Post on 05-Aug-2015
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
And Target it Effectively
High Smartphone usage
High Video consumption
Expatriate market fuels online spend in Dubai, Sharjah &
Abu Dhabi
60% of online transactions are
male, 70% are aged 18-31
COD represents 78% of transactions in retail space (but
decreasing)
• Your own customers• Suppliers• The digital marketing community• Tools and reports:
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
Segment into Granular Pools and Give Users What They Are Looking For
Apple ProductsJeddah
Mobile Phones Dubai
Abandoned Cart
Riyadh Store
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
Address the user where appropriate
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
Retarget to Encourage Action After Users Visit Your Site
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
Let the Data decide!
Phil Barden: Decoded
Book