interacCons  !

• Reduce  fricCon    

Product  Page  :  Content  is  king

⑤

Review&key&browser&dimensions:&&1&Content&and&Visitor&perspec8ves&1&Measure&against&success&metrics&

Also,&track&ranges&of&browser&width.&&

Are&there&certain&visitor&device&profiles,&which&are&underperforming&for&your&customer&base?&

&

Reveal  Intent    !

!Viewer  analyCcs:  DuraCon  of  zoom  Frequency  of  zoom  Alternate  views  Spin  interacCons  Video  plays  

InspiraConal  Content:  Make  your  videos  work  harder

⑥

Pages  with  video  aWracted    

2-­‐3x  more  visitors  (MarkeCng  Sherpa)  

Leverage  social  channels  -­‐  re-­‐use  video,  with  commerce  imperaCves

Leverage  social  channels  -­‐  re-­‐use  video,  with  commerce  imperaCves

SEO  -­‐  leverage  image  and  video  verCcals

⑦

Page  1  of  Google  results    enjoy  up  to  95%  of  traffic  

The best place to hide a dead body

is on page 2 of Google search results

Think  of  your  Category  Pages  as  being  Landing  Pages  

Think  of  your  Category  Pages  as  being  Landing  Pages  

Think  of  your  Product  Detail  Pages  as  being  Landing  Pages  

Think  of  your  Product  Detail  Pages  as  being  Landing  Pages  

Apparent  filenames  in  image  requests

Photography  typically  coordinated  at  the  SKU/product  level:  028632996188-­‐1  !Apparent  Image  Filename:  Berkley-­‐whiplash-­‐orange.jpg  

hWp://i1.adis.ws/i/hkg/028632996188-­‐1/Berkley-­‐whiplash-­‐orange.jpg?$cat_155$&img404=n_uk  

Thank  you

Ben  Seymour  !bseymour@amplience.com  @bseymour