Post on 09-Jan-2017
6 Visitor’s Behaviors To Personalize User
Experience
Web PersonalizationWhy$?$What$?$How$?$
What$behavioral$data$can$you$use$to$segment$?
Why Create a Personalized Experience ?• First&impression&:&«&OK,&that’s&exactly&what&i&need&»&• Relevant&content&• Desire&
& &&&&More Conversions !
Why Create a Personalized Experience ?
“People$tell$you$who$they$are,$but$we$ignore$it$because$we$want$them$to$be$who$we$want$them$to$be.”$Don$Draper$
How to Personalize ?
• A/B&testing&tools like&Beampulse…&• Hubspot…&• Cookies
What to Personalize ? • Copy&!fivesecondtest.com$
• Images&• Menus&• Modules&• Forms&
What to Personalize ?
• Copy&$• Images
• Menus&• Modules&• Forms&
So what do you know about visitors ?
We&want&to&know&:&
• Who&they&are&• What&they&look&for&&
⇒To&create&relevant&segments&
1) Landing page tell you things
&
Side¬e&about&Landing&Pages&:&
• Target&a&specific&set&of&Keywords
• Rank&for&Known&Keywords
1) Landing page tell you things
&
B2B B2C
2) Keyword used to find you tell you things
&
3) Utm parameters tell you things
No&keyword&available&?&
Use&existing&utm¶ms&To&personalize&Landing&Pages,&and$more.
www.example.com/landingpage&?utm_campaign=newyear&&utm_medium=facebook&
&utm_source=cpc&&utm_content=message3
⇒ Google&URL&Builder&
3) Utm parameters tell you thingswww.example.com/landingpage&?utm_campaign=health16t1&&utm_medium=facebook&
&utm_source=cpc&&utm_content=asthma
• testr
4) Visitor’s source tell you things
• When&Facebook&is&1&tab&away…
• Partners&sending&traffic
⇒ Beampulse&
5) Geolocation tell you thingsMake&marketing&messages&more&local\friendly&
&
6) Forms tell you thingsUse&existing&forms&or…&
Ask visitors !&
• Store&values&with&Cookies github.com/js\cookie/js\cookie&
David&Hahn,&LinkedIn