6 tips for better conversions

6 TIPS FOR 6 TIPS FOR BETTER BETTER CONVERSIONSCONVERSIONS

Will Hanke

WhereIsMyBusiness.com

Conversion:The manifestation of an otherwise anonymous user into something that allows you to further connect with them through your various marketing methods.

Conversion Rate:The proportion of visitors to your website that provide you a way to connect with them.

100 visitors3 ‘connections’3% conversion rate

Define Your Site Conversion(s)Define Your Site Conversion(s)

Give Your Conversions a ValueGive Your Conversions a Value

Two Questions You Need to AnswerTwo Questions You Need to Answer

1. What is your customer acquisition cost?

2. What is the lifetime customer value?

Define Goals in AnalyticsDefine Goals in Analytics

Tip 1: Ask for the ConversionTip 1: Ask for the Conversion

CTA: Use ‘Pushy’ Action WordsCTA: Use ‘Pushy’ Action Words

• Click Here Now• Buy Today• Start Your Trial• Join Now• Immediate Download• I Urge You To…

CTA: Help Visitors See the PathCTA: Help Visitors See the Path

Tip 2: Build TrustTip 2: Build Trust

Trust IndicatorsTrust Indicators

Integrate Frequently Asked QuestionsIntegrate Frequently Asked Questions

Integrate Integrate ShouldShould Ask Questions Ask Questions

Remove Promo Code BoxRemove Promo Code Box

Tip 3: Nurture Your LeadsTip 3: Nurture Your Leads

Keep a Followup ScheduleKeep a Followup Schedule

Offer Hidden Specials & ContentOffer Hidden Specials & Content

Tip 4: Explain the Benefits/Tip 4: Explain the Benefits/WIIFMWIIFM

Tip 4: Explain the BenefitsTip 4: Explain the Benefits

• No online booking fees• Online booking guarantee• 100% secure order process• Easy to use booking system• 24/7 Customer support and live chat

193% Increase in Online Bookings193% Increase in Online Bookings

Tip 5: Give Several Payment OptionsTip 5: Give Several Payment Options

Tip 6: Speed Up Your WebsiteTip 6: Speed Up Your Website

RecapRecap

• Define Your Goals• Ask for the Conversion• Nurture Your Leads• Build up Trust• Explain the Benefits• Give Several Payment Options• Speed Up Your Website

Define Your Site Conversion(s)Define Your Site Conversion(s)

Questions?Questions?

Bonus Tip: Google CSEBonus Tip: Google CSE

Google CSE PricingGoogle CSE Pricing

Content Marketing WorkshopContent Marketing Workshop

• What makes content 'good'? What are some examples of good content?

• How to fully optimize a post prior to publishing

• How to get the most traction from a post • How to find topics for future posts • Where to promote your new content • How to get free content that builds your

website authority

Content Marketing WorkshopContent Marketing Workshop

• When: Wednesday, Dec 4

• Time: 8:00-11:00 AM

• Where: Here

• Cost: $97

• Register: Meetup.com/WhereIsMyBusiness

Next Meetup: Jan 23Next Meetup: Jan 23

“What Did I Miss?”

2013 SEO Year in Review

Register Tonight and Its FREERegister Tonight and Its FREE

Thank You!Thank You!

314-496-8665

@WhereIsMyBiz

6 tips for better conversions

Marketing

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