Five ways to encourage your employees to use your Digital Asset Management software

“By 2017 the Chief Marketing Officer with spend more on IT

than Chief Information Officer”

According to Laura McLellan, Research VP at Gartner

There is a growing trend for marketing and brand teams

to use a Digital Asset Management (DAM) solution

frequently.

We believe your Digital Asset Management

systemshould be used by every team

in your business because

everyone is responsible for representing your brand

accurately.

Here are five ways to help you engage your employees in your

Digital Asset Management system…

1. Integrate your DAM with the corporate intranet

Make it easy for your usersto access your DAM system

by using Single Sign-On

andintegrating with your

intranet.

2. Keep the brand in view

Build a brand portal thatcommunicates your brand

visually and turn your

employees into brand evangelists.

3. Establish a brand community forum or blog

Build an online space in your DAM system

where employees can suggest ideas

and discuss the brand to promote brand innovation.

4. Provide a central brand platform

Make sure all departments haveaccess to your DAM platform

so everyonecan get hold of

the right brand assets and won’t dilute

your brand consistency.

5. Put brand training online

Train your new employees about how your brand should be

represented by creating an online training centre

as part of your DAM system where they can

learn in their own time.

Businesses who put brand management

at the centre of their business

add to their overall value and have

more engaged employees.