Post on 02-Nov-2014
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The importance of designLecture 6.2
University of Alberta
ALES 204
Nancy Bray
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Housekeeping
Assignment #1 results
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Describe the role that culture, self-perception and language play in communication
Define communication
Informative Persuasive
Rhetorical Purpose
Intrapersonal Interpersonal Small Groups Public Mass Communication
Context
Oral Written Visual Online
Channel
Analyze a communicative situationPlan an approach
Identify strengths and weakness of your approach
Course Map
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Lecture Outline
1.Why does visual design matter?
2.What is visual rhetoric?
3.The C.R.A.P. principles of design
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1. Why does visual design matter?
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The competition is fierce
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178 messages a day
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Improving your visual design:
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Heatmap of most looked at areas on a résuméEmployers spend an average of 6 seconds with a résumé.
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Infographics
Visual design can help your readers understand your message better
David McCandless: The beauty of data visualization
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
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2. What is visual rhetoric?
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Beaufort model of writing expertise
Writingprocess
knowledge
Subjectmatter
knowledge
Rhetoricalknowledge
Genreknowledge
Discoursecommunityknowledge
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Visual rhetoric is:
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3. The C.R.A.P. principles of design
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We know when a sentence is ungrammatical
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We also recognize visual dissonance
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C.R.A.P principles
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1. Contrast
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Advice
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2. Repetition
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Advice
Using styles in MS Word 2010: https://www.youtube.com/watch?v=xsFPd7ZEBDo
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3. Alignment
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Advice
Templates in Word 2012: http://office.microsoft.com/en-ca/videos/video-get-started-using-templates-in-word-2010-VA101872756.aspx
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4. Proximity
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Advice
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Take away
Know what visual rhetoric
Know why design matters
Be able to look at an image and identify if it adheres to C.R.A.P principles
Readings: C.R.A.P. principles from Presentation Zen
Design Cheatsheet
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