6 brands that understand how to market to ʻGeneration Yʼ

@shaneoleary1

http://www.shaneoleary.me

1: RED BULL

Content

1: RED BULL

1: RED BULL

Passion Points

2: VIRGIN MOBILE

Content

2: VIRGIN MOBILE

Passion Points

3: COCA COLA

Dispersed Strategy

3: COCA COLA

Sponsorship Activation

4: BEATS BY DRE

Influencer Strategy

4: BEATS BY DRE

Influencer Strategy

5: BUDWEISER

Branded Event Creation

5: BUDWEISER

Passion Points

6: MOUNTAIN DEW

Content

6: MOUNTAIN DEW

Passion Points

KEY TAKEAWAYS

Careful, credible alignment with celeb/music/sports influencers

Creating content and empowering fans to do likewise

Embedding brand authentically into fan passion points

Digital heavy campaigns, backed by niche, targetet ATL spend

Dispersed, scattergun approach with plenty of vehicles

Willingness to provide value and trial new technologies

Thank You

Thank You

Want to know more?

@shaneoleary1

http://www.shaneoleary.me