Post on 12-May-2015
I N S I G H T S • I D E A S • R E S U LT S
20 Search tips in 20 MinutesSam Crocker
@SamuelCrocker
I N S I G H T S • I D E A S • R E S U LT S
10 Tools
| p.© 2012. Proprietary and confidential
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to get more links
4
http://bit.ly/a4uzemanta
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Reverse look-up for linkbuilding
5
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if you have links to tidy up
6http://bit.ly/netpeak
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to save time pitching
7http://bit.ly/a4ulinkdex
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to dig deeper on a budget
8http://bit.ly/linkresearch
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To make HREFLANG implementation easier
9http://bit.ly/hrefxml
“Thanks @ismepete!”
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to provide transparency and save time
10http://bit.ly/brightedge
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for side by side speed comparison
11
“A one second delay in response can
reduce conversion rate by 7%”
Bonus Round2 x 1 Offer
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Make speedy work of initial keyword research
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+
URL Title Trimmed Searches (Exact)http://www.carrentals.co.uk/car-hire/france7.html1 Cheap car hire France - 7 seater, luxury, long term hire availableCheap car hire France 1600http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html1 Cheap Car Hire Brest -Boulevard Gambetta France Cheap Car Hire Brest 720http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320http://www.carrentals.co.uk/car-hire/morocco.html1 Cheap car hire Morocco - 7 seater, luxury, long term hire availableCheap car hire Morocco 390http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island New ZealandCheap Car Hire Hamilton City 140http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria Cheap Car Hire Villach 73http://www.carrentals.co.uk/car-hire/france12.html1 Cheapest car hire in France - 4x4, 7 seater, and long term hireCheapest car hire in France 58http://www.carrentals.co.uk/car-hire/panama.html1 Cheap car hire in Panama - compare car hire prices Cheap car hire in Panama 58http://www.carrentals.co.uk/car-hire/italy.html1 Cheap car hire in Italy - compare car hire prices Cheap car hire in Italy 58http://www.carrentals.co.uk/car-hire/italy9.html1 Economy car hire in Italy - Find the latest rental dealsEconomy car hire in Italy 16http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html1 Cheap Car Hire Naples - via Miguel Cerva Italy Cheap Car Hire Naples 12http://www.carrentals.co.uk/car-hire/italy2.html1 Cheapest car hire in Italy - 4x4, 7 seater, and long term hireCheapest car hire in Italy 10http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10http://www.carrentals.co.uk/car-hire/kosovo.html1 Economy car hire in Kosovo - Find the latest rental dealsEconomy car hire in Kosovo -
Excel + API Instructions: http://bit.ly/baxterapi
I N S I G H T S • I D E A S • R E S U LT S
10 Tips
| p.© 2012. Proprietary and confidential
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Stop waiting for Google+ to die and get involved
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~10% increase in CTR
| p.© 2012. Proprietary and confidential
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Embrace rich snippets if you haven’t
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http://bit.ly/richsniptest
| p.© 2012. Proprietary and confidential
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Don’t put all your eggs in one basket
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http://img.timeinc.net/time/photoessays/2011/panda_wolong/panda_wolong_01.jpg
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Don’t just buy an audience – focus on what people really want
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I want 30,000 new followers
on Twitter
We want 100,000 “likes”
Useful Interesting Entertaining
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If you’re doing outreach, stop chasing anchor text
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There are other ways of getting anchor text
You’re more likely to get the link
When did you last naturally link to someone with “SEO Company”
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Advocates (real people) > Links (inanimate objects)
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Unique content is (still) seriously underrated...
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Travel Client Case:
>100% Increase in Traffic YoY
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So put some time (money) into creating it
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Big Budget Medium Budget Small Budget
*Some things are worth paying more for!
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Stop selling content as an SEO (only) play
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http://bit.ly/contentperformance
Value of links acquired
PPC Savings (quality score
and direct)
Sales from all channels to that page
Cost of not doing it
(analyse)
Reading:
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Mobile != Tablet != Desktop
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Mobile = Higher CTR (Paid)
Tablet similar to desktop
performance
Items in Basket Conversion Rate
1.54
1.85
1.79
1.42%
5.03%
4.93%
Bonus Tip: Never Stop
Testing