By @ericjohnellis

• To ensure • your content resonates

• you are providing content when it is most likely to be seen

• you know where your audience is seeing your content

• Use Facebook insights

Who’s your social audience?

https://www.facebook.com/help/search/?q=insights

• Uncover your:• Demographic• Content resonation• Optimal posting Days• Optimal posting Times• Optimal posting Type

• And• Where people see you• How people see you

• Visual wins every time (FB and TW)• Leverage all media channels+social

• Do you have a marketing campaign going on? Leverage social media to help get the word out!

• Allow others to share your content: Story-generation, social shareable

Bring the user into your world

• Find content that is relevant to your audience throughout the week

• Use Hootsuite to schedule out content in advance for the next week

• Use images to ensure your posts are engaging (iStock, Dreamstime, etc)• Mirror same posts in Twitter as in Facebook

If you only have 30 mins to an hour a week…

• Creates a content hub

• Gives your company a personality

• SEO Value

Why Blog?

• Through your social content exploration, did you find something that really hit you? Blog about it!

• Post often enough• Socially-Shareable

How to get started

• Schedule messages on Twitter and FB• See newsfeed of multiple brands/people

FREE social scheduler

• Create something fun

• Gather more fans

• Gather more emails

Ready for something fun??Social Applications

No Budget? That’s ok! There’s Still Hope!

• Increases interaction on users timeline

• Interactions will change the FB algorithm to increase likelihood that post will show in users newsfeed going forward

• Vary your posts: times, days, cadences• Vary your posting styles: Status, Links,

Photos• Measure, measure, measure

• Measure your content via Facebook Insights MONTHLY to find the type of content that is receiving interaction

Test and measure to see what resonates with your fan-base

• Finding your cold house culprits!

• Cold weather, hot showers. Is your water heater ready for winter?

• 6 DIY ways to save on home heating

• How to winterize properly

• Twitter Chat Tuesday—How to prep for Winter with our resident expert

• Facebook Friday—Not all furnaces are created equal! Snap a pic of yours & you could win!

• Close the crawl space vents around your foundation to keep cold air out.

• Check seals around doors and windows, add weather strip or caulk if needed.

• Install a programmable thermostat if you don't have one. It will save you money.

• Install insulation gaskets behind your electrical outlets to keep out cold air.

• Put your ceiling fan on reverse

• Install a humidifier

Are you ready for Are you ready for winter?winter?

Take our quiz to Take our quiz to find out! find out!

Which are true, and which are urban myths?

• Research • Test

• Measure• Iterate

• Have an email list? Use it!How social is your audience?

https://www.facebook.com/help/459892990722543/

Boosted Posts Drives Reach

News Feed Ads or Right Rail

http://on.fb.me/17zMU1p